Is Twitter Dying? - "Yes"
Transcript of Is Twitter Dying? - "Yes"
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Is Twitter a Dying Social Network?TAKE: YES.
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FACT:According to the Pew Center, 66% of Americans say they are using social networks such as Facebook or LinkedIn. Of those 66%, only 15% use Twitter.
Source: Pew Report
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Twitter Adoption vs. Social Network Adoption
4Source: Pew Center
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Although Twitter has 100 million active users, the site’s usage is still decently low in comparison to other networks. This suggests that Twitter’s health is not as stable as a platform of its age should be.
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FACT:According to the Pew Center, as of February 2012, 15% of adult internet users use Twitter. That’s only slightly increased from 13% last May.
Source: Pew Report
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Twitter Experiences Stagnant Usage Growth
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Although Twitter usage is increasing, it is extremely plausible that the 15% using Twitter now are the same users who used it previously.
Growth is inconsistent and stagnant, suggesting interest in Twitter is not increasing.
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FACT:The following three slides contain scary statistics.
Source: Pew Report
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The average Twitter user has 27followers.
SOURCE: RJMETRICS, JANUARY 2010
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SOURCE: RJ METRICS, JANUARY 2010
have no followers.of Twitter accounts 25%
FOLLOW ME?
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SOURCE: RJ METRICS, JANUARY 2010
have never sent a single tweet.
of Twitter accounts
40%
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blog.hubspot.com/Twitter.com/hubspotFacebook.com/hubspotLinkedin/com/hubspotYoutube.com/hubspotflickr.com/photos/hubspotSlideshare.net/hubspot
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