4me introductie
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4ME UPDATE 10-09-2013
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Challenge …
There are over 1 billion people struggling to make a living making beautiful products who have no direct access to international buyer markets.
x x x
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What we believe …
Fighting poverty and creating sustainable growth can only come from empowering people to provide in their own livelihood.
We will leverage existing technologies and infrastructures in an innovative way to make this happen.
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What we will do …
1) create A global community and marketplace with a unique social shopping experience
2) enable Enable artisans to create online stores by the use of a simple mobile phone and sell directly to consumers worldwide
3) activate Build a network of local scouts to find artisans and support in payments and quality of products
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ü Get direct access to a global market ü Be able to sell more ü Receive a higher % of selling price ü Be less dependant on
seasonal fluctuations
ü Increase revenue from sales from less than 2% to over 70%!
The impact we seek …
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Our business model …
We believe that fighting poverty and creating sustainable growth can only come from empowering people to provide in their own livelihood.
Commercially. 1) We will charge a fee on all transactions
2) Scouts will receive a fee of the item price
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Core team & partners Team Role Background
Gijsbert van der Sleen Entrepreneur E-commerce & cross-channel sales
Walter aan de Wiel Business partner Business development
Vibeke Helder, Sander Abbes, Ilse Spruit Marketing & communications Marketing & community building, online marketing & social media
Judith Evers (India), Mara Martinez (Mexico), Sophie Muuse
Local activation Seller community building
Partners Role Background
ISM eCompany E-Commerce platform development
Expert builder of e-commerce platforms like Kruitvat, PostNL, Triumph and FairTrade
Butterfly Works Branding, product design, local activation A.o. developed ‘Return to Sender’ concept
Aid to Artisans Local activation, ambassador network
Aid to Artisans has spent 33 years creating economic opportunities for well over 100,000 artisans in more than 110 countries where their livelihoods, communities and craft traditions are at risk.
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CHALLENGES & OUR SOLUTIONS
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Challenges …
activation marketplace payments shipping
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How2 activate sellers:? We will use local scouts in selected countries to find artisans, support in payments and maintain quality …
activation
scout
scout
scout
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+
How2 enable access? We will offer artisan sellers easy access, using a simple mobile phone or through scouts …
activation
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How2 activate buyers? We will create an unique social shopping experience, using the latest E-Commerce best practices …
ü Unique & hand-made ü Produced locally and small
scale
ü Sustainable in use and materials
ü Socially responsible
marketplace
Focus on: ü Jewellery ü Fashion accessories ü Home décor ü Gadgets
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How2 deliver the money? We will leverage existing building blocks & use network of scouts …
payments
+ scout
scout
scout
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How2 deliver the products? Artisan sellers will send directly to buyers, using available postal services …
shipiping
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WHERE ARE WE NOW: OUR PILOT APPROACH
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Where are we now …
now
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Talked to over
50 specialists Expert sessions to validate assumptions
Won Pitch & Match event
Where have we been …
Involved online
community Involved 4 potential partners
Idea in October 2012
10 Artisans online 53 Products uploaded 7 Products SOLD
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Pilot to test assumptions and scalability of marketplace & activation …
+
+ + With: • Enviu • Butterfly Works • ATA • …
With: • ISM • …
E-Commerce marketplace
Country activation
activation
marketplace
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Pilot in three countries to test our activation approach …
30 potential
ambassadors / sellers 200 products added
300 potential buyers in community
Morocco
Mexico India