Issue Management in an Age of Social Media
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Paul Almond
Head of Digital Communications
ISSUE MANAGEMENT IN AN AGE OF SOCIAL MEDIA
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CHANGING THE WAY WE LIVE
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CHANGING OUR WORLD
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CHANGING THE NATURE OF COMMUNICATION
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ONLINE COMMUNITIES AND INFLUENCERS
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WHAT IT MEANS FOR THE BBC
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But what does this mean for the BBC?THE BBC ACROSS SOCIAL MEDIA
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ACCOUNTABILITY BLOGS
• •
TV
Sport Editor
s
Radio
The Editors
BBC Intern
et
ABOUT THE BBC
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BLOG NETWORK
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OPPORTUNITIES TO ENGAGE
• Build stronger relationships
• Tell better stories
• Drive reach
• Increase openness
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SOCIAL MEDIA IN CAMPAIGNS
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SOCIAL MEDIA IN CAMPAIGNS
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SOCIAL MEDIA CHALLENGES
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ttt
WHEN ISSUES ARISE
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ACKNOWLEDGE QUICKLY
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ENGAGE INFLUENCERS WITH UPDATES
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PLAN & CO-ORDINATE ONLINE COMMUNICATIONS
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LOOK TO TURN ISSUES ..
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.. INTO OPPORTUNITIES
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Look to turn issues into opportunities
Plan, co-ordinate and centralise online communications
Acknowledge issues quickly and engage influencers with updates
SUMMARY
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Paul Almond
Head of Digital Communications
@PabloAlmondo
ISSUE MANAGEMENT IN ANAGE OF SOCIAL MEDIA