Irish Racing - A World Centre of Excellence A Presentation to The Business of Sport Conference
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Irish Racing - A World Centre of ExcellenceA Presentation to The Business of Sport Conference
University College DublinFriday 28th May 2004
Brian Kavanagh, Chief ExecutiveHorse Racing Ireland
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27 Irish Racecourses
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Key Economic Indicators Total Value of Assets Employed - €2.5 billion
Full time Employment 13,000 – 25,000 earn an income
Gross Output of Breeding Sector - €180 million per annum
4% of Total Gross Agricultural Output = Bloodstock
Total Attendances Annually - 1.4 million
Total On-Course Betting 2003 – €237 million
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Horse Racing Ireland -Mission Statement-
To develop and promote Ireland as a world centre of excellence for horse racing and breeding
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Foal Population by Country 2003
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Foals
Foals 32,235 17,953 10,574 8,670 5,156 4,272
USA Australia Ireland Japan GB France
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Horses in Training 1999-2003
4,500
4,700
4,900
5,100
5,300
5,500
5,700
Average Horses in Training 4,666 4,776 5,108 5,469 5,672
1999 2000 2001 2002 2003
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Prizemoney 1999-2003
20
30
40
50
60
Prizemoney (€m) 25.9 30.7 42.2 46.3 50.4
1999 2000 2001 2002 2003
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New Owner Registrations 1999-2003
600
700
800
900
New Owners 690 711 786 817 850
1999 2000 2001 2002 2003
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The world comes to Ireland to BREED horses
10,500 Foals Annually
42% of Total EU Output
Top Stallions in world
Significant Inward Investment
International Reputation
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The World comes to Ireland to BUY horses
2 Public Sales Companies- Goffs & Tattersalls Ireland -
Total Value of Public Sales in 2003 – €114m
Total Value of Privates Sales in 2003 - €50m Approx.
Bloodstock Exports from Ireland to Over 25 Countries in 2003
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The world comes to Ireland to RACE horses
Highest Quality Racing in the World
Highest Prizemoney in Europe
364 Overseas Owners have Invested Here
21% Increase in Horses in Training
Best Mate
Champion Stakes
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Irish Racing – An International Success Story
Irish Jockeys
Cheltenham
Grand National
Epsom
Melbourne Cup – Film 3
Breeders Cup – Film 4
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Horse Racing as an Investment Breeding
Ownership
Sponsorship
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Investing in Breeding
Stallions - Tax Incentives
Broodmares/Breeding Stock
High Risk – High Return
Farming Sector Benefits
Environmentally Sound
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“…there in nothing in sport that compares with the thrill of seeing a horse carry your colours and winning…” Patrick Donovan, owner of Oaks winner
Vintage Tipple
6,000 Active Owners
Estimated Annual Cost - €13,500
Total Prizemoney - €50 million
Syndicates - Brave Inca
Investing in Ownership
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Investing in Race Sponsorship
Good for Business
Good for Customers
Good for Staff
Annual Sponsorship – €7.1m
Increase of € 1m in 2 years
Budweiser Irish Derby
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Who goes racing?
39%
61%
MaleFemale
Gender of Race Goers
Behavior & Attitudes Research
Age Profile of Race Goers
4144
14
05
1015202530354045
Age Profile
Under 35 35-64 65+
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Hector Ad Campaign
HRI TV Ad
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Ireland -A World Centre of Excellence-
Brian Kavanagh, Chief ExecutiveHorse Racing Ireland