PRESENTATION ON

By-Anshuman ModaMBA 2ND year

CONTENTS INTRODUCTION HISTORY PRODUCTS AND BRANDS ITC e-choupal CORE VALUES,MISSION AND VISION SOCIAL IMPACT ENVIRONMENTAL IMPACT MAJOR COMPETITORS AWARDS AND HONOURS

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INTRODUCTION ITC is founded by Henry Overton Wills It is a public Ltd. Company (25.4% owned by British corporation,

British American Tobacco) Traded in BSE (BSE:500875) Headquarter is in Kolkata, Westbengal The company is currently headed by Yogesh Chander Deveshwar. The business is diversified into four segments namely FMCG,

Hotels, Paper Boards & Packaging and Agri Business. ITC's annual turnover stood at $7 billion and market

capitalization of over $34 billion as of 2010. ITC employs over 29,000 (2012)people at more than 60 locations

across India. Its website is www.itcportal.com

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HISTORY ITC was formed on August 24, 1910 under the name Imperial Tobacco Company of

India Limited. Later the name of the Company was changed from Imperial Tobacco Company of

India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974.

Finally the company changed its name to 'ITC Limited’ on September 2001. The earlier decades of the Company's existence were mainly depending on growth

and consolidation of the Cigarettes and Leaf Tobacco businesses, In the Seventies it started to transform into a corporate.

In 1979, ITC entered the Paperboard business by promoting ITC Bhadrachalam Paperboards Limited, which today has become the market leader in India.

ITC's first rural mall, christened 'Choupal Saagar' was inaugurated in August 2004 at Sehore. On the rural retail front, 24 'Choupal Saagars' are now operational in the 3 states of Madhya Pradesh, Maharashtra and Uttar Pradesh.

A line of premium range of notebooks under brand “Paperkraft” was launched in 2002.

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CONTINUE… To augment its offering and to reach a wider student population, the popular range

of notebooks was launched under brand “Classmate” in 2003. In 2000, ITC spun off its information technology business into a wholly owned

subsidiary, ITC InfoTech India Limited, to more aggressively pursue emerging opportunities in this area.

ITC's foray into the Foods business began in August 2001 with the introduction of 'Kitchens of India' ready-to-eat Indian gourmet dishes.

In 2002, ITC entered the confectionery and staples segments with the launch of the brands minto and Candyman confectionery and Aashirvaad atta (wheat flour).

ITC introduced Essenza Di Wills, an exclusive range of fine fragrances and bath & body care products for men and women in July 2005.

Continuing with its tradition of bringing world class products to Indian consumers the Company launched 'Fiama Di Wills', a premium range of Shampoos, Shower Gels and Soaps in September, October and December 2007 respectively.

The Company also launched the 'Superia' range of Soaps and Shampoos in the mass-market segment at select markets in October 2007 and Vivel De Wills & Vivel range of soaps in February and Vivel range of shampoos in June 2008

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PRODUCTS AND BRANDS Cigarettes: W. D. & H. O. Wills, Gold Flake Kings, Gold Flake Premium, Navy

Cut,Insignia, India Kings, 555, Silk Cut, Scissors, Capstan, Berkeley, Bristol and Flake. Foods:(KitchensofIndia; Aashirvaad,Minto,Sunfeast,Candyman,Bingo,Yippee, Sunfeast

Pasta brands in Ready to Eat, Staples, Biscuits, Confectionery, Noodles and Snack Foods)

Apparel: (Wills Lifestyle and John Players brands); Personal care: (Fiama di Wills; Vivel; Essenza di Wills; Superia; Vivel di Wills brands of

products in perfumes, haircare and skincare) Stationery: (Classmate and PaperKraft brands) Safety Matches and Agarbattis: [Ship (through ownership

of WIMCO); iKno; Mangaldeep; Aim brands] Hotels: ITC's hotels (under brands including Welcome Hotel) have evolved into being

India's second largest hotel chain with over 80 hotels throughout the country.ITC is also the exclusive franchisee in India of two brands owned by Sheraton International Inc. Brands in the hospitality sector owned and operated by its subsidiaries include Fortune and Welcome Heritage brands.

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SOME OF THE PREMIER BRANDS OF ITC

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ITC e-Choupal The Company's 'e-Choupal' initiative is enabling Indian agriculture significantly

enhance its competitiveness by empowering Indian farmers through the power of the Internet.

The company places computers with Internet access in rural farming villages; the e-Choupals serve as both a social gathering place for exchange of information (choupal means gathering place in Hindi) and an e-commerce hub.

What began as an effort to re-engineer the procurement process for soy, tobacco, wheat, shrimp, and other cropping systems in rural India has also created a highly profitable distribution and product design channel for the company—an e-commerce platform that is also a low-cost fulfillment system focused on the needs of rural India.

The e-Choupal system has also catalyzed rural transformation that is helping to alleviate rural isolation, create more transparency for farmers, and improve their productivity and incomes.

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CORE VALUES ITC’S core values are focused at developing a customer-focused and will

deliver what they need in terms of value, quality and satisfaction. ITC believes mainly on “ Touching Your Life Every Day”.

ITC VISION Sustain ITC’S positions as one of the India’s most valuable corporations

through world class performance, creating growing values for the Indian economy and the company’s stakeholders.

ITC MISSION To enhance the wealth generating capability of the enterprise in a

globalizing environment, delivering superior and sustainable stakeholder value.

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SOCIAL IMPACT Direct employment by ITC Group : 29,000 Indirect employment across the value chain : 5 million e-choupal: world’s largest rural digital infrastructure serving nearly

4 million farmers. Social and Farm forestry initiative has greened over 125,000

hectares .

Significant thrust on social sector investments like:– Natural resource management– Sustainable livelihoods– Community development programmes in the economic vicinity of

operating locations.

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ENVIRONMENTAL IMPACT Carbon positive enterprise – 7th year in a row – Storing twice the amount of CO2 that the company emits.

Water positive - 10th year in a row – Creating three times more rainwater harvesting potential than ITC’s

net consumption.

Solid waste recycling positive – 5th year in a row.

Over 38% of total energy consumed is from renewable sources. Only Company in the world to achieve all 3 key indices of environmental

sustainability.

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MAJOR COMPETITORS• MTR(Convenience Food Company)• Akriti Foods• HUL• Britannia Industries• P&G• Marico Industries• Golden Tobacco Limited

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AWARDS & HONOURS• ITC was awarded the prestigious ‘World Business and Development award

2012’ for its transformational rural initiatives in social and farm forestry programmes in India.

• It was the only Indian company to receive this honour at the historic Rio+20 UNSummit 2012.

• ITC Chairman Mr. Y C Deveshwar conferred the Padma Bhushan• Mr. Y C Deveshwar conferred the Global Leadership Award by the US India

Business Council of the US Chamber of Commerce• The only Green Luxury Hotel chain in the world with all premium hotels

under ‘ITC Hotels’ brand LEED(Leadership in Energy and Environmental Design) Platinum Rated

• ITC featured in Forbes 2011 ‘Asia Fab 50’ – among Asia- Pacific’s 50 biggest listed companies.

• ITC awarded the Best Hotel Chain in the country by Business World

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CONTINUE…• Corporate Social Responsibility Crown Award for Water Practices from

UNESCO and Water Digest for its distinguished work carried out in the water sector in India.

• Top UNIDO award at the International Conference on Sharing Innovative Agribusiness Solutions 2008 at Cairo in recognition for its initiatives in agri business.

• First Indian Company and second in the world to win the Development Gateway Award, 2005 for its trail-blazing e-Choupal initiative.

• Harvard University case study.• The Best Corporate Social Responsibility Practice Award 2008 jointly

instituted by the BombayStock Exchange, Times Foundation and the NASSCOM Foundation.

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