Powering Potential's Defrag Conference Presentation 2015-11-11
It's All About Me by Penny Herscher at Defrag Conference 2014
-
Upload
firstrain-inc -
Category
Data & Analytics
-
view
9.879 -
download
1
Transcript of It's All About Me by Penny Herscher at Defrag Conference 2014
It’s All About MeMove Over Big Data– It’s Time for Personal Analytics @PennyHerscher | [email protected]
Mobile is Personal
ActionData
DescriptiveWhat
Happened?
DiagnosticWhy did it happen?
PredictiveWhat Will Happen?
ME
5
Personalization – the Moving Parts
Global Web & Social Universe
Data Science & Analytics =
Deriving meaning from information sets
6
Modeling My Information Space
What’s This Really About?
“Aboutness” – across Millions of possible companies, topics, events…
Different or the same? Syndication vs. Clusters, Spikes, Emerging Trends
“Business Web Graph” – dynamically derived relationships across companies & industries
Sector > Segment > Industry >Lines of Business within companies
Industry and Market affinities
7
Personalization – the Moving Parts
Global Web & Social Universe
Data Science & Analytics =
Deriving meaning from information sets
Analytics to deliver meaning in context of each person’s
daily, in-the-moment experience
8
Personalization – Moving Parts
1. Information Analytics
2. Product Domain 3. UX + IX
5. Access Modes
4. Real-time Needs
6. Individual User
Context
9
I am a Unique… and multi-dimensional
My Organization
How & Where I interact
What I’ve told you I want
What you’re inferring about me – with likelihoods
Modeling Me – in the Moment
10
Ask Me About Me!
11
Subtly Adjust My Experience
User Requested Automatic
Suggested Presumptive
Incremental Big Bang
Main Experience Sandbox
Permanent Reversible
Initial Adaptive
One Application: FirstRain
12
Global Web & Social Universe
Personalization
Predictive, Big Data Analytics
High-Precision Categorization
Massively Cross-Indexed
Global Graph
One User Experience
13
X-ray, predictive view into the real-time developments impacting your business
Personalized for your role, your needs, in-the-moment
16
The End Result – You See Me!
INFORMATION SPACE MODELING
USER MODELING
PERSONAL BUSINESS ANALYTICS
© 2014 FirstRain Inc. All rights reserved.
+
=