iPad PublishingShould you have a Native App or a Web App?

Should you have a Native App or a Web App?

Once you have decided to take your e-publication to the next

level of tablets and smartphones, the most important question that

arises is:

Opting between a native app and a web app isn’t a technical

decision; it’s a strategic one.

Based on various factors, you need to analyze both options and

evaluate which approach produces greater value for your business.

A rich user interface, or a platform independent application with

much wider user access?

Choosing how to create and promote your app is all up to you!

A high-end e-Publishing provider should be able to provide

you suitable solutions for both iPad Native Apps and Web Apps.

In this whitepaper you will get to know both Apps better, their

features, benefits and the differences between them.

But before that, there are some things that you should know

about iPad Publishing:

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11,136,000 units sold*1 tablet = 1 million units sold

or64 %marketshare

BILLION$25

2015

BILLION$6.8

2010

65% OFFORTUNE500COMPANIES

Companies large and small are also developing their ownmobile apps to target new costumers or engage existing ones.

iPad IS BEING DEPLOYEDOR USED AT

Businesses that chose to incorporate mobile apps into their operationsaim to accomplish several goals. A recent survey revealed three mainmetrics business decision makers would use to determine if mobile appsare succesful in the workplace.

42 %INCREASEDPRODUCTIVITY

37 %INCREASEDREVENUE

39 %REDUCEDPAPERWORK

WHY BUSINESSES USE APPS

What is an iPad Native App

For those new to this area, iPad native applications are what you

download from the App Store, directly on your iPad.

For most people, native application appears to be a natural choice

as these applications are trendy and provide rich

user-experience.

No more PDFs or static publishing; your users will be able to

interact with your app using all types of touch gestures.

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iPad Native AppExample

What is HTML5 and the HTML5 Web Apps

HTML5, is a brand new web technology that raises a revolution

lead by Apple in web application development.

It contains canvas element for images and animation drawings,

support video and audio embedding, and includes storage

database for offline web applications.

Most important of all, you don’t need a plugin to get all these

features, your latest browser supports that.

Web applications, as the name suggests, are accessed through

your web browser have been around for years.

They’re not as trendy, but are easier to develop and maintain,

and can be used across multiple devices and platforms.

HTML5 iPad Web App Example

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Pros of having a Native app

a) Peformance - Native apps use more of the device resources and

capabilities and therefore are faster than web apps.

b) Promotion through app stores – your app will easily reach more

audience

c) You will have your own exclusive app – which your audience

can download and have directly on their iPad anytime

d) Complete control over your content

e) You are able to easily sell your content – all that you have to do

is set the price (you can also offer it for free)

f) Reach up to 50+ million iPads worldwide

g) Presence in Apple Newsstand

h) Push messaging – which will update

your customers and readers about the new

updates or app releases coming from you.

Pros of having an HTML5 Web App for the iPad

a) Distribute via your own channel – your app is no longer limited

to iTunes for distribution – you can distribute it via your own

website too.

b) Viewable via multiple devices – cross platform reach

c) With the web being an open platform there is no more vaiting

for the App Store`s approval

d) Quicker development as the fundamental code stays the same

across all devices.

e) Search engine discoverable

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The best way of thinking about an app for your

e-publication, weather it is an native app or a web app is as a valu-

able digital property, which deserve careful planning and

investment.

You will also have to think about which is the best way for you to

promote your app and also don`t forget about the social media –

it can help you a lot in matters of advertising and promoting

your app and your business.

Here are some useful resources where you can read more

about iPad apps:

5 reasons why your e-publication has to be supported by

iPad Apps

Social media and your e-publication – learn how to adapt

social media to your e-publication and iPad apps

Easy-to-create interactive objects for iPad

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If you have any questions about iPad Publishing, please don’t

hesitate to contact us and get your questions answered.

Our Experts-Team can advise you in questions like:

Which is the best way to go for my e-publication – an iPad

Native App or a Web App?

Paid App or Free App

Specific Design and features for a successful iPad App

How can I better promote my App?

Get a free advice from one of our e-publishing experts today!

We are here to answer your questions.

www.actionpaper.net

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