Itinerary || Mobile Application || Marketing Pitch
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Transcript of Itinerary || Mobile Application || Marketing Pitch
![Page 1: Itinerary || Mobile Application || Marketing Pitch](https://reader031.fdocuments.us/reader031/viewer/2022030115/589c42461a28abec478b6ee5/html5/thumbnails/1.jpg)
Itinerary
Your Personal Travel Agent
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Travelling made for everyone
Budget Time
Needs
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Tailored to fit anyone’s need
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Explore to the fullest
• Travel plans crafted with utmost personalisation and needs
• One click book facility• 24/7 online assistance
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Current Scenario
• Lots of scattered services
• Poor integration of travelling plans and flight/hotel booking services
• MakeMyTrip is essentially ‘BookMeFlights’
• ‘Trip-Advisor’ fail to tailor fit plans and integrate bookings
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Situational Analysis
Fixed set of plans to pick from
Poor integration of travel services with travel plans
Little scope for time and budget constrains
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Our PropositionFlexible plans tailored to needs
One touch booking service with 24/7 online assistance
Tailored to everyone budget and time
requirement
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Consumers
• Travellers, Adventure seekers
• Business trip people who wants to explore
• Vacation explorers
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Competitors
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Partners
• Flight booking
• Hotel Booking
• Cab Services
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Goal
• To develop an all in one integrated platform to make travel hassle free.
• To gain premium subscriptions and book at least 1000+ itineraries, a day.
• Premium subscription or booking cost is USD$ 0.99, which gives daily revenue of USD$ 999+ for year one.
Added revenue will be generated from partners
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Rolling to worldwide locations after
achieving a figure of 10,000+ bookings a
day
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Reducing complaints to less than 20 per 1000 trips booked
This is as important as increasing the
number of bookings
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Target Markets
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Understanding Consumers
We are aiming to capture the ‘Holiday’ and ‘Business Travellers’
Reason for visit
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People on Business Trip looking to explore the city
Small time itinerary from 4hrs to 1 day
Needs are different from other travellers.
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Family and Friend groups looking to plan vacations.
Long time itinerary from 3-7 days
Diverse needs, mood specification does the job
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Partners/Collaborators
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Airline companies
People planning to travel to other cities will require flight bookings
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People will require hotels to stay/eat
Ability to book the best hotels in their budget with single click.
Hotels
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Travellers will require cab services to hop from one event to other event in an itinerary
Cab services as well as self driving option available
Cab Services
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Competitors
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Booking Companies
Companies booking Hotel/Flights
itinerary section often underdeveloped
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Travel Plan Companies
Providing information on places and their ratings
No or poor integration of booking system, also customisability is very low
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Value Proposition
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To Consumers
• Plan your travel seamlessly with tailor made plans keeping your needs, budget and comfort in mind
• Hassle free one touch booking
• 24/7 online assistance
Your Personal Travel Agent
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To Collaborator
• Increased business revenue and customers
• No upfront fee
• Pay only on bookings via itinerary
Let’s grow together
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To Company
• Providing assistance to 1000+ customers on daily basis
• Flexible work hours
• Making travel fun
Let’s make travel fun again!
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Tactics
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Itinerary
• A mobile application to plan your travels and book them instantly
• Tailor made plans, handpicked using reviews of many travellers
• One touch book facility
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Services
• Travel hassle free with 24/7 online assistance • Integrated services have a similar proposition • Flights, Hotels and cab services each have
similar propositions due to strong integration
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Brand
Your Personal Travel AgentAdventure,Fun & Explore
Itinerary
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PriceFree version
• Tailor made plans, handpicked using reviews of many travellers
• Budget and Time support
Paid Subscription
• One touch booking facility • 24/7 online assistance
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Subscription Cost
One Trip USD$ 0.99
6 Months USD$ 4.99
12 Months USD$ 8.99
A maximum of 2 travel bookings per month for semi annual and annual subscriptions
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IncentivesOffers and price reduction for consumers
Free first trip bookingReferring a friend earns one more booking
Trade allowances to partners and collaborators
Semi annual bonuses to employeesDay Care Facilities
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Communication ChannelsAdvertisements
• Televison and newspaper Advertisements • Social Media Advertisements • Google ad targeting for travel related queries
Referrals• Referrals by customers for new customers • Referrals for partner hotels and cab services
Door to Door Selling• Connecting personally with major partners
for collaboration
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Distribution
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Implementation
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Infrastructure
• Assistance providing team
• Technical Developers
• R&D team
• Public relations and collaborator relations team
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Processes (1/4)
• 24/7 online active team
• Work in call centeres to provide online support
• In touch with all the collaborators and service operators for quick issue resolving
Assistance Providing
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Processes (2/4)
• Computer team responsible to develop the mobile application
• Refresh & improve the UI/UX of the application
• Roll out timely updates to stay immune to bugs and viruses
Technical Developers
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Processes (3/4)
• Conduct regular Marketing surveys and audits
• Convert observations to insights
• Use insights to improve the product and services
Research and Development
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Processes (4/4)
• Maintain Cordial relations with Collaborators
• Roll out the advertisement campaigns to make consumers learn about offers and services
• Take feedback from the consumers to improve the ratings and recommendations
PR and Collaborator Relations
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Workflow
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Searches database to make plans
Queries for a plan
One Click option to book a plan
Only for premium subscribers
Troubleshoot
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DisclaimerCreated by Parakh Agarwal, IIT
Delhi.During Marketing Internship under Prof. Sameer Mathur