IoT in Martial Arts - a Nuwe Concept
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Transcript of IoT in Martial Arts - a Nuwe Concept
How a Health platform and IoT can make a Martial art channel more engaging using “Athletes benchmarking” as an innovative
experience to inspire consumers to become like them.
Martial Arts NU002 Private & Confidential © Nu Wellness Ltd 2015
Martial Arts NU002 Private & Confidential © Nu Wellness Ltd 2015
context traditional betting
benchmarking (athlete to athlete, consumer to athlete)
in-play betting
Fight Ready Fight Night Fight Event
Martial Arts NU002 Private & Confidential © Nu Wellness Ltd 2015
“Life context” tracking solutions
Martial Arts NU002 Private & Confidential © Nu Wellness Ltd 2015
Engagement Stage 01
Fight Ready
Martial Arts NU002 Private & Confidential © Nu Wellness Ltd 2015
NutritionWe have solutions to track everyday food consumption benchmarked against individual goals. Everything you give your body can be measured in terms of results and increased performances.
Today’s IoT sensors allow us to track any body movement and performance. We can benchmark data against targets to verify that the athletes is working towards his best capabilities.
This is what makes the difference in life and technology is capable today to match mental state to actual performance data and understand what makes us stronger and what makes us weaker.
Training Mental State
Fight Ready
Mental State
Pulse / Heart Rate
Nutritional data
BMI & Weight
Force of punch
TemperatureExercise data
Fat & Muscle %
Height
Reach
Tracking the data
Martial Arts NU002 Private & Confidential © Nu Wellness Ltd 2015
Sweat / Hydration
Martial Arts NU002 Private & Confidential © Nu Wellness Ltd 2015
Engagement Stage 02
Fight Night
Martial Arts NU002 Private & Confidential © Nu Wellness Ltd 2015
Engagement Stage 02
Fight Night
Martial Arts NU002 Private & Confidential © Nu Wellness Ltd 2015
Fight Night
Head-to-headImagine if you could benchmark fighters not only on their knock outs but also on their health: understand who has been more disciplined in training, who has the best biometric data, who is punching quicker and harder, who is lasting longer in matches, who is in a stronger mental state…and many more. Bets could be made on their data and services for consumers could be created to allow anyone to become a cage master. This is just the beginning of the Super- Athletes era.
Martial Arts NU002 Private & Confidential © Nu Wellness Ltd 2015
FIGHTER 1MENTAL HEALTH 3734
2374752478976916mph15mph81.0281.0
TRAINING SCORENUTRITIONAL SCOREMAX FORCE PUNCH
vs FIGHTER 2
MAX PUNCH SPEED
RECORD REACH35-11-05-2-0 RECORD3734 BMI60%
9693
34 MUSCLE %
NUSCORE
Martial Arts NU002 Private & Confidential © Nu Wellness Ltd 2015
Engagement Stage 03
Fight Event
Martial Arts NU002 Private & Confidential © Nu Wellness Ltd 2015
Martial Arts NU002 Private & Confidential © Nu Wellness Ltd 2015
Fight Event: LIVE
The SmashImagine if you could leverage IoT technology live during a fight and transform the screen into a video game. Imagine if you could understand how much more energy a fighter has to get on his match, how much harder or slower he is in punching after being hit by the other, how much his mental state is effecting his performances. We believe the whole experience could be so much better that even our mums would like it.
15 MPH
789 LBS OF FORCE
1490ML HYDRATION
38 CELSIUS
179 RPM
Martial Arts NU002 Private & Confidential © Nu Wellness Ltd 2015
9673
Martial Arts NU002 Private & Confidential © Nu Wellness Ltd 2015
Engagement Stage 04
Get Fit to Fight MMA Products
Martial Arts NU002 Private & Confidential © Nu Wellness Ltd 2015
Post Event
Get Fit to Fight with MMA productsThe real fun starts when you can actively engage people with this, develop an app to make them train and think like a fighter, buy what a fighter wears, eat what a fighter eats, train like a fighter trains and ultimately, with a bit of virtual reality, fight a fighter in your sitting room. All of this is not the future but just the present with the addition of smart technology.
Martial Arts NU002 Private & Confidential © Nu Wellness Ltd 2015
ARE YOUFIT TO
FIGHT?
Train & think like a fighter.
Improve your performance with MMA products.
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Martial Arts NU002 Private & Confidential © Nu Wellness Ltd 2015