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Ishak abdul rahim trends in retail packaging
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Transcript of Ishak abdul rahim trends in retail packaging
TRENDS IN RETAIL PACKAGING
ISHAK ABDUL RAHIM,
CHEP MALAYSIA
12TH ECR ASIA PACIFIC CONFERENCE
OCTOBER 5, 2010
ECR KL, OCT 4 2010 CROWNE PLAZA HOTEL2
AGENDA
� THE IMPORTANCE OF RETAIL READY PACKAGING (RRP)
� INDUSTRY BENEFITS
� AGENTS OF CHANGE
� THE DRIVERS
� ENVIRONMENTAL FACTORS
� CURRENT TRENDS OF RRP
� IMPACT OF RRP
� INNOVATIONS IN RRP - ONE TOUCH REPLENISHMENT SOLUTIONS
� SUPPLY CHAIN STUDY : BEVERAGE INDUSTRY
� BEVERAGE TRAYS SUPPLY CHAIN
� CHEP’S ROLE
ECR KL, OCT 4 2010 CROWNE PLAZA HOTEL3
THE IMPORTANCE OF RETAIL READY PACKAGING (RRP)
� First point of contact by which a company presents its products to consumers.
� Innovation in designs and colours as brands push for shelf appeal and space.
� Improved identification, recognition, direct case to shelf replenishment.
� The introduction of One Touch replenishment helps get the right product to the right place for shelf replenishment
Source: www.sustainpack.com
ECR KL, OCT 4 2010 CROWNE PLAZA HOTEL4
INDUSTRY BENEFITS
% of
respondents
Source: IGD. Global RRP. IGD’s guide to building your response. August 2010
ECR KL, OCT 4 2010 CROWNE PLAZA HOTEL5
THE DRIVERS
Electronic business processes
Supply chain management
Convenience packaging
Marketability Packaging for ageing populations
Other demands
ECR KL, OCT 4 2010 CROWNE PLAZA HOTEL6
ENVIRONMENTAL FACTORS
Source: Australian Packaging issues and trends adapted from Packaging Council of Australia, issues # 18, 2005
Consumers – High awareness on the credentials of the products, brands and the companies they buy from.
Commercial factors - supply chain plays a leading role. Example - polystyrene boxes are banned and no longer acceptable in some developed countries
Governments –Europe and Australia have targeted packaging for environmental legislation. Example - container deposits, packaging levies, bans on certain types of packaging and imposing recycling rates
Recycling - recycling will benefit financial and environmental costs.
ECR KL, OCT 4 2010 CROWNE PLAZA HOTEL7
CURRENT TRENDS OF RRP
Source: Global retail ready packaging, IGD, 2010
Shelf Ready
Typically corrugated tray
which sits directly onto the
shelf
Easy to change categories
Display Ready
Easily Movable
Most commonly used for
promotional products or short
term display
Infrastructure Ready
Infrastructure modifications are
required at certain levels
High Volumes, Fast moving
items
ECR KL, OCT 4 2010 CROWNE PLAZA HOTEL8
IMPACT OF RRP
Source: IGD. Global RRP. IGD’s guide to building your response. August 2010
% of respondents
ECR KL, OCT 4 2010 CROWNE PLAZA HOTEL9
CONSIDERATIONS
Emitter ConsumersWarehousing Transporter Retailers
Retail Ready Packaging
Supplier led considerations Retailers led considerations
Review Basic
Principles
Supply Chain
Efficiencies
Cost
Models
Measure
Performance
- Compliance
- Avoid
fragmentation
- Avoid complexity
- Implementation
- Measurement
- Safety compliance
- Total supply chain
benefits
- Robustness to
move along supply
chain handling
platforms
- Overall cost impact
- Pallets utilisation,
storage, transport,
shelf space
utilisation, labour,
- CAPEX, total
packaging costs &
environment
- In store costs
- In store
acceptance
- Supply chain costs
- Sales volumes
- Replenishment
time
ECR KL, OCT 4 2010 CROWNE PLAZA HOTEL10
WHAT DO RETAILERS AND SUPPLIERS WANT?
Retailers Suppliers
Shelf availability and volumesEquitable distribution of productivity,
benefits and cost savings
Innovative, creative and consistency in developing solutions
Sharing data of RRP implementations
Shoppers Oriented Solutions Develop industry standards
Improved collaboration
Improved communication
ECR KL, OCT 4 2010 CROWNE PLAZA HOTEL11
BARRIERS TO IMPLEMENTATION
% of respondents
Source: IGD. Global RRP. IGD’s guide to building your response. August 2010
ECR KL, OCT 4 2010 CROWNE PLAZA HOTEL12
INNOVATIONS IN RRP - ONE TOUCH REPLENISHMENT SOLUTIONS
Rolling Solutions
Example: Wheeled pallets in Tesco UK that can
be a pallet or a dolly at any point in the supply
chain and will replace semi pallet and existing
dollies.
Delivery Trays
Example: Beverage trays on dolly or pallet
provides optimum display effect & efficient
handling throughout the supply chain.
ECR KL, OCT 4 2010 CROWNE PLAZA HOTEL13
BEVERAGE SUPPLY CHAIN STUDY
� Study Thailand and Malaysia end to end supply chain of MNC in carbonated drinks and beer segment
� 80% of beverage segment leaders were interviewed.
� Key Findings:
- One-way packaging are common
- Lack of standardisation in platforms
- Don’t look at supply chain flow as whole.
- Environmental awareness is low
ECR KL, OCT 4 2010 CROWNE PLAZA HOTEL14
BEVERAGE TRAYS SUPPLY CHAIN
TRAY, DOLLY & PALLET INDUCTION STATIONS AUTOMATED PACKING LINE
ASRS WAREHOUSING & DISTRIBUTION RETURN OF EMPTY BOTTLES IN TRAYS
ECR KL, OCT 4 2010 CROWNE PLAZA HOTEL15
CHEP BEVERAGE TRAYS BENEFITS
Benefits
� Helps reduce total costs
� Optimum display effect
� Efficient handling
� Excellent stability
� One touch merchandising
� Eliminate cardboard waste
� Reduce repacking / unpacking time.
� Improve brand positioning
� Reduce import duty and tax cost.
ECR KL, OCT 4 2010 CROWNE PLAZA HOTEL16
CHEP’S ROLE
� Focus on Reduce, Reuse, Recycle.
� Innovation based on a convergence of packaging needs
- the gap between product protection and
portability, cost efficiency, sustainability.
- solutions that provide speed to shelf, less
waste and safer handling.
� Create industry pool and standardize.
� Examples
- Returnable plastic containers
- Returnable beverage trays
- Returnable shelf ready packaging (SRP)
- Returnable display pallets.
THANK YOU