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is… The first company to create a niche color
cosmetic brand for this diehard fan base of 90 million females.
Only color cosmetic brand to have licensed collegiate products. We sell department store quality lip gloss, nail polish and makeup sets that reflect the colors of each university.
Inspired by professional makeup artist & Co-Founder Stephanie Nash, a diehard K-State fan.
CEO/Director of Business Operations
Graduated from Kansas State UniversityOver 16 years experience as professional makeup artistAwarded sales managerObtained licensing agreements, product liability insurance, trademark, Fair Labor Association, royalty reportingMarketed and Negotiated with large retail accounts – Rally House/Kansas Sampler, Fanatics, Nordstrom, Dillard’sSought out professional advisors – marketing, design, fund raising
Director of Research & Product Development
Attended K-State & KU and has cosmetic industry experience for over 18 yearsWorked for artistry lines Chanel, Christian Dior, NARS, Bobbi Brown, Estee Lauder, MACChanel Regional Artist-collaborated with celebrity makeup artists for red carpet event looks and trendsStyled and created looks for HGTV commercialsSold Rumble to Halls, Hallmark & Sporting KCImproved product production, quality and cost of goods
Co-Founders Stephanie
MasonStephanie Nash
The Rumble Team
Stacey Walter Director of Finance
Masters in Business Administration. 20 years general business experience in retail and wholesale industries, with an emphasis on accounting principals and procedures. Developed internal accounts payable audit program to grow recoveries from 150k to 2million per year
Bob Peel Strategic Advisor Peel’s Beauty Supply acquired by L’Oreal 2012 Oversaw business operations of one of the most well respected distributorships in the country. Grew business to over $100 million in revenue. Advises Rumble cosmetics on budgeting, fund raising, fulfillment and distribution as well as business practices.
Jason WelchCreative Director
BFA in commercial art/illustration from the University of Central Missouri. 16 years of design, illustration and print production experience for key retail clients including Hallmark, Garmin, Sporting KC.
Linda Zappulla
Director of Marketing25 years of marketing experience. At Payless ShoeSource launched Champion footwear, its first major branded line, American Eagle footwear, and Brash, the edgy new line for teenage girls. Revlon launched The Color Studio line for department stores. Served in a number of strategic marketing and brand management functions for consumer products companies MBA from the Harvard Graduate School of Business Administration
Generating Revenue
$88K sold – 47% profit margin
80% profit margin post funding
80 retail locations
20 NCAA licenses
6 additional licenses approved &
pending payment
US Statistics 90 Million female fan consumers Women control 80% of household
income The US has a $9.1 Billion color
cosmetic market $4.3 Billion collegiate retail market $3.3 Billion NFL retail market
Market Penetration Average 400,000
female fans per school
Year 1 captures .5%
Year 5 Grows to 3% 1.4 million customers
Year 1 Year 2 Year 3 Year 4 Year 5Revenue$646,200
Revenue$7.3M
Revenue$12.6M
Revenue$20.6M
Revenue$29.7M
Expense$693,486
Expense$4.4M
Expense$6.6M
Expense$11.6M
Expense$16.3M
EBIT($47,286)
EBIT$2.9M
EBIT$6.0M
EBIT$9.0M
EBIT$13.4M
NCAA 604 Products
NCAA 906 Products
NCAA 1208 Products
NCAA 1208 Products
NCAA 1208 Products
Riot NCAA4 Products
Riot NCAA4 Products
Riot NCAA5 Products
Riot NCAA5 Products
NFL RUMBLE6 Products
NFL RUMBLE8 Products
NFL RUMBLE8 Products
NFL RUMBLE8 Products
NFL Riot4 products
NFL Riot5 Products
NFL Riot5 Products
Forecast
Competition
Officially Licensed
Quality Products & Packaging
(department store quality)
Cosmetic Brand
Design/Color Specific
KE Specialties* NFL
Low quality, not carried in ANY
stores
Hand sanitizers, coloring books,
bandages
All gloss one color regardless of team
colors
Piggy Paint X
Low grade generic packaging, sells to
Walmart & pet stores
Paint only for humans & pets
X
Non-licensed color
cosmeticsX X
Other licensed goods
X Some XPiggy Paint “Natural as
Mud” products for humans and
animals
*KE Specialties Lip gloss – Generic color for all teams, large oversized sticker, low quality container and fill, lid reflects more than the “mirror”, not retailing in ANY stores, inconsistent pricing.
Current Manufacturin
g Lip Gloss Nail DuoRUMBLE
BoxCost $4.27 $3.58 $22.09
Retail $14.95 $19.95 $39.95Retail Margin 71% 82% 45%
Wholesale $7.5 $9.5 $24.5Wholesale
Margin 43% 62% 10%
New Manufacturin
g Lip Gloss Nail DuoRUMBLE
BoxCost $.77 $1.25 $5.00
Retail $14.95 $19.95 $39.95Retail Margin 95% 94% 87%
Wholesale $7.50 $9.50 $21.00Wholesale
Margin 90% 87% 76%
Funding improves Profit Margins
Strategic Direction
Scalability - Brand will scale in 4 major ways1. Additional universities
2. Additional points of distribution
3. Additional products to the line
4. Additional sports leagues Create subsidiary brand “Riot” for mass distribution
channel Create barrier to entry
Strategic Direction
Source products from top global cosmetic manufacturers to lower COG by up to 77%
Retail in major retail chains – Nordstrom, Dillard’s, Kohl’s, Bed Bath Beyond
Obtain national exposure via social and sports marketing
Rumble app for easy online product purchase, fan following
Rumble Spokesmodel – Internship opportunity for marketing major to represent her university through events, social media
SEEKING $350K FIRST ROUND CAPITAL
RAISE IN EXCHANGE FOR 15% EQUITY
KS ANGEL TAX CREDITS AVAILABLE
1 VOTING BOARD SEAT
ADVISORY SERVICES
USE OF FUNDSINVENTORY $170,000SALES EXECUTION & TRADESHOWS $62,300PERSONNEL $55,000MARKETING $42,000ADVANCED ROYALTIES $20,000
Acquisition Comps• Bobbi Brown Essentials: Founded in 1991
Acquired in 1995 by Estee Lauder $74.5 M
• Bliss: Founded in 1991Acquired in 1999 by MOET/Hennessy/Louis Vuitton for $30M
• Philosophy: Founded in 1996Acquired by Coty in 2010 for a reported $1B
• Urban Decay: Founded in 1996Bought out by L’Oreal for $350M in 2012 to for brand expansion
targeting a more edgy youthful buyer