Intuit We Care and Give Back by Kara DeFrias
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Transcript of Intuit We Care and Give Back by Kara DeFrias
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GHAZIABAD, INDIA
KARA DEFRIAS | @CALIFORNIAKARA
WCGB BOLD
WE CARE & GIVE BACK: BOLDAPRIL 21-30, 2014
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CONFIDENTIAL 2
WCGB BOLD
BY THE NUMBERS
Intuit instructor
s
10out of 250 applicants
Countries represent
ed
4India, Canada, US, Singapore
# of Days
9
Pre-trip prep hours
59lesson plan
prep, briefings
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WHERE WE WEREWCGB BOLD
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GHAZIABADUTTAR PRADESH, INDIA
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ONE HOURNORTH OF NEW DELHI
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ONE HOURCOMMUTE IN THE MORNING TO RUDSET INSTITUTE
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ALL SENSES ENGAGEDSMELL, SIGHT, TASTE, SOUND
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GETTING ACCLIMATEDTO NEW SIGHTS AND SOUNDS
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WHAT WE TAUGHTWCGB BOLD
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3 CLASSESBIZ DEV/FINANCIAL LITERACY, MARKETING, PRODUCT INNOVATION
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OBJECTIVESBUSINESS TRAINING TO ~100 MICRO-ENTREPRENEURS
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OBJECTIVESHELP THEM LAUNCH AND GROW SMALL SCALE ENTERPRISES
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PIVOTWE ADJUSTED ON THE FLY
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30 HOURS TEACHINGSTUDENTS ROTATED TO A DIFFERENT CLASS EACH DAY
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LALPUR VILLAGEDROVE 2 HOURS NORTH TO TEACH 30 WOMEN IN PICKLE MAKING CO-
OP
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LALPUR VILLAGETWO HOURS NORTH OF DELHI
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WHAT WE LEARNEDWCGB BOLD
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FOLLOW ME HOMESMET WITH MICRO-ENTREPRENEURS
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FOLLOW ME HOMESDAILY POWER OUTAGES MEAN MANY FOLKS STILL USE LEDGERS
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FOLLOW ME HOMESMET WITH BEAUTY SHOP OWNERS, TAILORS, CELL STORE OWNERS
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FOLLOW ME HOMESSMALL BIZ OWNERS HAPPY TO SHARE THEIR STORIES
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FOLLOW ME HOMESMET WITH 30 WOMEN WHO OWN A PICKLE MAKING CO-OP
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WHAT THEY LEARNED
WCGB BOLD
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D4DGO BROAD TO GO NARROW, DEEP CUSTOMER EMPATHY, RAPID EXPERIMENTS WITH CUSTOMERS
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MARKETING & BIZ DEVTAUGHT SKILLS THAT CAN BE USED IMMEDIATELY
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STUDENT FEEDBACKFEEDBACK MATCHED PRE-COURSE OBJECTIVES
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PEOPLE WE METWCGB BOLD
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WHAT’S NEXTWCGB BOLD
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IT’S ABOUT DOING THINGSSTUDENTS CREATED ACTION PLANS TO DO AT WORK
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CONTINUED SUPPORTTO ENTREPRENEURS + SHARING OUR EXPERIENCE
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ETCETERAWCGB BOLD
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TAJ MAJALDAY TRIP POST-TEACHING
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THE TEAM10 INTUIT EMPLOYEES + 3 INTUIT STAFF + 2 TEAM4TECH STAFF
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OUT AND ABOUTLOTS OF STREET VENDORS NEAR OUR HOTEL
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OUT AND ABOUTTHE CHILD’S ALL, “DUDE…”
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OUT AND ABOUTSEEN ON OUR HOUR-LONG COMMUTE
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NIGHT MARKETINTERESTING FOLKS AROUND EVERY CORNER
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NIGHT MARKETSHOPPING FOR DEALS, SCARVES, AND TREATS
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THANKS!WCGB BOLD
Kara DeFrias | @CaliforniaKara