Irun twitter
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Twitter For BusinessFollow and be Followed, its not who you know, its who knows you!
Today’s Workshop
What is Twitter
Why Tweet at all
Examples of Success
Getting Started
Do’s and Don’ts
What tools to use
What else should you be doing
What next?
What is Twitter?
Twitter is a micro blogging site
900% increase in users over past year
Each post is only 140 characters (think SMS)
Could become a search engine in its own right
Send and receive messages (tweets) to and from
your followers
Why tweet at all?
Get to know other local like-minded businesses
Learn from the worldwide experts in your field
Share your ideas and experience
Ask questions, compile surveys for market research
Find new suppliers
Find new customers
Build relationships
Position yourself as the local expert
Build and maintain your online relationship
You want to Stay Top of mind
3 steps to Twitter Happiness?
Build Relationships
Examples of Success? Naked Pizza – Revenues increase as they advertise over Twitter
Could you do this?
Examples of Success?
Christina sells her books via Twitter
Organic Farmers & Growers
Could you do this?
Getting Started
Set your objective – what do you want to achieve
Brand Awareness – Stay Top of Mind
Local or International?
Where do you want to reach – is local enough?
Think about your brand – is it you or your company
Do Remember twitter is social, it should have a face!
Then set up your account
Step 1 Create your account…
Choose your username carefully Yours or your company
Your name might be already taken
Find and make friends
Update your settings?
Your URL
One Line Bio (keywords!)
Your location
Your Picture
Your design (you have a
bespoke one for your
network)
Find more people
The Jargon that you need to know
@IrunNewbury (really important if you are replying directly
to their tweet so other users can follow the thread)
RT @IrunNewbury (used if you are re-tweeting something
I’ve said – think of it as your email forward button)
D @IrunNewbury (used to directly message me, no-one
else sees this post)
# - the hashtag really useful to group content together
#followfriday is a popular one
You can ‘bookmark’ a post by marking it
as a favourite
Do’s and Don’ts
Do
- Ask Questions
- Answer Questions
-Retweet other users
-Post interesting articles
Don’t
- Try to sell on your first contact
- Be Spammy (you’ll get suspended)
- Be Dull
- Let Twitter consume you
The tools you really need to use
Hootsuite – to manage your tweets and followers
Social Oomph – to manage your auto follow message
Bit.ly – Used to shorten your URL links
Twellow – The Yellow Pages of Twitter World
Twollow (Use this to find people based on keywords –
after you’ve tweeted a bit first)
There are literally thousands of tools out there to help you
but these are the main ones to get started with.
What Next?
Register on Twitter
Let us have your email address so we can send you this
presentation
Email us your Twitter username
We’ll collate these and circulate with the workshop
attendees so we can all follow each other
Twitter For BusinessFollow and be Followed, its not who you know, its who knows you!