VisionMobile Ltd.

90 Long Acre, Covent Garden,

London WC2E 9RZ

+44 845 003 8742

www.visionmobile.com/blog

Follow us on twitter: @visionmobile

ABOUT VISIONMOBILEVisionMobile is the leading analyst company in the developer economy, tracking mobile & IoT developer trends via the largest, most comprehensive developer surveys worldwide.

Reaching out to 30,000 software developers incl. app (ie mobile) developers in over 150 countries, VisionMobile touches upon a wide range of sectors from Mobile and IoT to AV/VR and Machine Learning.

We help the world understand developers and developers understand the world.

TABLE OF CONTENTS

1. Introduction to e�ective developer marketing

• The case for proper developer marketing tools

• What is an IoT developer?

• State-of-the-art segmentation: the JTBD approach

• Other potential segmentation variables for IoT developers

2. The 8 segments of IoT developers

• Segmenting the IoT developer population

• Relation of motivational segments to other key segmentation variables

3. Fine-tuning your developer marketing

• Using segmentation to optimize your value proposition

• Outreach: messaging for maximum resonance

• Acquiring developers from other areas

4. Trends in IoT developer motivations

• The professionalization of IoT is a slow process

• Predicting attitude shifts

ABOUT THIS REPORT

METHODOLOGY

Billions of dollars are spent to engage developers in platforms, tools and services. As the Internet of Things brings computing to every object, from the most mundane to the most sophisticated, a new wave of developer tools is arriving. Developers are such an important audience, so it’s only right that managers of developer products and services should have proper developer marketing tools.

This report o�ers one such marketing tool:A proven, state-of-the-art segmentation model for IoT developers

The key question asked is:

- How can you fine-tune your developer product to e�ectively target IoT developers?- How can you best adjust your messaging to address the needs of the developers you are most interested in?

The report becomes an essential marketing tool in the hands of product managers. It goes beyond segmentation and taking a deep-dive into how the segmentation model can help product managers to:

This report is based on a large-scale online developer survey designed, produced and carried out

by VisionMobile over a period of six weeks between October and November 2015. Developer

Economics 10th edition reached an impressive 21,000+ respondents from 150 countries around

the world. As such, it is the most global research on mobile, desktop, IoT and cloud developers

combined ever conducted.

Respondents were asked to self-identify as mobile, desktop, IoT or cloud developers, or a

combination of those. Over 12,000 developers indicated involvement the Internet of Things, out

of which 4,400 were asked detailed questions on their role as IoT developers. 3,700 of them

answered specific questions about open source usage. This group is the basis of our analysis

throughout this report. We consider everyone who is involved in the production cycle of an IoT

project to be an IoT developer, whether or not they are writing code. Our data were thoroughly

checked and cleansed for response inconsistencies. Based on vigorous statistical methods we also

weighted the responses to correct for bias related to region, segment and type of IoT project.

• Optimize the value proposition of their developer product

• Create messaging and outreach that resonates with developers

• Find or create the type of developer they need, migrating them from adjacent areas

of development.

Want to know more?

http://vmob.me/IoTSegmentsBuy

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