LinkedIn–It’s Business,Not Social

January 2017

Helping individuals and companies further their influence, attract talent and increase sales through LinkedIn.

Downloadhttps://www.interoadvisory.com/laramay17/

LinkedIn 2017

LinkedIn is a team sport

"The way companies represent themselves, their product, their service, their talent, their brands, all of that is moving to a much more decentralized model where the world evolves around the individual employee instead of revolving around the marketing department."

Why C-Suite Executives Need to Shine on Social Media

You are the face of your company

We are mobile, social + digital

of B2B buyers now use social media to be more informed about vendors

75%

The buying process has changed

90%of decision-makers say they never respond to cold outreach

of social sales leaders are 51% more likely to meet sales quota.

51%

The buying process has changed

45%Social selling leaders create 45% more opportunities than those w/ lower SSI scores.

78%of social sales leaders outsell peers who do NOT use social media.

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Buyers are more likely to engage with sales professionals via warm introduction than cold outreach.

5x

Vet + Verify

WhatdoesGooglesayaboutyou?

yourself lately?

What’sYourSocialSellingIndex Score?

15

“No matter what you do, your job is to tell your story.”

– Gary Vaynerchuk

Your profile matters

Go to http://www.worditout.comand drop in your current resume, Summary or experience content and notice the words that appear in the largest type.

Do the largest words best represent who you are and what you do?

Keywords help others find you

Consider writing in the 1st person

Be interesting, approachable + knowledgeable

Identify 4-6 keywords and weave throughout profile

Write for your audience (client, recruiter, network)

Include company description or value proposition

Let your personality come out

Keep paragraphs short

Add video or presentations

Think professional story not online resume

This is the mobile view of your profile with one swipe.

Add your job experience with a descriptionabout day-to-day experience

Remember those keywords

Choose the right company so your company logo appears

Include education (yes, you can skip dates, if you prefer)

Add in all other relevant Sections

Certifications

Volunteer Experience

Publications

Languages

Projects

Organizations

Join Groups

Industry

Alumni

Geographic

Clients

Connect the dots.

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Nurture 1st level Connections

27

Centers of Influence

Content

6

Every 6 pieces of content shared by a LinkedIn member influences

2new connections

profile views3

company page views

job views6 1

company page follower

Curate and Share Content 5x/Week

Next Steps

Commit to three 30-minute LinkedIn check-ins each week

Review your 1st level Connections

Download your 1st Level LinkedIn Connections to a spreadsheet

Sort by Company + add new columns:Know, reach out Don’t know, should knowCenter of InfluenceDeleteClient, prospect, candidate

Review, message, network, build a referral engine

Current Version 2016 New Version 2017

Build Searches to find your ideal client or prospect

The stronger your network, the better the results

Use keywords, title, location, relationship, school, company and more to dial your results

Search for 2nd

level connections

2016 Version of LinkedIn Search

Build Searches to find your ideal client or prospect

The stronger your network, the better the results

Use keywords, title, location, relationship, school, company and more to hone your results

Search for 2nd

level connectionsIn the new version of LinkedIn you will create searches using the Search bar above. Use Boolean modifiers AND, OR, NOT, “_” and () to build a good search string. For example, “Consumer Isight” OR ”Vice President Research” OR “VP Research”

Search

In the new version of LinkedIn you will find more filters to continue to hone your search.

Research

Personalize your connection requests and messages.

Curate and Share Content 5x/Week.

Master one area at a time.

Make it happen

Let’s connect.

Connect on LinkedInFollow our LinkedIn Company Page for updates, tips and posts

Colleen McKenna | Principal | Intero Advisory410-458-6960 | colleen@interoadvisory.com

©2017 Intero Advisory. The information provided in this deck is current at the time of the presentation (January 2017). All stats provided by LinkedIn Sales Solutions. LinkedIn is continually changing so please check our website to stay current, interoadvisory.com

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LinkedIn Assessment

Connections

Social Selling Index

Groups Photo

Brand

Headline

Finding

Summary

Engaging

Keywords

Building

Insert your score today and 30 days from now. Have you seen marked improvement?