OUTLINE

Objectives

Background

Information search

Mind Map

Survey Questions

Charts and Analysis

Job division

OBJECTIVES

Introducing the innovation – Instagram

Using survey to find out the trends, advantages and disadvantages about Instagram

Analyzing the survey result

BACKGROUND

Background

• Found by Kevin Systrom (CEO,

co-founder) and

Mike Krieger(co-founder)

• Found at 2006

What is Instagram

• Online mobile

photo-sharingand

• Video-sharing innovation

• Social networking service

User

• Teenagers

• Online shop sellers

• Celebrities

• Companies

Main Functions

• Photo and video sharing

• Having likes and comments

• Following others

• Share to a variety of social networking platforms, such as Facebook and Twitter.

Competitors

• Twitter

• Weibo

Countries with the most

users

• USA

• UK

• Hong Kong

• Kuwait

• Middle East

• France

• South Korea

Other Functions

• Running business

• Tag searching and Explore

• Product promoting

• Likes and comments

• Filtering on photo and video

INFORMATION SEARCH (INTERNET)

Internet Search Result

Instagram http://instagram.com

the Most Popular Hashtag on Instagram

http://kuwaitiful.com/news/kuwait-is-

the-most-popular-country-hashtag-on-

instagram/

Instagram developers http://instagram.com/about/us/

MIND MAP

Mind mapping

Background

Users

Advantages

Disadvantages and limitation

Competitors

Potential problem

Uses and functions

SURVEY QUESTIONS

SURVEY OBJECTIVES•TO FIND OUT

1. WHETHER DIFFERENT GROUPS(SEX AND AGES) OF

PEOPLE ‘S DEGREE OF ACCEPTANCE OF INSTAGRAM

2. THE FREQUENCY AND THE PERIOD OF PEOPLE USING

IT.

3. THE REASON BEHIND USING INSTAGRAM

4. THE CONCERNED PROBLEM OF IT

5. THE RANGE OF APPRECIATION FROM PEOPLE

•NO OF RESPONSES: 36

CHARTS AND ANALYSIS

ANALYSIS 1

13

3

16

3

29

6

Yes

No

The trend of different gender of people using instagram

Total Female Male

•More female users than male users

•High amount of Instagram users

0 10 20 30

Yes

No

21

2

9

1

0

2

30

5

The trend of different age group of people

using instagram

total >30 20to29 10to19

•More young aged users than middle aged users

ANALYSIS 2

4%

42%

8%

36%

2%

8%

The purpose of using instagram

Running business Sharing your life with others

Searching products Viewing others' profile

appreciate others' photograph Making friends

Total score 105

No of people 29

Average score 3.62

•Having a high average score.

•Main purposes are sharing life with others and

viewing others’ profile

38%

35%

2%

22%3%

Advantages of using instagram

To have more interaction with friends To get information around the world

Others To follow the news of the celebrities

To minimize the price on products

•Main advantages are having more interaction with friends

and getting more information around the world.

11%

49%

31%

9%

Limitation of instagram

Privacy Photo size Video length others

•Main limitations are photo size and video length.•limited in small square sizes

•too short

ANALYSIS 3

50%33%

17%

The reasons not using instagram

It is not popular

among your friends

others

It shares similar

functions with other

apps.

•Main reason is not popular enough among friends.

•Unfamiliarity with IT innovation

Group member Job

Chiu Sin Man 1. Mind map,

2. survey questions and

3. power point

Ho Kit Ying 1. Information search (Internet)

2. Analysis

JOB DIVISION

Reference

1. http://instagram.com

2. http://kuwaitiful.com/news/kuwait-is-the-

most-popular-country-hashtag-on-instagram

3. http://instagram.com/about/us/

ENDTHANK YOU