iTimes Humshakals Movie Promotion Campaign Case Study by Solomo Media
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Transcript of iTimes Humshakals Movie Promotion Campaign Case Study by Solomo Media
Humshakals ContestCase-Study
Introduction
Keeping with the trend of doing contest around Bollywood, iTimes wanted to cache in the popularity of Humshakals movie.
A 2-day contest was launched to promote the release of Humshakals movie on June 17.
Objective
The objective of the contest was drive maximum participation & create social media engagement on the platform.
Contest IdeaThis is how the campaign looked like.
• The campaign #Humshakals Contest was run only on Facebook.
• An exclusive bit-ly link was created for the contest:http://bit.ly/humshakals-contest
• The objective of the campaign was to increase the engagement on the Facebook page.
Contest Promotion Across Twitter• An exclusive hashtag was introduced for the contest
on Twitter. #HumshakalsContest
• In 4 days, the total reach for the contest was 18,088
• Total Number of Impressions: 58,577
• Number of tweets by Contributors: 50
Across Twitter
• Total number of Contributors to the #HumshakalsContest: 19
• Number of Retweets : 21
Across Pinterest ,Google+ and FacebookPinterest Google+
• The campaign was run on Twitter using the hash tag “#HumshakalsContest”.
• The contest was promoted on Google + & Pinterest as well.
• The idea was to send maximum traffic from these platforms to our contest link. http://bit.ly/humshakals-contest
• We got 165 Clicks from the above-mentioned bit.ly link.
Across Facebook
• We also did a text post in between to remind the audience of our ongoing Humshakals contest.
• The total organic reach of the text post was around 28,800.
Achievements
• The campaign was run organically.
• 29,344 was the total organic reach with a total of 1,088 organic post likes.
• 1088 Total Post Likes • 775 Comments• 659 Shares