Is Google Analytics Giving You The Whole Story?
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Transcript of Is Google Analytics Giving You The Whole Story?
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THE FRESH INTELLIGENCE ROUNDTABLE SERIES
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THE FRESH INTELLIGENCE ROUNDTABLE SERIES
Google Analytics Tracking CodeGoogle Analytics (ga.js)
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THE FRESH INTELLIGENCE ROUNDTABLE SERIES
Google Analytics Tracking CodeUniversal Analytics
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THE FRESH INTELLIGENCE ROUNDTABLE SERIES
Upgrading to Universal Analytics
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THE FRESH INTELLIGENCE ROUNDTABLE SERIES
Upgrading to Universal Analytics
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THE FRESH INTELLIGENCE ROUNDTABLE SERIES
Benefits of Universal Analytics
New Google standard for accurate tracking More reporting features More in-depth data on visitors to your site Ability to setup custom dimensions and metrics All new Google Analytics profiles are automatically setup
on Universal Analytics
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One Code To Rule Them All?
Google Tag Manager https://www.google.com/tagmanager/
1x implementation on site
Add tracking pixels & verification codes through browser
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THE FRESH INTELLIGENCE ROUNDTABLE SERIES
Audience Overview: What’s Happening On My Site?
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THE FRESH INTELLIGENCE ROUNDTABLE SERIES
Audience Overview: What’s Happening On My Site?
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THE FRESH INTELLIGENCE ROUNDTABLE SERIES
Audience Overview: What’s Happening On My Site?• Derive Meaning▫ Select comparative date range
▫ Have visits increased? Decreased? Remained flat?
▫ Major shifts in bounce rate or new visitors?
• Take Action▫ Are you aware of any recent changes in:
Marketing activities PR coverage Offline events
▫ Move onto Traffic Sources to determine cause of increase or decrease in visits
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Audience Overview: What’s Happening On My Site?
Black Friday Sale
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Audience Overview: What’s Happening On My Site?
Onsite Poll
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New Report: Acquisition > Channels
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All Traffic: How Did Visitors Find Your Site Traffic Source Types
Direct to Site Organic Search Paid Search Referral Social Email
Referral sources include social media, press releases & blogs
Create Custom Types Display Blog
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THE FRESH INTELLIGENCE ROUNDTABLE SERIES
All Traffic: How Did Visitors Find Your Site?
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Behavior: What Content Are People Interested In?
Behavior > Site Content > All Pages
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Behavior: What Content Are People Interested In? Look for Opportunities
What pages of your site are visitors drawn to? What pages do people visit, then immediately leave your site?
Take Action Popular Content
Create more content of a similar nature Send relevant paid search traffic here
High Bounce Rate Revise the text on the page Misleading keywords? Try a new layout
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Goal Conversions
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THE FRESH INTELLIGENCE ROUNDTABLE SERIES
Goal Conversions
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THE FRESH INTELLIGENCE ROUNDTABLE SERIES
Goal Conversions: Ecommerce
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THE FRESH INTELLIGENCE ROUNDTABLE SERIES
Event Tracking – Capture On Page Engagement
Special EventSign-Up
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THE FRESH INTELLIGENCE ROUNDTABLE SERIES
Event Tracking – Capture On Page Engagement
Hero Image &
Featured Box Traffic
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THE FRESH INTELLIGENCE ROUNDTABLE SERIES
Event Tracking – Capture On Page Engagement
Ad Banner Click-Thru
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THE FRESH INTELLIGENCE ROUNDTABLE SERIES
Event Tracking – Capture On Page Engagement
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THE FRESH INTELLIGENCE ROUNDTABLE SERIES
Event Tracking – Capture On Page Engagement
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THE FRESH INTELLIGENCE ROUNDTABLE SERIES
Event Tracking – Capture On Page Engagement
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THE FRESH INTELLIGENCE ROUNDTABLE SERIES
Calculate Advertiser Click-Thru-Rates
Clicks/Sessions = Average Click-thru-Rate (CTR)
Example: 750 events (banner clicks)/ 150,000 sessions 0.50% CTR
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THE FRESH INTELLIGENCE ROUNDTABLE SERIES
Event Tracking – Capture On Page Engagement
Embedded Video
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THE FRESH INTELLIGENCE ROUNDTABLE SERIES
Event Tracking – Capture On Page Engagement
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THE FRESH INTELLIGENCE ROUNDTABLE SERIES
Event Tracking – Capture On Page Engagement
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THE FRESH INTELLIGENCE ROUNDTABLE SERIES
Event Tracking – Capture On Page Engagement
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THE FRESH INTELLIGENCE ROUNDTABLE SERIES
Event Tracking – Capture On Page Engagement
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THE FRESH INTELLIGENCE ROUNDTABLE SERIES
Event Tracking – Capture On Page Engagement
Product Purchase Details
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THE FRESH INTELLIGENCE ROUNDTABLE SERIES
Event Tracking – Capture On Page Engagement
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THE FRESH INTELLIGENCE ROUNDTABLE SERIES
Event Tracking – Capture On Page Engagement
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THE FRESH INTELLIGENCE ROUNDTABLE SERIES
Event Tracking – Capture On Page Engagement
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Google Analytics Reports: Email Please!
Enter Your Email Address
How often & for how long do you want to receive the reports?
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Google Analytics Reports: Email Please!
Select Report Format
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THE FRESH INTELLIGENCE ROUNDTABLE SERIES
Thank You!
Presentation Available:http://www.slideshare.net/KateHamiltonMiller