Ipsos MORI Halifax Housing Market Confidence …...Source: Halifax/Ipsos MORI Housing Market...

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1 Document Name Here | Month 2015 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) SlideShare summary Q1 2017

Transcript of Ipsos MORI Halifax Housing Market Confidence …...Source: Halifax/Ipsos MORI Housing Market...

Page 1: Ipsos MORI Halifax Housing Market Confidence …...Source: Halifax/Ipsos MORI Housing Market Confidence Tracker (+42) Base: 1958 GB adults 16+. 24 March –3 April 2017 4 HPO and EOI

1Document Name Here | Month 2015 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)

SlideShare summary

Q1 2017

Page 2: Ipsos MORI Halifax Housing Market Confidence …...Source: Halifax/Ipsos MORI Housing Market Confidence Tracker (+42) Base: 1958 GB adults 16+. 24 March –3 April 2017 4 HPO and EOI

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House Price Outlook (HPO)

6%

1% 2%4%

7%

23%

30%

19%

7%

2%

Don't know Lower by 15% or

more

Lower by 10% -

15%

Lower by 5% -

10%

Lower but less

than 5% lower

The same Higher but less

than 5% higher

Higher by 5% -

10%

Higher by 10% -

15%

Higher 15% or

more

.

Source: Halifax/Ipsos MORI Housing Market Confidence Tracker

Q. Do you think the average property price in the UK will be higher or lower in 12 months time or will it be the same?

[respondents given average UK house price*, sourced from Halifax HPI] * £219,949 February 2017

Base: 1958 GB adults 16+. 24 March – 3 April 2017

+2 - +1 +1 -4 -1 -1 -1--+ change

vs Oct’16

Page 3: Ipsos MORI Halifax Housing Market Confidence …...Source: Halifax/Ipsos MORI Housing Market Confidence Tracker (+42) Base: 1958 GB adults 16+. 24 March –3 April 2017 4 HPO and EOI

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House Price Outlook trend

HPO – balance of % higher minus % lower (+)

Previous Spring measures

Do you think the average property price in the UK will be higher or lower in 12 months time or

will it be the same? [respondents given average UK house price sourced from Halifax HPI]

+44

+56+66

+33

+19

+9

+68

+64

+58

Source: Halifax/Ipsos MORI Housing Market Confidence Tracker

(+42)

Base: 1958 GB adults 16+. 24 March – 3 April 2017

Page 4: Ipsos MORI Halifax Housing Market Confidence …...Source: Halifax/Ipsos MORI Housing Market Confidence Tracker (+42) Base: 1958 GB adults 16+. 24 March –3 April 2017 4 HPO and EOI

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HPO and EOI trends

HPO EOI

Do you think the average property price in the UK will be higher or lower in 12 months time or will it be the same?

Do you think the general economic condition of the country will improve, stay the same, or get worse over the next

12 months?

+44

HPO – balance of % higher minus % lower (+)

EOI – balance of % improve minus % get worse (+)

EOI measures in advance of HPO

-28

Source: Halifax/Ipsos MORI Housing Market Confidence TrackerBase: 1958 GB adults 16+. 24 March – 3 April 2017

Page 5: Ipsos MORI Halifax Housing Market Confidence …...Source: Halifax/Ipsos MORI Housing Market Confidence Tracker (+42) Base: 1958 GB adults 16+. 24 March –3 April 2017 4 HPO and EOI

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‘Higher’ trendsDo you think the average property price in the UK will be higher or lower in 2 months time or will it be

the same? (HPO)> 15% higher 10 - 15% higher 5 - 10% higher < 5% higher The same

2

7

30

23

19

Source: Halifax/Ipsos MORI Housing Market Confidence TrackerBase: 1958 GB adults 16+. 24 March – 3 April 2017

Page 6: Ipsos MORI Halifax Housing Market Confidence …...Source: Halifax/Ipsos MORI Housing Market Confidence Tracker (+42) Base: 1958 GB adults 16+. 24 March –3 April 2017 4 HPO and EOI

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‘Lower’ trendsDo you think the average property price in the UK will be higher or lower in 12 months time or will it be

the same? ( HPO)> 15% lower 10 - 15% lower 5 - 10% lower < 5% lower The same

23

4

7

1

2

Source: Halifax/Ipsos MORI Housing Market Confidence TrackerBase: 1958 GB adults 16+. 24 March – 3 April 2017

Page 7: Ipsos MORI Halifax Housing Market Confidence …...Source: Halifax/Ipsos MORI Housing Market Confidence Tracker (+42) Base: 1958 GB adults 16+. 24 March –3 April 2017 4 HPO and EOI

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Buying and selling sentiment

(±)

net good time buy

(±)

net good time sell

Thinking about the next 12 months, do you think it would be a good time or a bad time for people

in general to buy/sell a property?

+17

+14

Source: Halifax/Ipsos MORI Housing Market Confidence TrackerBase: 1958 GB adults 16+. 24 March – 3 April 2017

Page 8: Ipsos MORI Halifax Housing Market Confidence …...Source: Halifax/Ipsos MORI Housing Market Confidence Tracker (+42) Base: 1958 GB adults 16+. 24 March –3 April 2017 4 HPO and EOI

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HPO and selling sentiment

HPO Selling sentiment

Do you think the average property price in the UK will be higher or lower in 12 months or will it be the same?

Thinking about the next 12 months do you think it would be a good time or a bad time for people in general to

sell a property?

Selling sentiment –

% agree good time to

sell

HPO – + balance of

% higher minus %

lower

+44

52

Source: Halifax/Ipsos MORI Housing Market Confidence TrackerBase: 1958 GB adults 16+. 24 March – 3 April 2017

Page 9: Ipsos MORI Halifax Housing Market Confidence …...Source: Halifax/Ipsos MORI Housing Market Confidence Tracker (+42) Base: 1958 GB adults 16+. 24 March –3 April 2017 4 HPO and EOI

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Buying/selling sentiment combinedThinking about the next 12 months, do you think it would be a good time or a bad time for people

in general to buy/sell a property?

Good time buy/bad time sell

Bad time buy/good time sell

+5 -4 - -

Good time buy/good time sell

Bad time buy/bad time sell

+ change

vs Oct’16

13%13%

38%

21%

Source: Halifax/Ipsos MORI Housing Market Confidence TrackerBase: 1958 GB adults 16+. 24 March – 3 April 2017

Page 10: Ipsos MORI Halifax Housing Market Confidence …...Source: Halifax/Ipsos MORI Housing Market Confidence Tracker (+42) Base: 1958 GB adults 16+. 24 March –3 April 2017 4 HPO and EOI

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Buying sentiment – key groupsThinking about the next 12 months, do you think it would be a good time

or a bad time for people in general to buy a property?

+24

+6

+29

x%

+43

27

+23

+ net good time to buy

+18+13

+31

+19

+4 +4

+12

+15

+22

+24

+19

Men Women Owner Mortgage Renter

-9

16-24 25-34 35-44 45-54 55-64 65+

Source: Halifax/Ipsos MORI Housing Market Confidence TrackerBase: 1958 GB adults 16+. 24 March – 3 April 2017

Page 11: Ipsos MORI Halifax Housing Market Confidence …...Source: Halifax/Ipsos MORI Housing Market Confidence Tracker (+42) Base: 1958 GB adults 16+. 24 March –3 April 2017 4 HPO and EOI

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Selling sentiment – key groupsThinking about the next 12 months, do you think it would be a good time

or a bad time for people in general to sell a property?

16-24 25-34 35-44 45-54 55-64 65+

x%

+ net good time to sell

+22

+16

+21

+29

+4 +4

+12

+25

+22+24

+19

Men Women OwnerMortgage Renter

+8

+25

+25

x%

+10

27

+11

+12

Source: Halifax/Ipsos MORI Housing Market Confidence TrackerBase: 1958 GB adults 16+. 24 March – 3 April 2017

Page 12: Ipsos MORI Halifax Housing Market Confidence …...Source: Halifax/Ipsos MORI Housing Market Confidence Tracker (+42) Base: 1958 GB adults 16+. 24 March –3 April 2017 4 HPO and EOI

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Barriers to buying

65

41

36

30

16

14

13

10

9

6

2

1

Being able to raise enough deposit

Job security

Rising property prices

Household finances

The general availability of mortgages

Fees related to buying a house

Concern about rises in interest rates

Shortage of property for sale

Shortage of the right type of property

The level of stamp duty/taxation

Falling property prices

Don't know-1

Now thinking about the current situation, which 2 or 3 of these, if any, do you think are the main barriers

to people in general being able to buy a property?

+3

-7

-1

+1

+4

+1

+1

+8

Change +vs Oct’16%

-

-

-

Source: Halifax/Ipsos MORI Housing Market Confidence TrackerBase: 1958 GB adults 16+. 24 March – 3 April 2017

Page 13: Ipsos MORI Halifax Housing Market Confidence …...Source: Halifax/Ipsos MORI Housing Market Confidence Tracker (+42) Base: 1958 GB adults 16+. 24 March –3 April 2017 4 HPO and EOI

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Barriers to buying - trend dataNow thinking about the current situation, which 2 or 3 of these, if any, do you think are the main barriers

to people in general being able to buy a property?% job security % finances % rises in interest rates % rising property prices

% raise enough deposit % mortages % shortage want to live % shortage want to buy

% falling property prices % fees and costs % stamp duty/taxation 65

41

36

30

16

14, 13

6

2

10, 9

Source: Halifax/Ipsos MORI Housing Market Confidence TrackerBase: 1958 GB adults 16+. 24 March – 3 April 2017

Page 14: Ipsos MORI Halifax Housing Market Confidence …...Source: Halifax/Ipsos MORI Housing Market Confidence Tracker (+42) Base: 1958 GB adults 16+. 24 March –3 April 2017 4 HPO and EOI

14Document Name Here | Month 2015 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)

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