iOs7 The Emotions Behing the Operating System
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iOS7's Social Media Sentiment Analysis usign Google Trends, Condor, Sentiment Viz and Topsy
Transcript of iOs7 The Emotions Behing the Operating System
Background
• Apple launched iOS 7 the latest operation system for the company’s mobile devices. September 18, 2013
• “Is the biggest change to iOS since the introduction of the iPhone” Tim Cook –Apple’s CEO
• New aesthetic style and functionalities. i.e. new minimalistic style and iTunes radio
• Huge buzz around iOS7 even before official release
• Historical interest on Apple’s releases.
• Public scrutiny since Steve Job’s dead in 2011
• Uncertainty on Apple’s ability to keep on innovation path
• Software and Hardware competitors gaining market share. (Android 81.0% iOS 12.9%, Windows Phone 3.6%, BlackBerry 1.7%)
Purpose of Study
• Understand the state of public opinion and emotions regarding iOS 7 through Social Network Analysis
• Determine the different voices on the iOS 7 online discussions
• Correlate emotional results with Apple brand
Research
• General Google Search
• Google Trends Search
• Condor Blog and Web Search
Phase 1
17,400,000
Google Search & Trends
Search hits
17,400,000
Release date
Work around!
Google Search & Trends
Condor Blog Collector
Condor
Condor Blog Collector
Condor Web Search
Condor Web Search
Blog + Web Search
• Twitter: Sentiment Viz and Topsy
• Reviews Collecting (2 sources)
• Reviews’ Sentiment Analysis
Phase 2
Twitter: Sentiment Viz
Twitter: Sentiment Viz
Twitter: Sentiment Viz
Topsy: General
Twitter activity
With iOS7 I’m able to spend more time on my phone that ever before
Topsy: General
With iOS7 I’m able to spend more time on my phone that ever before
Topsy: General
I didn’t update to iOS7 yet… #rebel
With iOS7 I’m able to spend more time on my phone that ever before
Topsy: General
I didn’t update to iOS7 yet… #rebel
Tweeting World Map
Twitter: Topsy Sentiment Analysis
1,015, 704 1,073,799
Twitter: Topsy Sentiment Analysis
This iOS7 got my iPhone lookiing like windows PC. Da f**k?
Twitter: Topsy Sentiment Analysis
1,015, 704 1,073,799
Just found out the new settings on iOS7 that lets you control you phone with voice and head tilts. I turned it on!
Twitter: Topsy topic
Relevant Twitts
Relevant Twitts
Relevant Twitts
New app versions
I <3 iOS7
Blocking number
Draining Battery
Short cuts and tricks
Tech Radar Reviews
Tech Radar Reviews
Cnet Reviews
Cnet Reviews
Findings
Findings from Step 1
Publicationstheverge.commashable.comslate.comforbes.comlifehacker.combuzzfeed.com
Technologytechcrunch.comthenextweb.comgigaom.comreviews.cnet.comtechmeme.comIdownloadblog.comreadwrite.comarstechnica.comzdnet.comengadget.comhowto.cnet.comnshipster.com
Apple Exclusive9to5mac.comiphonehacks.comimore.commacstories.netmacrumors.commacworld.com
Newshuffingtonpost.comBlogherald.comcnn.comtechland.time.commoney.cnn.comusatoday.comnydailynews.comarticles.latimes.comabcnews.go.comhealthland.time.comfoxnews.comnews.yahoo.comwired.comnbcnews.com
Miscellaneous
Digitaltrends.comWikipedia.comPlus.googlechrome.google.comreddit.com
Individualsmattgenmmell.com
Consultingwww.nngroup.com
For Google Search the topic is “hot” during release time and then cools down after couple of days.
Initial Actors from Condor searches
Findings from Step 1
Publicationstheverge.commashable.comslate.comforbes.comlifehacker.combuzzfeed.com
Technologytechcrunch.comthenextweb.comgigaom.comreviews.cnet.comtechmeme.comIdownloadblog.comreadwrite.comarstechnica.comzdnet.comengadget.comhowto.cnet.comnshipster.com
Apple Exclusive9to5mac.comiphonehacks.comimore.commacstories.netmacrumors.commacworld.com
Newshuffingtonpost.comBlogherald.comcnn.comtechland.time.commoney.cnn.comusatoday.comnydailynews.comarticles.latimes.comabcnews.go.comhealthland.time.comfoxnews.comnews.yahoo.comwired.comnbcnews.com
Miscellaneous
Digitaltrends.comWikipedia.comPlus.googlechrome.google.comreddit.com
Individualsmattgenmmell.com
Consultingwww.nngroup.com
For Google Search the topic is “hot” during release time and then cools down after couple of days.
Initial Actors from Condor searches
Findings from Step 2
Sentiment Value decreased with time
Privacy concerns #ownyourdata #privacy
Siri
iPhone5
Appearance
Apple
Upgrading
Battery Life
Steve Jobs
Productive M
arket
Control Center
Mercedes Benz
Findings from Step 2
BUT
74.8%
http://www.fiksu.com/iOS-7-iPhone-5s-5c-Usage-Tracker
How much do these emotions affect consumer’s
behavior towards a well respected brand?
How much do these emotions affect consumer’s
behavior towards a well respected brand?
We’ll see
Thanks!
Photo Credits
Slide 1: http://willviennet.deviantart.com/art/iOS-7-customizable-PSD-377393935çSlide 2: http://www.allaboutsymbian.com/flow/item/17708_iOS_7_looks_to_catch_up_to_Sym.phpSlide 5: http://trangcongnghe.com/tin-tuc-cong-nghe/tin-quoc-te/780-apple-gioi-thieu-ios-7-thay-doi-lon-nhat-apple-tung-lam-voi-ios.htmlSlide 6: http://ios.wonderhowto.com/how-to/prevent-overheating-ios-7-for-much-cooler-iphone-0147521/
