Ipsos media ct introductie
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Transcript of Ipsos media ct introductie
© Ipsos | Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly ConfidentialIf you are interested in learning more, please contact: Firstname Lastname t: 020 8888 8888 e: [email protected] www.ipsos-mori.com/mediact
Welkom bij MediaCT…Introductie
© Ipsos | Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly ConfidentialIf you are interested in learning more, please contact: Firstname Lastname t: 020 8888 8888 e: [email protected] www.ipsos-mori.com/mediact
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Elke dag komt er nieuwe media en nieuwe content, opvallen is moeilijk…
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Er zijn weinig barrières om te switchen van media…
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Mediagebruik leidt niet automatisch tot inkomsten, we moeten nieuwe business modellen verkennen
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Een nieuw model, gericht op media content merken
Mediaconsumptiegedrag moet op een andere manier gemeten worden
Hiervoor is een team specialisten met speciale metrics op maat nodig
Publiek trekken, bouwen aan emotionele binding en monetisation van media
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Attitude: 3 metrics om de decision journey te bepalen
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Succesvolle strategieën creëren….
Pick Me!Om stand-out en appeal te bouwen
Love Me! Om engagement te bouwen
Share Me!Om succesvolle monetisation strategieën te bouwen
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Gedrag: Consumentengedrag en media keuzes observeren
Feitelijk gedrag vastleggen voor alle devices en platforms van radio en televisie
Werkelijk mobiel en online gedrag bepalen en kunnen linken met attitudes
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Onze Client Solutions
Bereik en profiel van publiek binnen
en tussen media platforms
Het landschap van mediamerken
en platforms begrijpen.
Inspelen op merkkracht,
monetisation en motivaties
Evaluatie nieuwe media concepten, producten en kansen
Testen aantrekkelijkheid, relevantie en impact van content
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Audience measurement
Grote bereiksonderzoeken die de ‘currency’ vormen voor de industry in 70 landen
Affluent audience measurement: EMS, gemanaged vanuit Nederland, uitgevoerd in 39 landen in Europa, Afrika, Midden-Oosten en Latijns-Amerika, met 35.0000 interviews in 2013
Ontwikkeling nieuwe methoden, zoals MediaCell om werkelijk gedrag te meten voor tv en radio, op elk device/platform
Brand Centric Reach, om recht te doen aan het totale bereik van alle platforms waarover media owners beschikken
Custom audience studies
Media planning software
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Bepalen merkkracht correlerend met marktgedrag voor het mediamerk als geheel en alle onderliggende platforms
Speciale metrics om monetisation van mediamerken te exploreren
Bewezen model om mediamerken aan segmenten, motivaties en positionering te linken
Maximaliseren potentieel voor het mediamerk en de platforms, inspelen op monetisation en motivaties
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Testen aantrekkelijkheid, relevantie en impact van content
Early stage content testing om potentieel van ideeën en formats te maximaliseren
Optimalisatie content met speciale software en benchmarks
Media metrics om performance en potentieel van content te meten tegenover concurrentie
Cross-channel optimalisatie
MediaFit – optimalisatie content over kanalen om aan key criteria te voldoen
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Evaluatie media concepten, producten en kansen
Concept screening en testing
Lancering nieuwe content en diensten
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Bedankt!Meer weten?
Nathalie SodeikeDirector Ipsos MediaCT020 60 70 [email protected]
Stephan van VelthovenInsights Director Ipsos MediaCT020 60 70 [email protected]
