IT for SMEs: Trends and Opportunities - ICT for Small Business, SMBs
-
Upload
ten3-business-e-coach -
Category
Technology
-
view
1.186 -
download
0
description
Transcript of IT for SMEs: Trends and Opportunities - ICT for Small Business, SMBs
![Page 1: IT for SMEs: Trends and Opportunities - ICT for Small Business, SMBs](https://reader034.fdocuments.us/reader034/viewer/2022051612/54bdfccd4a7959a5788b4635/html5/thumbnails/1.jpg)
Vadim Kotelnikov
Information and Communication Technology for
Small and Medium-sized Enterprises
Trends and Opportunities
1000ventures
![Page 2: IT for SMEs: Trends and Opportunities - ICT for Small Business, SMBs](https://reader034.fdocuments.us/reader034/viewer/2022051612/54bdfccd4a7959a5788b4635/html5/thumbnails/2.jpg)
Customer-driven economy
Rapidly changing business
environment
Creativity-driven entrepreneurial
economy Globalization
Shortening life cycle of products
and services
![Page 3: IT for SMEs: Trends and Opportunities - ICT for Small Business, SMBs](https://reader034.fdocuments.us/reader034/viewer/2022051612/54bdfccd4a7959a5788b4635/html5/thumbnails/3.jpg)
1000ventures
ICT-powered Creative and innovative
Opportunity-driven
Empowered people
Extended enterprise
Engaged customers
![Page 4: IT for SMEs: Trends and Opportunities - ICT for Small Business, SMBs](https://reader034.fdocuments.us/reader034/viewer/2022051612/54bdfccd4a7959a5788b4635/html5/thumbnails/4.jpg)
1000ventures
Changes in customer
needs
Changes in technology
Opening up of new geographical
markets
Changes in government regulations
![Page 5: IT for SMEs: Trends and Opportunities - ICT for Small Business, SMBs](https://reader034.fdocuments.us/reader034/viewer/2022051612/54bdfccd4a7959a5788b4635/html5/thumbnails/5.jpg)
Heavyweight Lightweight
Acquisition Subscription
Individual work Collaboration
Data silos Data anywhere
Fixed office Flexible office
Desktop-fixed device Bring your own device
Customer service Customer engagement
From To
![Page 6: IT for SMEs: Trends and Opportunities - ICT for Small Business, SMBs](https://reader034.fdocuments.us/reader034/viewer/2022051612/54bdfccd4a7959a5788b4635/html5/thumbnails/6.jpg)
![Page 7: IT for SMEs: Trends and Opportunities - ICT for Small Business, SMBs](https://reader034.fdocuments.us/reader034/viewer/2022051612/54bdfccd4a7959a5788b4635/html5/thumbnails/7.jpg)
Source: Lessons on Technology and Growth from Small-Business Leaders, BCG, 2013
• Grow well above the rate of GDP growth Growth
• Outpace other SMEs in revenue growth Revenue
• Employ more people, especially skilled ones Workforce
• Manage their employees with less effort and more effectively
Management
• Are more likely to have geographically disperse customers
Customers
![Page 8: IT for SMEs: Trends and Opportunities - ICT for Small Business, SMBs](https://reader034.fdocuments.us/reader034/viewer/2022051612/54bdfccd4a7959a5788b4635/html5/thumbnails/8.jpg)
Organization
• More flexible infrastructure
• Enhanced business intelligence and information management
• Better and faster decisions
Production
• Higher efficiency
• Leaner value chain
• Higher employee engagement
• Reduced costs
Customer
• More effective and efficient marketing programs
• Streamlined order fulfillment
• Improved customer service
1000ventures
![Page 9: IT for SMEs: Trends and Opportunities - ICT for Small Business, SMBs](https://reader034.fdocuments.us/reader034/viewer/2022051612/54bdfccd4a7959a5788b4635/html5/thumbnails/9.jpg)
Market Learning
Supply Chain
Production Processes
Marketing and Selling
Customer Service
Market Intelligence
Business Intelligence
Test Marketing
Online Search
e-Procurement
Co-innovation
Staying in Touch
Getting Feedback
Outsourcing
ICT-powered Marketing
Customer Engagement
e-Commerce
Automation
Suggestion Systems
Virtual Teams
1000ventures
![Page 10: IT for SMEs: Trends and Opportunities - ICT for Small Business, SMBs](https://reader034.fdocuments.us/reader034/viewer/2022051612/54bdfccd4a7959a5788b4635/html5/thumbnails/10.jpg)
![Page 11: IT for SMEs: Trends and Opportunities - ICT for Small Business, SMBs](https://reader034.fdocuments.us/reader034/viewer/2022051612/54bdfccd4a7959a5788b4635/html5/thumbnails/11.jpg)
50+%
Web application hosting
Business communication
40+%
Testing and development
Data protection, backup, and archive
20+%
Business continuity
Business intelligence
Remote office
![Page 12: IT for SMEs: Trends and Opportunities - ICT for Small Business, SMBs](https://reader034.fdocuments.us/reader034/viewer/2022051612/54bdfccd4a7959a5788b4635/html5/thumbnails/12.jpg)
Cloud Computing: Software as a Service (SaaS)
Faster implementation time
Easiest to deploy to employees
Best functions
Low price
![Page 13: IT for SMEs: Trends and Opportunities - ICT for Small Business, SMBs](https://reader034.fdocuments.us/reader034/viewer/2022051612/54bdfccd4a7959a5788b4635/html5/thumbnails/13.jpg)
Management Accounting
Financial Accounting
Human Resources
Project Management
Supply Chain Management
Manufacturing
Customer Relationship Management
Data Services
1000ventures
![Page 14: IT for SMEs: Trends and Opportunities - ICT for Small Business, SMBs](https://reader034.fdocuments.us/reader034/viewer/2022051612/54bdfccd4a7959a5788b4635/html5/thumbnails/14.jpg)
Source: a 2013 survey by Mint Jutras
23%
19%
19%
18%
18%
16%
15%
Improvement on time delivery
Savings on operating costs
Inventory costs savings
Savings on obsolete inventory
Reduction in cycle time
Increase in toal product output
Savings in administraion costs
![Page 15: IT for SMEs: Trends and Opportunities - ICT for Small Business, SMBs](https://reader034.fdocuments.us/reader034/viewer/2022051612/54bdfccd4a7959a5788b4635/html5/thumbnails/15.jpg)
Search Engine Marketing
Social Media Marketing
Content Marketing
Affiliate Marketing
e-Mail Marketing
SMS Marketing
Ad Targeting
Augmented Reality
1000ventures
![Page 16: IT for SMEs: Trends and Opportunities - ICT for Small Business, SMBs](https://reader034.fdocuments.us/reader034/viewer/2022051612/54bdfccd4a7959a5788b4635/html5/thumbnails/16.jpg)
Social Media Marketing (SMM)
LinkedIn Google+
SlideShare Twitter
YouTube
Fun4Biz
![Page 17: IT for SMEs: Trends and Opportunities - ICT for Small Business, SMBs](https://reader034.fdocuments.us/reader034/viewer/2022051612/54bdfccd4a7959a5788b4635/html5/thumbnails/17.jpg)
Focused and Lean Data Analysis
Uncover new insights by combining internal
and external data
Understand market and technology trends
and patterns
Devise and fine-tune effective marketing
strategies
Do deeper analysis of online sales and
trends
Key
Benefits
![Page 18: IT for SMEs: Trends and Opportunities - ICT for Small Business, SMBs](https://reader034.fdocuments.us/reader034/viewer/2022051612/54bdfccd4a7959a5788b4635/html5/thumbnails/18.jpg)
Invest in new technologies in a
smarter, more profitable way
Assess the value of technologies in a smart way
Use online tools to harness corporate
capabilities
Approach technology vendors for
advice & support
Focus on their core competence
and outsource the rest
Create innovative business
combination and customer value
Leverage new tools with
flexible payment models
Use Web-based tools to manage their dispersed
workforce
Innovate, experiment, and
embrace new business models
![Page 19: IT for SMEs: Trends and Opportunities - ICT for Small Business, SMBs](https://reader034.fdocuments.us/reader034/viewer/2022051612/54bdfccd4a7959a5788b4635/html5/thumbnails/19.jpg)
1000ventures
![Page 20: IT for SMEs: Trends and Opportunities - ICT for Small Business, SMBs](https://reader034.fdocuments.us/reader034/viewer/2022051612/54bdfccd4a7959a5788b4635/html5/thumbnails/20.jpg)
Vadim Kotelnikov
Information and Communication Technology for
Small and Medium-sized Enterprises
1000ventures
Discover more!