Investment Briefing April 26, 2010 InoTek: Executive Leadership Team.
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Investment Briefing April 26, 2010 InoTek: Executive Leadership Team Inotek Power Sleeve
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Transcript of Investment Briefing April 26, 2010 InoTek: Executive Leadership Team.
Investment BriefingApril 26, 2010
InoTek: Executive Leadership Team
Inotek Power Sleeve
2
Briefing Agenda
Mission Statement
Company Overview
Organizational Structure and Operations
Product Overview
Marketing Strategy
Production Logistics
Financial and Investment
Questions
Summary
3
Mission Statement
To be the pre-eminent provider of powersleeve technology in combination with functional and stylish laptop sleeves, which
ensures increased convenience and productivity for consumers in the global
computing environment.
4
Company Overview
5
Company Overview
InoTek – Innovative Technology
“Eco-Friendly Technology Uniting Global Markets”
Established June, 2009
Located in Wilmington, DE, USA
25 employees; ~ 50+ by 2014
6
Leadership Organization Structure
Chief Executive Officer
Ali Abdulhussain
Chief Marketing Officer
Michelle Tucker
Chief Financial Officer
Chris Farmer
Chief Operations Officer
Michael Kinsella
Chief Technology Officer
Kais Arbi
Director Marketing
Megan Wine
Manager Marketing
Jae Won Kim
Director Technology
Timothy Thornton
Director Operations
Maryam Kamal
Manager Operations
Samra Siddiqui
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Product Overview
8
Product Offering and Tech Demo
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Product Offering and Tech Demo
10
Marketing Strategy
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Marketing Strategy
“Dynamic Series”
$150 USD €74.29 Euro
Targeting U.S. and E.U. markets
Ideal for students on the go
On campus advertising
Message boards
Bookstore ads and promotions
Technology store
Online and Social Networking sites
“Executive Series”
$300 USD €222.87 Euro
Targeting U.S. and E.U. markets
High-end materials with style for executives
Online and Social Networking sites
SkyMall magazine
Airports
Tech journals & magazines
Long-term…Partnerships with computer manufacturers and software companies
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Advertising Strategy: Technology
Launch Corporate Web Site Q3 2010
Setup accounts on social networks
Build “friend” networks via Facebook
Launch series of product demos on YouTube
Develop following on Twitter via YouTube videos and Facebook “friends”
13
Competition Analysis
Product Markets Prices Limitations
Powermat US, Canada, Mexico, UK, Italy, Australia
$59.99 – $99.99
Only small devices Can’t be used on-the-go
WildCharge Pad US, Canada, Mexico, UK, Italy Australia
$49.99 - $79.99
Only small devices Can’t be used on-the-go
Duracell MyGrid Most habitable continents
$79.99 - $109.99
Only small devices Can’t be used on-the-go
Voltaic Solar Bag US, China, Argentina, Australia, Europe, Canada, Israel, New Zealand, Taiwan, UAE
$200 - $500 Bulky Requires sunlight
InoTek Products are Laptop Compatible, Portable, and Slim
14
SWOT Analysis
POSITIVE NEGATIVE
INTERNAL
STRENGTHS
Introduction of revolutionary technology/product
First in market with level of convenience/ capability– competitive advantage
Low overhead and G&A allow for pricing flexibility
WEAKNESSES
Sunk initial owner investment for product development
New to EU market Marketing challenges Undeveloped distribution channels
EXTERNAL
OPPORTUNITIES
Strong advancement and growth opportunities
Promote brand awareness and consequently expand overseas
Future partnerships with computer manufacturers
Set a loyal market share
THREATS
Competitors entering market
PowerMat Duracell Grid Wildcharge Pad Voltaic Systems
Keeping up with changing technological innovations
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Sales and Production
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Product Manufacturing
Acquire Sleeve Materials
Assemble InoTek power
supply
Install power supply into
sleeve Test
Finishing quality check
17
Sales and Distribution
Ino Tek
InoTek
Sales Strategy
Initial focus on online and campus retail sales
Developing relationships with domestic and global retailers
Plan to establish global sales team by 2012
Distribution Plan
Direct from warehouse in Wilmington, DE
Ground and Air shipping provided by UPS
USPS utilized for APO addresses
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Business Case
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 20200
50,000
100,000
150,000
200,000
250,000
U N
I T
S
S O
L D
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Total Product Line Forecast
Dynamic Series Launch - U.S.
Dynamic Series Launch - E.U.
Executive Series Launch - U.S.
Executive Series Launch - E.U.
Partner w/ Manufacturers
20
Projected Costs
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 -
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
140,000,000
160,000,000
Facility Expense
Product Distribution
Salary Expense
Sales & Marketing Expense
Raw Materials
$K
1%
27%
39%
16%
16%Cumulative Annual
Costs
Year $K
2010 0.9
2011 6.2
2012 13.4
2013 23.6
2014 36.5
2015 51.5
2016 68.4
2017 86.6
2018 105.9
2019 126.5
2020 148.3
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Key Financial Indicators
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 20200
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
(150%)
(100%)
(50%)
0%
50%
100%
150%
200%
250%Sales Profit ROI %
CU
M.
SA
LES
& P
RO
FIT
RO
I %
$K
CAGR140%
ROC %25%
ROS %13%
ROI % Forecast 2010 - 2020
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
(87%) (22%) 5% 50% 88% 120% 148% 166% 183% 201% 220%
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Questions?
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Contact Information
Ali Abdulhussain, CEO
Visit Us Online
ThankYou
25
Finance and Investment – Back-up
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References
