Defrag 2010 Collaborative Analytics
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Transcript of Defrag 2010 Collaborative Analytics
Collaborative Analytics
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“Social Analytics” is quickly emerging as a key area of interest in the broader social ecosystem
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What is social analytics?
Social analytics describes the process of measuring, analyzing and interpreting the results of interactions and
associations among people, topics and ideas. These interactions may occur on social software applications used
in the workplace, in internally or externally facing communities or on the social web. Social analytics is an
umbrella term that includes a number of specialized analysis techniques such as social filtering, social-network analysis,
sentiment analysis and social-media analytics. Social network analysis tools are useful for examining social structure and interdependencies as well as the work
patterns of individuals, groups or organizations. Social network analysis involves collecting data from multiple
sources, identifying relationships, and evaluating the impact, quality or effectiveness of a relationship.
-- Gartner
http://www.westchesterlibraries.org/node/102
http://www.gartner.com/it/page.jsp?id=1454221
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What is social analytics? SIMPLIFIED
http://www.westchesterlibraries.org/node/102
Analysis of social signals, typically by applying traditional analytic technologies to the new
class of social data.
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While tremendous innovation is taking place, this common framing of the problem leaves out an entire class of innovation: Collaborative Analytics
http://photo.net/photodb/user?user_id=2379416
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Social Analytics: Social Analysis + Collaborative Analysis
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Analysis of social signals, typically by applying traditional
analytic technologies to the new class of social
data.
Analysis of (typically) traditional business
signals by applying a new class of social
analytic technologies.
Social Analysis Collaborative Analysis
http://www.thegreenhead.com/2007/10/cuisipro-peanut-butter-jelly-spreader.php
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Here is a breakdown of what we are seeing in the collaborative analytics space
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An Example of Correlative Analytics: Correlative Annotation
Analytic output with a social activity stream overlayed for context
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An Example of Crowdsourced Insight or Root Cause Analysis
Analytic output annotated with social analysis or explanation
European Environment Agency: Eye On Earth Root’s AT&T Signal Strength App
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An Example of Socially Derived Analytics
Analytic Algorithm used to analyze data has a social component
http://www.crowdcast.com/solutions/
Collaborative Decision ModelsCollaborative Decision Models
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Collaborative RankingCollaborative Ranking
Rank Ordering
People’s ChoiceDebates
Prediction MarketsPrediction Markets
Idea MarketsIdea Markets
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In Summary, the broader definition of Social Analytics covers analytics with social components in the data analyzed, in the insights conferred, or in the algorithms used
Data
Insight
Analysis