It's My ADHD: Content Optimization for Today's Readers | Oneupweb
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TO OPTIMIZE YOUR CONTENT FOR NON-READERS 5 WAYS
description
Today's readers are, well, more like non-readers. It's something good designers and content marketing teams are keenly aware of—more than 80 percent of your visitors will not read everything you've written, and only 1 in 15 will locate hidden—but crucial—information. So how do you reach today's ADHD audience? Practice good website design, by using relevant subheadings and callouts. Keep your content marketing efforts in line with this practice by employing bullet points and writing single-idea paragraphs. Highlight the terms you want your audience to know and respond to. Why does this work? Aside from playing to people's ADHD, this approach to content marketing and website design recognizes that the eye is naturally drawn to things that stand out from their surroundings. It's just one of many things we understand here at Oneupweb. See what else we know at http://www.oneupweb.com/capabilities/.
Transcript of It's My ADHD: Content Optimization for Today's Readers | Oneupweb
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TO OPTIMIZE YOUR CONTENT FOR NON-READERS
5 WAYS
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THINK ABOUT
THIS
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84% of people will not read all of your content
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Only 1 in 15 people will find key information if it is burred in long blocks of text
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A LOT
This means
of vital information could be missed
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WHAT DO YOU DO
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Design your content for
SCANABILITY
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HERE’S HOW
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Highlight
KEY TERMS
01
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Enlist
BULLET POINTS
02
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Include
CALLOUTS
03
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Use Meaningful
SUBHEADINGS
04
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Only present
ONE IDEA
05
per paragraph
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Stay
CONCISE
BONUS
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WHY IT WORKS
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Our eyes are drawn to
THINGS THAT ARE DIFFERENT
than their surroundings
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WHICH MEANS
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THINGS THAT ARE DIFFERENT
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GET SEEN
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GET SEEN and read