Sharing global insights on pioneering future focused social strategy:

Points of discussion will include:The future of the ‘social enterprise 3.0’Social strategy 3.0 – determining how social media is evolving and the impact for the social marketerImpending changes within semantic technologiesA social strategists outlook for 2015 – what to anticipate and how to prepareEmerging technologies – an assessment of future social technologies in the development pipeline

Investigating The FutureOf Social Media Congress

5th Annual

18th-20th June 2014, The Grace Hotel, Sydney

MARIE SORNINDirect Sales OrganisationTwitter Australia

DAVID PRICEHead of Social MediaTesco Stores, UK

ROGHAN MCKERLIEContent Director,Bullseye

JARROD BLYTHESocial Media SpecialistMcDonalds Restaurants,USA

GRANT HOWIEHead of NetworkYahoo

OLIVER GRUNDYSolutions Lead, Google

ELLY BLOOMHead of Social Media,Westpac

BRIANNE KIMMELSocial Brand ManagerHotelClub

YIANNI KONSTANTOPOULOSGroup MD for Social@Ogilvy

SARAH JOHNSTONHead of Social MediaLes Mills

AVRIL CARTERTripadvisor

NATASHA LAGINGSocial Media Specialist(Social Care), GM Holden

BRADY JACOBSENGeneral ManagerDirect ChannelsAustralia Post

JORDAN GUIAOHead of Social MediaSBS

BENJAMIN MULLIGANCommunity Manager,Microsoft

BEN FINDLAYHead of CorporateCommunication, Deloitte

BORA WIEMANNFounder, Wei to

JO BOUNDYHead of Internal andDigital Communications,Qantas

MARI SMITHFacebook MarketingPioneer, Author ‘FacebookMarketing’ and TV Host:Social Media Examiner, US

Post conference workshops:20th June 2014:Workshop 1:Global perspectiveson social innovation

REGISTER NOW: PH: 02 9896 0776, FAX: 02 9896 0796E-mail: register@ibrc.com.au, www.ibrc.com.au

(invited)

(invited)

Global thought leaders include:

Workshop2:Developing 3.0 social content

SEAN HERRONPresidential InnovationFellow, United States

Researched & Developed by:

This coming year 2014 looks set to host some significant developments and changes in the field of social media. It may prove to be a stand out. Social marketing strategy in the 3.0 realm will no doubt raise the bar in creativity and authentic engagement also. A majority of brands and organisations are on board with social media platforms and strategies although it’s getting harder for brands to shine in social media - where users are in the driving seat and will screen out anything that fails to interest them within seconds. Although with a deeper understanding and application of emerging social technologies companies can become more able to succeed through their social innovations. This two day investigation of social innovation and 3.0 strategy will assist in creating pioneering social strategy. Sustaining a fresh social approach is not possible without clear insight into emerging innovations and their possibilities – this forum will gather those developing the technologies and the cutting edge social marketers who will share their anticipation and insight into future social marketing and ‘web3.0’. Debate will be focused on:

The 2014 social shift – what technologies are emerging – from where- and what’s the expectationSocial innovation – what will it require beyond this year? What should the marketers be anticipatingCase studies of pioneering social initiatives – why they worked and their future evolvementThe social ‘3.0’ enterprise – insights and perspectives on moving into the next gear for social businessWorldwide social advancements – hear from the digital pioneers from the US, Asia and UK – how are they preparing for the next wave of social possibilitiesGetting the ‘buy-in’ from the board to go further into unknown social territoryAssessing where next for organisations in the social arena, moving out of social comfort zones and into new areas of potential social success and benefitFuture directions for Google and Yahoo – what every social marketer should be expecting Global social research and technology updates - insights into specific trends and social behaviour to assist in strategy development

This conference, now in its fifth year attracts: Heads of Social Media, Heads of Marketing, Digital Professionals, Market Research executives, Community Managers, Communication Professionals and PR Executives.Responsible for your organisation’s social media success? Then this is an invaluable focused two day exploration of the future. Interested in bringing the team? Take advantage of the buy 2 get 2 free offer!

INVESTIGATING THE FUTUREOF SOCIAL MEDIA CONGRESS

5th Annual

18th-20th June 2014, The Grace Hotel, Sydney

Future social media strategy..?Where’s social heading..

The evolving web, understanding the platformsshaping ‘web3.0’ strategy

Who you will meet:

Sean Herron,Presidential Innovation Fellow, United States

Workshop Two: Developing 3.0 social content

A unique workshop dedicated to the exploration of cutting edge of social media integration. Sean Herron, Social Media Advisor, The White House and formally NASA’s Social Technologist will be sharing his insights into future shifts in social media use and will explore the upcoming technologies that look set to shape the future social evolution. Ensuring that participants leave with a clear view of how to take the next steps into more pioneering use of social technologies – time will be allocated to work one-to-one and explore possibilities for individuals to start to initiate.

Sean is an expert in finding collaborative solutions to some of the toughest challenges facing our planet. With a background as a political scientist and developer focused on open data and open source software, he works to bring technologists and communicators together to develop new ways to engage.

Sean currently is a Presidential Innovation Fellow (PIF) leading open data initiatives at the Food and Drug Administration. His primary project, openFDA, aims to offer terabytes of previously inaccessible data to the public via RESTful APIs and structured data formats. As a PIF, his work also brings him to numerous other federal agencies and the White House, where he advises on open data policy and best practices.

Previously, Sean was a strategist in the Open Innovation office at the National Aeronautics and Space Administration, where he spearheaded numerous open data and open source initiatives and was one of the principal writers of the agency's Open Government Plan. Sean is also an experienced web developer, taking on numerous freelance web projects and teaching a course in semantic web design at Syracuse University.

Sean's areas of focus include open source and open data policy development and evangelism as well as research into new ways government can collaborate with citizens using emerging technologies. He graduated magna cum laude with a Bachelor's degree in Public Policy and a minor in Political Science from Syracuse University.

A fresh and insightful workshop designed to explore the realms of possibility in creating dynamic and positively engaging social content. As more and more organisations aim to create inspiring social content, it’s harder to shine through as individual and ‘genius’. This fully interactive forum will bring together the critical ‘future’ considerations in developing social content. How far have we come, what’s expected now and how to be innovative in the coming years. Investigating new ways to initiate relevant and authentic social content will be key to creating genuine success. Discussion will be focused on the evolution of social content, the emerging platforms and the development of detailed content strategy proposals. How do I get buy in for innovative social projects? The workshop will also be exploring a range of determinants and criteria to ensure your organisation supports the next move into social.

Roghan McKerlie,Content Director, Bullseye

With 10+ years across print, television and digital media, Roghan is a certified content Jedi. His love-of-a-good story spawned from his journalist days in newspapers and magazines. More recently, Roghan has been helping clients become content publishers, creating and executing innovative content strategies for Bayer, Katies, Rabobank, MeadowLea,White Wings and more.

INVESTIGATING THE FUTUREOF SOCIAL MEDIA CONGRESS

5th Annual

18th-20th June 2014, The Grace Hotel, Sydney

Investigating the futureof social mediapost conference workshops:Workshop one: Global perspectives on social innovation

20th June 2014:

sponsorship@ibrc.com.au

INVESTIGATING THE FUTUREOF SOCIAL MEDIA CONGRESS

5th Annual

18th-20th June 2014, The Grace Hotel, Sydney

Day One: 18th June 2014

08.30 Coffee and registration

09.00 Chair’s opening remarks

09.15 THE EVOLVING WEB – AN EXPLORATION OF INSIGHTS AND IMMINENT DEVELOPMENTS

• ‘Web 3.0’ an exploration of the internet’s evolution in the coming years• How social media looks set to change in light of emerging web platforms• Investigating the ‘3.0’ marketing landscape and the expectationsSean Herron, Social Innovation Fellow, United States

13.40 CREATING A LOYAL COMMUNITY THROUGH MARKET LOCALIZATION

• Creating an engaged community across multiple channels – future considerations• How to develop relevant content for specific markets • Developing strategic content loops• Outsourcing vs. in-house approach to social, impending changesBrianne Kimmel, Social Brand Manager, Hotel Club

09.50 AN EXPLORATION INTO GOOGLE INNOVATIONS AND FUTURE SOCIAL PATHWAYS

• How Google’s social strategy is evolving and the potential impact on marketers• Anticipating the next steps in Google ‘s development process• Open question and discussion – Google’s future from the social marketers perspectiveOliver Grundy, Industry Head, Google Australia

11.00 AUSTRALIA POST – FUTURE STRATEGIES IN CREATING A SOCIAL BUSINESS AND A SOCIAL BRAND BEYOND 2014

11.35 FUTURE SOCIAL ENGAGEMENT AT A GLOBAL LEVEL: CREATING PORTABLE, FLUID CONTENT IN THE 3.0 REALM

• Steps to establishing a social presence at scale and sustainable future strategy• Australia Post’s Social Content Strategy in practice• Community and crisis management for the most trusted Australian brand – and the future developments for community strategies

• Instigating the importance of portable content for a global brand like McDonald's• How raising brand awareness through relevant storytelling across multiple platforms is evolving• Why future social media success entails creating unique video content that transcends cultures and geographies

Brady Jacobsen, General Manager, Customer Sales and Service, Australia Post

Jarod Blythe, Social Media Specialists, McDonalds Restaurants, USA

10.30 Networking break and refreshments

15.00 Networking refreshment break

CASE STUDY

12.40 Lunch and networking

12.05 CUSTOMER CARE 3.0 FOR HOLDEN

• Establishing social customer care – the journey• Investigating how social customer care is evolving• Assessing the next steps in social customer care• Determining the impact and rewards – how these can be reportedNatasha Laging, Head of Social Customer Care, Holden

14.20 ANTICIPATING YAHOO AND ‘WEB3.0’ – THE DEVELOPMENTS AND IMMINENT SHIFTS

• Exploring significant innovations through social emerging social channels• Understanding Yahoo and the evolving web• Clarifying ‘3.0’ – how is Yahoo driving 3.0 initiatives?Grant Howie, Head of Network, Yahoo

15.30 BUILDING THE FUTURE SOCIAL ENTERPRISE IN A PROFESSIONAL SERVICES FIRM

• The impact of digital disruption on Australian business models• Redefining internal communications - how Deloitte is building social capital from the inside out• Reimagining thought leadership in a user-centric world• Protecting the brand – managing the risk of a socially engaged organisationBen Findlay, Head of Corporate Communication, Deloitte Australia

16.05 AN OPPORTUNITY FOR DELEGATES TO SHARE THEIR OWN INSIGHTS AND SOCIAL MEDIA JOURNEYS WITH THE PANEL. KEY DISCUSSION POINTS WILL BE FOCUSED ON:

• Social Media 2015 – what to anticipate and how to prepare• Overcoming challenges to producing innovative content• How to sustain the momentum of social media initiatives • Embedding a social mind set throughout organisations –how to gain social advantage in the coming years

Skye Forrester, Head of Social Media, Foxtel

Brianne Kimmel, Social Brand Manager, Hotel Club

Sean Herron. Social Innovation Fellow, United States INTE

RACT

IVE

PAN

EL D

ISCU

SSIO

N:

sponsorship@ibrc.com.au

17.00 Networking drinks reception

INVESTIGATING THE FUTUREOF SOCIAL MEDIA CONGRESS

5th Annual

18th-20th June 2014, The Grace Hotel, Sydney

Day Two: 19th June 2014

09.00 Chair’s introduction

16.30 Conference close

09.10 WESTPAC – BREAKING NEW FRONTIERS IN SOCIAL DEVELOPMENT

• Investigating what future social success means for Westpac• Where’s the focus and what’s driving the social success for Westpac• What’s in the social innovation pipeline – aligning strategy to imminent platform developments

09.45 INVESTIGATING THE DEVELOPMENT OF SOCIAL PLATFORMS – FUTURE CHANGES AND OPPORTUNITES

• Assessing how marketers can more effectively communicatethrough changes in global social platforms• How Tripadvisor is harnessing semantic web 3.0 possibilities to grow socially

• Determining how Qantas’ social journey looks set to develop• Significant web and social shifts – how Qantas envisages the future social customer care strategy• Investigating internal risks and managing governance as we move into an era of heightened transparency

Pinterest, is driving substantial results for brands, noted by the fact that it has become the Web’s third-largest traffic referral source with 70 percent of users on Pinterest looking for shopping inspiration. Similarly, there are 45 million photos shared on Instagram every day. This means digital marketers have to adapt to these new visual conversations, which are much more complicated to “hear.” How can a digital marketer find success in this new world of marketing without words? Join us as we discuss this profound shift in consumer behaviour, highlighting its impact on brands, retailers and agencies using real-life examples.

Jo Boundy, Head of Internal and Digital Communications,Qantas Airways

Avril Carter, Territory Manager, Tripadvisor

Elly Bloom, Head of Social Media, Westpac

CASE STUDY

12.05 TESCO STORES – DEVISING FUTURE SOCIAL STRATEGY

• Staying strategic in a bust social world • How Tesco’s social initiatives are evolving• Determining the key strands of social success and the impact• Perspectives on social media excellence in the 3.0 realm – anticipation of how this may look and feel

CASE STUDY

10.50 EMBRACING PIONEERING SOCIAL ENGAGEMENT - STORIES OF CUTTING EDGE SUCCESS AND FAILURE IN THE DIGITAL AGE

11.30 INNOVATIVE SOCIAL MEDIA FOR A FITTER PLANET: THE LES MILLS INTERNATIONAL APPROACH TO SOCIAL MEDIA STRATEGY AND TACTICS

14.20 QANTAS: THE EVOLVING WEB AND FUTURE PATHWAYS FOR SOCIAL INITIATIVES

15.30 THE NEW LANGUAGE OF SOCIAL ENGAGEMENT – COMMUNICATING IN THE NEW WORLD OF MARKETING WITHOUT WORDS

• A look at some of the best (and worst) examples of engagement with stakeholders on the web• Building successful relationships with your audiences and transforming them in to advocates for your work• Making things right when disaster strikes

• How social innovation is evolving within Les Mills• Key lessons in developing a sustainable social strategy• Jumping in and learning to swim fast – in a rapidly developing environment• Exceeding the customer expectation – going beyond the general social tick boxes

Sean Herron, Social Innovation Fellow, United States

Sarah Johnstone, Head of Social Media, Les Mills

10.20 Networking refreshment break

12.40 Lunch and networking

• Social media's enormous impact on traditional broadcasting• Social TV and the marriage of social media and television• The future of dynamic story-tellingJordan Guiao, Head of Social Media, SBS

15.00 THE FUTURE OF STORYTELLING, HOW SOCIAL MEDIA FORCED TELEVISION TO INNOVATE

• Assessment of the vision of Web 3.0 - Lot's of datameets smart agents• Investigation into the current state of smart agents• Case studies and future trends from the web ‘3.0’ realm

Bora Wiemann, Founder, Wei to

13.40 SMART AGENTS - THE FUTURE OF SOCIAL MEDIA ENGAGEMENT?

Post conference workshops:Workshop one: Global perspectives on social innovation

Workshop Two: Developing 3.0 social content

'web 3.0' Forum 2014 - Investigating the Future of Social Media Congress offers sponsors an excellent opportunity to demonstrate thought-leadership and leverage networking opportunities to build brand-value amongst senior social media & marketing professionals. If you would like to know more about sponsorship, exhibition and business development opportunities please just get in touch with us - sponsorship@ibrc.com.au

Day Three: 20th June 2014

(Please refer page 3 for more details)

SPONSORSHIP OPPORTUNITIES

Sean Herron,Presidential Innovation Fellow,United States

Roghan McKerlie,Content Director, Bullseye

Other event that may interest you:International Business Review Presents:

GOV 3.0 2014 FORUM

For a brochure - info@ibrc.com.au

GOVERNMENT SOCIALMEDIA FUTURE FORUMSeptember, Canberra

INVESTIGATING THE FUTUREOF SOCIAL MEDIA CONGRESS

5th Annual

18th-20th June 2014, The Grace Hotel, Sydney

REGISTER EARLY & SAVE UP TO $600! EARLY BIRD SAVE SAVEDISCOUNTED RATE NORMAL RATE

TE

PackagePay before the 30th Mar 2014

Pay before 15th May 2014

REGISTER NOWPHONE: (+61 2) 9896 0776 FAX: siht xaf dna etelpmoC

r(+61 2) 9896 0796

EMAIL: register@ibrc.com.auWEB: www.ibrc.com.au

POST:Mail the form with payment to:

PO Box 411, Wentworthville,NSW 2145

VENUE DETAILS

1st Delegate Name (Dr/Mr/Mrs/Ms)

Job Title:

Email:

2nd Delegate Name (Dr/Mr/Mrs/Ms)

Job Title:

Company Name:

Address:

Approving Manager (Dr/Mr/Mrs/Ms)

Job Title:

Booking Contact (Dr/Mr/Mrs/Ms)

rences - BSB-082050 A/C No-87 367 0855 with

Expected date of transfer………………….. EFT reference No………………………

I do not wish to receive any more mail from IBR conferences

Credit Card Number

Expiry date _ _ /_ _ Amex 4 digit code _ _ _ _ Amount $

Name of ca

PAY BY CHEQUE - CHEQUE ENCLOSED FOR $

PAY BY EFT -

rd holder

PLEASE CHARGE CREDIT CARD

Bankcard Visa Mastercard Diners Amex

(3% Credit card fee will apply for Diners & Amex)

EASY WAYS TO PAY

Telephone: Fax:

Telephone: Fax:

Telephone: Fax:

Email:

3rd Delegate Name (Dr/Mr/Mrs/Ms)

Job Title:

Telephone: Fax:

Email:

4th Delegate Name (Dr/Mr/Mrs/Ms)

Job Title:

Telephone: Fax:

Email:

Telephone: Fax:

Job Title:

Telephone: Fax:

GROUP DISCOUNT For 3 or more people, phone 02 9896 0776. FOR CONFERENCE PAPERS: info@ibrc.com.auCANCELLATION POLICY visit our web site or call 02 9896 0776.PRIVACY POLICY Visit our web site at www.ibrc.com.au.INSURANCE: any kind. Delegates are advised when registering for the workshop and booking

cover, etc for any reason. IBR Conferences do not take any responsibility for any

DISCLAIMER: IBR Conferences reserves the right to change the speakers, venue, dates or alter or delete items from the program as circumstances dictate and takes no responsibility for any errors, omissions and changes.ABN 72124362607

UNABLE TO ATTEND THE CONFERENCEFOR CHARITY DISCOUNT RATES: E-mail us: info@ibrc.com.au

*Only one discount applies per delegate and all the discounts are calculatedfrom the normal rate.

$1695 + GST= $1864.50

$2295 + GST= $2524.50

$700

$800

2 Day Conference only

Loyalty Discount Offer For Past Social Media Delegetes

Full conference Package(after 24th February the above prices will apply)

F form.

(Cheques payable to IBR conferences )

SPONSORSHIP OPPORTUNITIESe-mail: sponsorship@ibrc.com.au

255 George Street, Sydney

2 Day Conference only

$2495 + GST= $2744.50

$1795 + GST= $1974.50

$900 + GST = $990

$2395 + GST= $2634.50$2195 + GST= $2414.50

Full Conference Package(2 day conference plus 2 workshops)

$600 $200

2 Workshops only

$3095 + GST= $3404.50$600 $300$2795+ GST= $3074.50

15th May 2014

SAVE

(2 day conference plus 2 workshops)

Grace Hotel Sydney | 77 York Street | Sydney 2000 | AustraliaPH: (02) 9272 6888