ITmoov 2012 - Rogerthat multiple choice messaging platform
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The Rogerthat platform
Multiple choice messaging
for community automation
®
© Mobicage NV – confidential – http://www.rogerthat.net
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W E H E L P C O M P A N I E S A N D O R G A N I Z A T I O N S
I N T E R A C T I N A
S T R U C T U R E D W A Y W I T H T H E I R
M O B I L E A U D I E N C E
© Mobicage NV – confidential – http://www.rogerthat.net
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Enabling automation and interactivity via messaging
Rogerthat?
© Mobicage NV – confidential – http://www.rogerthat.net
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Next-gen messaging
© Mobicage NV – confidential – http://www.rogerthat.net
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Messaging shortcomings
¤ Not interactive
¤ Not visually rich
¤ Expensive
¤ Low open rate
¤ Limited interactivity
¤ No structured Q&A
IM & Social
¤ No A2P
¤ Limited interactivity
¤ Unstructured
Smartphone app
¤ Upfront investment
¤ Time to market
¤ Users do not upgrade
SMS E-mail
© Mobicage NV – confidential – http://www.rogerthat.net
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“Roger that”
¤ “I understand”
¤ “I hear you”
¤ “I acknowledge”
¤ “I agree”
¤ “Yes, this is true”
¤ “You are right”
¤ “OK, next question”
Structured Interactive
Communication
for
Community Automation
© Mobicage NV – confidential – http://www.rogerthat.net
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The Rogerthat platform
…enables you to set up structured interactive communication between your existing systems and your mobile audience
¤ Rich messaging gateway for smartphones & web
¤ Easy-to-use interactive forms
¤ Intuitive one-click experience
¤ Flexible: no business logic in the app
¤ Automated message flows
© Mobicage NV – confidential – http://www.rogerthat.net
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A2P P2P
© Mobicage NV – confidential – http://www.rogerthat.net
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Interactive elements Buttons Slider Text / Barcode Checkboxes
And much more …
© Mobicage NV – confidential – http://www.rogerthat.net
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Rogerthat platform
¤ Rich messaging ¤ Alarm ¤ Remote control ¤ Group messaging
¤ Button actions ¤ Phone call ¤ Show map ¤ Open web browser
¤ Location aware (geo-fencing)
¤ Cloud ¤ Performant ¤ Scalable ¤ Reliable
© Mobicage NV – confidential – http://www.rogerthat.net
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Brand exposure
© Mobicage NV – confidential – http://www.rogerthat.net
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Communication initiators
¤ User ¤ Poke from phone
¤ Poke from web
¤ QR code scan
¤ Ad or poster
¤ Personalized
¤ Application ¤ Location trigger
¤ Event trigger
¤ Campaign
© Mobicage NV – confidential – http://www.rogerthat.net
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Products
¤ Rogerthat smartphone app ¤ Application within existing Rogerthat app
¤ Fastest time to market
¤ Dedicated app ¤ Your brand
¤ “The [company] Communicator”
¤ Rogerthat SDK ¤ A2P / P2P functionality in other / existing apps
¤ Embedded
© Mobicage NV – confidential – http://www.rogerthat.net
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Message Flow Designer Where business content meets technicality
© Mobicage NV – confidential – http://www.rogerthat.net
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Message Flow Designer
¤ Drag, drop & deploy
¤ Easy to use
¤ Interactive elements
¤ Branded messages
¤ Real-time response processing ¤ Visualization
¤ Data mining
© Mobicage NV – confidential – http://www.rogerthat.net
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Message Flow
Message Flow
© Mobicage NV – confidential – http://www.rogerthat.net
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Extending your reach Business opportunities on top of the Rogerthat platform
© Mobicage NV – confidential – http://www.rogerthat.net
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Interactive (mobile) audiences
¤ Organization members
¤ Employees
¤ Subscribers
¤ Partners
¤ Customers
© Mobicage NV – confidential – http://www.rogerthat.net
¤ Consumers
¤ Citizens
¤ Patients
¤ Listeners
¤ Watchers
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Always connected
The smartphone is becoming the single most important
entry point to your audience.
Improving interactivity and responsiveness is key
Rogerthat enables both
“72% use their smartphone while consuming other media”
“40% use smartphones while in the
bathroom”
“35% check smartphone before getting out of bed”
“Being always on is becoming a social
expectation”
“50% of Americans prefer communicating digitally to face to face conversation”
“83% of young people sleep next to their
phones”
© Mobicage NV – confidential – http://www.rogerthat.net
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Android
Smartphones in Europe
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Android
iPhone Blackberry
Platforms
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Use Cases
¤ Field force automation
¤ Recalling employees
¤ Crisis communication
¤ Invitation, scheduling, reminding
¤ Quizzes, polls, games, voting
¤ Customer intimacy
¤ Customer service & support
¤ Mobile commerce
¤ Daily deals
¤ Balloting
¤ Clinical studies & treatment fidelity
¤ Government
¤ Classifieds
¤ Interactive advertising
¤ Warranties
¤ News flashes
¤ Invitations
¤ Data gathering for belief networks & AI
© Mobicage NV – confidential – http://www.rogerthat.net
And many more …
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Cost-Benefit
¤ Minimal upfront cost ¤ Go live in days
¤ Easy integration
¤ Multi-platform
¤ Agile message flows
¤ Pay as you go ¤ Message based
¤ User based
¤ Phased approach
¤ Audience engagement
¤ Process automation
¤ Business agility
¤ Real Time Business Intelligence
¤ Communication cost reductions ¤ Call center personnel
¤ SMS ¤ BYOD
¤ Avoid waiting music or IVR
¤ Create new business opportunities
Cost Benefits
© Mobicage NV – confidential – http://www.rogerthat.net
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Technical Easy to use messaging gateway
© Mobicage NV – confidential – http://www.rogerthat.net
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A2P Deployment
Rogerthat Gateway
Integration with existing systems
Focus of Mobicage NV Focus of Partner or Customer
© Mobicage NV – confidential – http://www.rogerthat.net
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Rogerthat API
¤ Protocol ¤ JSON-RPC
¤ HTTP(S) or XMPP
¤ Open source libraries ¤ Java library
¤ .NET library
¤ Extensive example code (Python, PHP, Java, .NET) ¤ http://www.rogerthat.net/developers/example-code/
¤ http://www.rogerthat.net/developers/api-reference/
© Mobicage NV – confidential – http://www.rogerthat.net
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JSON-RPC API example
© Mobicage NV – confidential – http://www.rogerthat.net
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Roadmap
¤ Embed Rogerthat in your own smartphone app
¤ Cross-platform support ¤ Win desktop ¤ Win mobile ¤ Blackberry
¤ One-click payment
¤ Track & Trace
¤ Picture upload & file transfer
© Mobicage NV – confidential – http://www.rogerthat.net
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Get a free trial account now
http://www.rogerthat.net
Mobicage NV
Antwerpsesteenweg 19
9080 Lochristi
Belgium
+32 9 324 25 64
®
© Mobicage NV – confidential – http://www.rogerthat.net