Webinar: How will voice and digital assistant searches impact your global content and SEO strategy
Is Voice Discovery Optimization the future of SEO?
Transcript of Is Voice Discovery Optimization the future of SEO?
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So what's new in SEO?
ConversationalCommerce, probably
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What's changed?
Imagine if someone isusing voice to search for
stuff on their GoogleHome
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Hmm..
That means theinterface for the search
results changescompletely
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So you don't have 10blue links
Yes, it would takeforever for Google Hometo read so many results
out
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How many results willGoogle Home return?
For now, the plans are tohave between 1 to 3
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OK, so how will itwork?
What people say to theirGoogle Home - those
phrases are calledInvocation Triggers
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For example, the usermight say "I want to
meditate"
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Google Home will choosethe right Action - whichis to invoke the suitable
meditation app
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As the app developer, youhave the option to registera Discovery Phrase when
you add your voiceenabled app to the Google
Home directory
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One way you can voiceenable your app to be
called via Google Homeis by creating an "Actionon Google" using API.AI
How do I create avoice enabled app?
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Yes. One thing which will helpis the Invocation Name -
suppose your app is calledSuperBot. If people say "Talk toSuperBot", then only your app
will be invoked
Many people couldregister for such
discovery phrases...
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Yes
So the InvocationName is like a domain
name
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It is possible. But Googlewill invoke your app based
on multiple ranking signals,e.g. the domain authority of
the app's website
Can't people doDiscovery Phrase
squatting?
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Yes, it is quite similar.
Hmm... so registering fordiscovery phrases is likeregistering for AdWords
keywords
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And if you would like to know more, goto this link:
http://bit.ly/2k1cy8b