Is the Thrill Gone? Know When to Break Up with Your SEO Company

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Today’s Host:

Is the Thrill Gone? Know When to Break Up with Your SEO Company

Ryan Li

SEO Director

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Founded in 2004

120+ Clients

Custom KPI-based Scorecards

Proprietary Attribution Tool

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Some Practical Matters

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Are the slides available?

Yes! Just email [email protected]


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Connect with us on Social Media

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Connect with us on Social Media

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Want to learn more?

Request a Customized SEO Assessment Today.

You May Qualify for a $50 Amazon.com Gift Card!

visit bit.ly/wm123seo


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Webinar Agenda

1 How to Recognize Bad SEO Three Basic Types: Rogue, Glad-handler, and Strategy-Free

2 Which is Worse? Ranking Well on the Wrong Keywords, or Not Ranking Well at All?

3 Responsiveness & Transparency You Shouldn’t Have to Fight For It

4 Scorecards Linked to your KPIs Integrating SEO Into Your Overall Business Strategy

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Google’s Take on SEO

http://youtu.be/BS75vhGO-kk

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Google’s Take on SEO

http://www.google.com/webmasters/

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Type 1: The Rogue

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Type 1: The Rogue

Operates shadow / cloaked domains

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Type 1: The Rogue


Puts links to their other clients on doorway pages

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Type 1: The Rogue



Offers to sell keywords in the address bar

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Type 1: The Rogue



Offers to sell keywords in the address bar

Has had domains removed from Google's index or is not itself listed in

Google

Type 2: The Glad-handler

Makes promises they

don’t intend to keep.

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Does not distinguish between actual search results and ads that appear

on search results pages


Makes promises they


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Makes promises they


Does not distinguish between actual search results and ads that appear

on search results pages

Guarantees ranking, but only on obscure keyword phrases you might

rank for anyway, or ones that do not convert.

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Type 3: Strategy-Free

Always looking for the

path of least resistance…

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Type 3: Strategy-Free

Does Your SEO Agency Do This?

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• Ask you for multiple meetings to establish what success looks like


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• Discuss what your business goals are in the next 12 – 24 months


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• Proactively makes suggestions about optimizing calls to action on your website


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• Regularly check Webmaster Tools for crawl errors, slow page loading, and other factors that

could be impacting either how your site’s performance


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• Regularly check Webmaster Tools for crawl errors, slow page loading, and other factors that

could be impacting either how your site’s performance

• Assess, in Google Analytics, how visitors are navigating through your company’s website,

and which landing pages are converting to leads/sales

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Webinar Agenda





Which is Worse? Ranking Well on the Wrong Keywords, or Not Ranking Well at All?

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Not Ranking at all:


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Fairchild

Analog Semiconductor

Not Ranking at all:


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Webinar Agenda





Responsiveness & Transparency

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Webinar Agenda





Which Keywords are Converting. At What Value?

Establish Attribution from “First Touch” to “Last Touch”


Most marketers would attribute

sales to last touch, i.e. “closers”


In reality, there are several touch points before the

“closer” that influenced the purchase decision


Marketing currently gets no credit for these!

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Tying It All Together

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• Demand Transparency and Accountability from SEO

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• Develop a familiarity with the terms and concepts so you can

be an informed partner

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• Develop a familiarity with the terms and concepts so you can

be an informed partner

• Adopt a metrics-based approach that measures outcomes.

• Request a Customized SEO Assessment Today.

You May Qualify for a $50 Amazon.com Gift Card!

• Email [email protected]

• Or visit bit.ly/wm123seo

- “Cost of the Problem” Analysis: Discover the cost of not ranking

in the top positions on search engines. How much revenue is being

lost to competitors with the best rankings?

- Take a hard look at your competitors: Find out where you rank

against your top competitors and what tactics they’re employing.

- Comparison of different digital strategies: Paid Search, Organic

Search, Display Advertisiing, Social Media Marketing.

Or visit bit.ly/wm123seo

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What can you expect from speaking with one of our analysts?

Next week:

What Google Analytics Won't Show You:

The Reasons Why Visitors Don't Become Customers


Is the Thrill Gone? Know When to Break Up with Your SEO Company

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Transcript of Is the Thrill Gone? Know When to Break Up with Your SEO Company