IP Outer Borders Team

March 2016, Frankfurt

IP Outer Borders Team

Lisa Pearson, Chair Kate Swaine, Vice Chair

Rob Deans Dydra Donath Cecilia Emanuelson David Fyfield Nicoletta Galizia Marion Heathcote Eñiko Karsay

Laetitia Lagarde Mary Jane Lemenchick Nikos Prentoulis Thomas Raab Janet Satterthwaite Stella Syrianos Kalina Tchakarova

IP Outer Borders Team

Mission Statement Change frequently alters how we perceive, use and protect trademarks, and even what qualifies as a trademark. This team evaluates social and cultural trends and emerging issues affecting registered signs, brands and related intellectual property rights ─ mindful that we can often add insight when we explore the intersection between trademark law and other fields and disciplines.

IP Outer Borders Team

Current Topics of Focus 1. The Evolving Relationship Between Consumers and Brands

2. Indigenous Symbols, Knowledge, and Folklore

3. Immoral and Scandalous Marks

IP Outer Borders Team

1.The Evolving Dynamic Between Consumers and Brands • Introduction to the Evolving Relationship Between Consumers and Brands, by Lisa

Pearson • Speaking Freely: When Brands Meet Art, Public Policy and Genericide, by Stella

Syrianos, Laetitia Lagarde and Nikos Prentoulis

Crowdsourcing Trademarks, by Dydra Donath, Laetitia Lagarde, Lisa Pearson, Kate Swaine, Stella Syrianos and Kalina Tchakarova

Local v. Global – A Growing Trend and the Legal Implications, by Kate Swaine, Mary Jane Lemenchick, Laetitia Lagarde and Thomas Raab

Bespoke Trademarks, by Nicoletta Galizia

Upcycling – The Repurposing of Branded Products, by Todd Bontemps

IP Outer Borders Team

Speaking Freely: When Brands Meet Art, Public Policy and Generecide, by Stella Syrianos Laetitia Lagarde

and Nikos Prentoulis

IP Outer Borders Team

Crowdsourcing Trademarks, by Dydra Donath, Laetitia Lagarde, Lisa Pearson, Kate Swaine, Stella Syrianos

and Kalina Tchakarova

IP Outer Borders Team

Local v. Global – A Growing Trend and the Legal Implications, by Kate Swaine, Mary Jane Lemenchick, Laetitia Lagarde and Thomas Raab

IP Outer Borders Team

Bespoke Trademarks, by Nicoletta Galizia

IP Outer Borders Team

Upcycling – The Repurposing of Branded Products by Todd Bontemps

IP Outer Borders Team

2. Indigenous Rights: Annual Meeting Session

IP Outer Borders Team

3. Scandalous and Immortal Marks

IP Outer Borders Team

HouseMARQUES Articles on Emerging Issues As part of its efforts to inform the MARQUES members of new emerging issues and trends, the IP Outer Borders Team continues to publish articles in HouseMarques:

• TTAB Rulings May Be Binding on Federal Courts – US Supreme Court, Janet Satterthwaite (May 2015) REDSKINS and THE SLANTS Not Registerable

Because Disparaging, Janet Satterthwaite (August 2015)

IP Outer Borders Team

HouseMarques Column: Field Notes from the Outer Borders

The IP Outer Borders Team collects and reports on unusual trade marks from around the globe. • Gestures as Trademarks, Sasha Mandakovic Falconi

(February 2015) • An Optical Illusion Mark Creates Waves,

Stella Syrianos and Lisa Pearson (April 2015)

A Sound Mark For Eating with Your Mouth Full: Winglish, David Fyfield (February 2016)

A Field Note on a Field, Janet Satterthwaite (March 2016)

IP Outer Borders Team

We welcome your dispatches from the field.

IP Outer Borders Team

Thank You.