[IoTs & Wearables] Future proof your business for the Wearables & Internet of Things Revolution
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Transcript of [IoTs & Wearables] Future proof your business for the Wearables & Internet of Things Revolution
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Mariano VassalloTechnical Director
Wearable & Internet of Things Studio@marianov
Santiago PiacenzaProduct Director
Wearable & Internet of Things Studio@san_piacenza
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Time MagazineSep 2014 IssueWe are now one step closer to be “never offline”
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Unzipping the PotentialWearables & Internet of things
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We are only beginning to tap into the vast potential of Wearables and IoT.The pure applications are limitless, but finding the right opportunities is no easy task.
AT THE FOREFRONT
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Internet of things WearableBig data
Open source hardware
MobileUser
experience
Innovation
Engineering
Infrastructure
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WEARABLES
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INTERNET OF THINGS
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Embedded Computing
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Wearable > Big Data < Internet of Things
Data Integration
Data Architecture
Data Viz & Discovery
THINGS WITH NETWORKED SENSORS
DATA STORES
ANALYTIC ENGINES
At rest Active
Data
Models/analyses
Text
Videos Images
Human/ machine learning
Services/ cloud
Feedback and controlCommands and requests
Models /analyses
Iterate
Report statesInternal states/ external status
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■ Prospect profiling■ Customer targeting■ Selective marketing■ Attrition identification■ Career path■ Employee productivity tools
■ Fraud detection■ Anti money laundry■ Credit scoring
Monetizing the data
■ Targeted digital marketing■ Client profiling■ Identify new business
opportunities.■ Contextualization and
content personalization■ Brand positioning
Revenue generation Cost savings/ optimization Compliance & regulatory alignment
■ Digital marketing■ Client profiling■ Identify new business
opportunities
Risk reduction
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Bluetooth Low Energy (BLE) beacons are small enough to be located anywhere.
The server uses these micro-location trigger IDs to tell either the mobile device or another system to perform a contextual action designed by the business owner.
iBeacons
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iBeacons - Intelligent Store Lighting
1 User chooses color preference and shopping list
2 Intelligent lighting + Beacons identify the user and turn on a spot light with the user preferred color in the shelf containing the product of choice
3 Beacons guide user inside the store
4 Preferred products are spotted by intelligent lighting on user proximity
12
3
4
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● Provide personalized attention on arrival
● Proximity marketing and promotions
● Area related content
● Extend play experience to mobile devices
● Reporting on occupancy and usage monitoring
iBeacons - Experience on Casino Floor
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Fraud prevention
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La sesión con el asesor comienza en
15 min.
Escritorio 4
Ver mapa
Personalization
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Resource usage dashboard
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Light LocationTemp
Measuring light, motion, temperature and more
Motion
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The sensors are limitless
Jpeg camera
Fingerprint sensor
Microphone Temperature sensor
Contact sensors
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Our Example
We wanted to look at exposure to motion, and see if we could start tracking the data
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The market for Internet of Things
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1. Get your hardware 2. Get a Google Analytics account
3. Implement some code
Our Example
How do you set it up?
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Build a tool to detect motion
Cat5 or Wifi
Raspberry Pi Flash Card
Motion Sensor
3 Jumper wires
Breadboard
Cobbler
Our Example
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Register a Universal Analytics account
■ Get into Google Analytics
■ Create an account and select a property that you want to manage
■ You’ll get a key that you’ll need to use for the future
■ You need some python code (we copied from a blog)
■ You need the universal key from Google
■ Write the code to Raspberry Pi
Our Example
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REAL TIME REAL LIFE ANALYTICS
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CONNECTED < SMART
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QUESTIONS?
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THANK YOU