If it's not social it's not media
Transcript of If it's not social it's not media
James Martin community manager midem / MIP Markets
@midem - @_mip_ - @jamesmart_in
If it's not social, it's not media Engagement tips for artists & brands
@jamesmart_in
midem / MIP on social media
• 40,000 pageviews/month on midemblog & MIPBlog • 55,000 Facebook, Twitter & LinkedIn fans/followers
(cf. 7-12,000 visitors per event) • 30,000 YouTube views/month • 75+ influencers & partners (eg. TheNextWeb)
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Most ‘socially devoted’
industries on Facebook
Source: Socialbakers http://bit.ly/TmJofv
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70% of fans are being ignored by brands… even more in media!
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Source: Conversocial http://bit.ly/RtdC08
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88% of consumers less likely to buy from brands who don’t answer
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“Marketing — i.e. shouting at people — doesn’t work any more, as they can just tune out. Give people something that is useful, relevant or entertaining” (and then you’ll engage with them).
midem “audience engagement” video, http://bit.ly/TtY4cJ
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Shares now = music sales
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& millions in funding (AP has 700k fans she ANSWERS)
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Full
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Rewards far beyond €: Goodwill
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Turn around criticism
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“What layer of transparency am I gonna offer someone through a magazine that's localised in one country as opposed to a global network who, in real time, can show what I'm doing all the f**king time. What, then, is the point of sitting down with a journalist asking me ‘what do I really feel’? No offence, by the way...”
Direct communication
@jamesmart_in
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“When I’m onstage, it’s all about engagement with my audience. I’m always very interactive. That’s the most important part of what I do. Facebook and Twitter allow me to be even more interactive.”
midem “audience engagement” video, http://bit.ly/TtY4cJ
So, how do I do it?
*7 golden rules*
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1. think “what value can I bring?”
…not “what can I promote?”
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2. post regularly
“Artists should post 1 big thing per month; 1 small thing per week”
Ian Rogers, Topspin http://bit.ly/SWrbtS
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3. …preferably with photos 40% of social media shares are photos Instagram has grown 1100% since April Pinterest = fastest-growing network this year
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4. always reply
…ideally within 24 hours
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5. follow back A fan followed by his/her favourite act is a super (happy) fan
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6. don't panic! There will be trolls… but they’re (at least) ten times nastier online than IRL
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7. don't overshare… & stay positive
RT’d by @DJsComplaining (34k followers)…
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Conclusion:
You’ve got to give to receive! …or risk going unnoticed
Grab this presentation: http://bit.ly/ifitsnotsocial
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