– Media in the Online Age:

History, development and where it’s heading.– L10

Unit G325: Section B – Critical Perspectives in Media

Thursday 27th March 2014

Why?

Aims & Objectives

AO1

Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and with accurate and coherent written expression.

• Re-cap prior learning.

• Introduce some new theoretical concepts surrounding the popularity and accessibility of the internet.

• Research the History of the Internet and think about how it’s developed into what it is today – What is it today?

• Look at an exam question and establish HOW case study examples we have looked at conform to some key terms/ideologies for the exam.

• Research your own case study.

• Review the learning.

Is Facebook the New ‘Global Trailblazer’ (Blau – 2005) in the Media landscape?

$19bn $1bn $2bn

WHAT DO YOU ALREADY KNOW?

Dan Gilmor (2004) said we are…..

“CITIZEN JOURNALISTS”

TASK 1) – 10 minutes

YOU MUST Research the History of the Internet:

Find x2 examples of case studies that establish the internet’s dramatic transformation since it’s inception.

THEN:

1) Write down when the Internet became a viable point of access for people around the World – Date.

2) What does WWW stand for? How does this link in with Marshall McLuhan’s (1967) “Global Village” ideology.

YOU TEACH MR CRAFTS!

FEEDBACK

Charles Leadbetter (2006) and ‘We-Think’

• Leadbetter (2006) argues that the way we think and make sense of ‘knowledge’ is ‘fundamentally shifting in the online

age’.

• Open-access knowledge building communities on the web allow ideas to be shared and tested more quickly and

effectively.

• This leads to more creativity and innovation, a creativity and innovation separate from institutional constraints.

YOU MUST use a theory like this to provide context to your answer.

• Leadbetter (2006) argues that the way we think and make sense of ‘knowledge’ is ‘fundamentally shifting in the online

age’.

7th March 2014

• Are the Gatekeepers (Right) “going to straight to their audience via the web”?

(P _ _ _ _ _ _ t – 20 _ _ )

• What do these products offer the audience?

CASE STUDY EXAMPLESYOU MUST refer to at least 2 types of media in your answer for this question.

YOU WILL spend x1 hour in the exam answering a Section B question.

Here are some of the Case Study example I have taught you so far that YOU SHOULD refer to:

1) SOCIAL MEDIA and MICRO BLOGGING2) Television’s/Film’s adaptation to these changes – Connected Television; VOD3) Print Journalism “going straight to their audience via. The web” and ‘Citizen

Journalism’ (Gillmor – 2004)4) Gaming Online

In the last few years, what have been the most significant developments in how individuals use the internet?

EXAM QUESTION

Theory/Key terms YOU SHOULD use:- SOCIAL MEDIA

• Tapscott & Williams (2006) – “As people individually and collectively program the web, they’re increasingly in command” – They also stated that we live in a “collaborative culture”.• The rise in We Media – For example social media products such as Facebook and

Twitter continue to determine the nature of society (Technological determinism)• A new wave of Prosumers have embraced the internet’s many platforms and media

products – YOU SHOULD refer to the growth of Facebook and how other traditional Gatekeepers have “jumped on the band wagon” – Examples?

• The internet now embraces Jurgen Habermas’s (1991) ideology of the media focussing on “celebrity” – Examples?

• Social Media has “eroded normal social behaviour” (Noah Chomsky) – Has it eroded anything else as well?

• Henry Jenkins (2006) – “Everyone is a producer of Media” and “we can now communicate across geographical barriers” – Web 2.0.

In the last few years, what have been the most significant developments in how individuals use the internet?

EXAM QUESTION

RESEARCH/RE-CAP Task:

• Go on to the internet and find the following:

1) X1 article/review/source that conforms to Tapscott & Williams (2006) ideology

2) X1 example of the popular press that conforms Chomsky’s ideology.

3) X1 Other example from the web in relation to any media industry that conforms to Henry Jenkins (2006) ideology.

FEEDBACK

In the last few years, what have been the most significant developments in how individuals use the internet?

EXAM QUESTION

Theory/Key terms YOU SHOULD use:- Video Sharing, VOD and Television/Film

• Plunkett (2008) – Traditional UK Gatekeepers are “ditching” their traditional, old methods and are going “straight to their audience via the web”.

• Tapscott & Williams (2006) – “As people individually and collectively program the web, they’re increasingly in command”

• Cross Media Convergence in terms of marketing by the Film Industry – Examples?

• Synergy with other institutions – Examples?

• Media Democracy emerging and Media Imperialism and Oligopoly’s changing as a result – Examples?

• Bauman (1998) – “winners and losers” – Examples? How would this apply to Social media as well?

In the last few years, what have been the most significant developments in how individuals use the internet?

EXAM QUESTION

Theory/Key terms YOU SHOULD use:- Video Sharing, VOD and Television/Film

• Jenkins (2006) - Convergence - brings the “..kinds of entertainment experiences they want”

YOU MUST find a statistic for EACH media product above that conforms to Jenkins (2006) ideology.

YOU SHOULD visit each of their websites and look for language that encourages something alternative in terms of entertainment experiences.

Finally, YOU SHOULD watch the 4-OD Vending machine advert and an example of BBC iPlayer advert – What verbal codes stand out?

FEEDBACK

In the last few years, what have been the most significant developments in how individuals use the internet?

EXAM QUESTION

Theory/Key terms YOU SHOULD use:- Video Sharing, VOD and Television/Film

• Jenkins (2006) - Convergence - brings the “..kinds of entertainment experiences they want”

Ricky Gervais – Interview promoting the televising of his new show ‘Derek’ (2013)

30th January 2013

“The Future of television” as Gervais pointed out that usually “a triumph for a TV show is usually a few million; about 100 million will see our new show this year. That’s phenomenal!”

In the last few years, what have been the most significant developments in how individuals use the internet?

EXAM QUESTION

Theory/Key terms YOU SHOULD use:- Video Sharing, VOD and Television/Film

• Jenkins (2006) - Convergence - brings the “..kinds of entertainment experiences they want”

Research – Is anyone else embracing this new form of VOD?Is it seen as a FAD or something to embrace?

Click on the Hyperlink BELOW the BFI document (Above)

£55 million (2011) to £122 million (2012)

FEEDBACK

Remainder of the lesson:

• Go on to Your WordPress BLOG and establish how your own independent case study conforms to any of the ideologies we have covered/re-covered today.

• Research other ideologies/key terms that COULD be used in answering the question:

In the last few years, what have been the most significant developments in how individuals use the internet?

EXAM QUESTION

WHAT HAVE YOU LEARNT TODAY?

Homework:

1) Type up an answer to the question based on what we have learnt today/so far and post it onto your Section B BLOG.

In your answer YOU MUST conclude by saying where YOU think the internet is going to develop from here onwards.

Due: Monday 23rd April – First Lesson Back!

In the last few years, what have been the most significant developments in how individuals use the internet?

EXAM QUESTION