Introduction. What is on your mind a lot? What do you most like to spend your time doing? For...

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What is Sports Marketing? Introduction

Transcript of Introduction. What is on your mind a lot? What do you most like to spend your time doing? For...

Page 1: Introduction. What is on your mind a lot? What do you most like to spend your time doing? For what will you prioritize time to make sure you can.

What is Sports Marketing?

Introduction

Page 2: Introduction. What is on your mind a lot? What do you most like to spend your time doing? For what will you prioritize time to make sure you can.

TeamSportsMarketing.com

What are you passionate about?

What is on your mind a lot?

What do you most like to spend your time doing?

For what will you prioritize time to make sure you can do it?

What can’t you live without?

Group discussion: Decide on your top

three passions. Draw a picture or

something symbolizing your #1 passion and share it with the group.

Page 3: Introduction. What is on your mind a lot? What do you most like to spend your time doing? For what will you prioritize time to make sure you can.

TeamSportsMarketing.com

How many of you are addicted to football?

Do you suffer from FWS (Football Withdrawal Syndrome) after the

Super Bowl?

Fanatics

Page 4: Introduction. What is on your mind a lot? What do you most like to spend your time doing? For what will you prioritize time to make sure you can.

TeamSportsMarketing.com

Reflect

How are sports fans different from customers? If you get a good set of tires for your car, you are

satisfied. What are you if your team wins? Let me show you my new tires. This last month I had the best electricity I’ve ever had. Hey, let’s all go grocery shopping. I’ll set up the

tailgating in the parking lot. This morning I used Crest. Do you like Crest? When are

you going to use Crest again? Do you think it will perform well again? Would you like to use Crest together? Where did you get that Crest jersey?

You repeatedly pay for cable. You are loyal to your anti-perspirant. You identify with your team.

Page 5: Introduction. What is on your mind a lot? What do you most like to spend your time doing? For what will you prioritize time to make sure you can.

TeamSportsMarketing.com

Who in here is indirectly promoting something by what you are wearing?

Page 6: Introduction. What is on your mind a lot? What do you most like to spend your time doing? For what will you prioritize time to make sure you can.

TeamSportsMarketing.com

Why are these the wealthiest franchises? How many of the top 20 are in the NFL?

FORBES FRANCHISE VALUESTeam League Owner ValueWashington Redskins NFL Daniel Snyder $1.1 billionDallas Cowboys NFL Jerry Jones $923 millionHouston Texans NFL Robert McNair $905 millionNew England Patriots NFL Robert Kraft $861 millionPhiladelphia Eagles NFL Jeffrey Lurie $833 millionDenver Broncos NFL Pat Bowlen $815 millionCleveland Browns NFL Randy Lerner $798 millionChicago Bears NFL McCaskey Family $785 millionTampa Bay Buccaneers NFL Malcolm Glazer $779 millionBaltimore Ravens NFL Steve Bisciotti $776 millionMiami Dolphins NFL Wayne Huizenga $765 millionCarolina Panthers NFL Jerry Richardson $760 millionGreen Bay Packers NFL Public $756 millionDetroit Lions NFL William Ford $747 millionTennessee Titans NFL Bud Adams $736 millionNew York Yankees MLB George

Steinbrenner$730 million

Pittsburgh Steelers NFL Dan Rooney $717 millionSeattle Seahawks NFL Paul Allen $712 million

IdentificationPassionFansMediaSponsors

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TeamSportsMarketing.com

And, the next 20….

Kansas City Chiefs NFL Lamar Hunt $709 millionSt. Louis Rams NFL Georgia Frontiere $708 millionNew York Giants NFL W. Mara/P. Tisch $692 millionJacksonville Jaguars NFL Wayne Weaver $688 millionNew York Jets NFL Woody Johnson $685 millionCincinnati Bengals NFL Mike Brown $675 millionBuffalo Bills NFL Ralph Wilson Jr. $637 millionSan Francisco 49ers NFL Denise DeBartolo York $636 millionNew Orleans Saints NFL Tom Benson $627 millionOakland Raiders NFL Al Davis $624 millionSan Diego Chargers NFL Alex Spanos $622 millionIndianapolis Colts NFL Jim Irsay $609 millionMinnesota Vikings NFL Red McCombs $604 millionAtlanta Falcons NFL Arthur Blank $603 millionArizona Cardinals NFL Bill Bidwell $552 millionNew York Mets MLB Fred Wilpon $482 millionLos Angeles Lakers NBA Jerry Buss $447 millionLos Angeles Dodgers MLB News Corp. $435 millionBoston Red Sox MLB John Henry $426 millionAtlanta Braves MLB AOL/Time Warner $424 million

Page 8: Introduction. What is on your mind a lot? What do you most like to spend your time doing? For what will you prioritize time to make sure you can.

TeamSportsMarketing.com

Let's see your passion pictures again…

Would you be willing to share your passion with others if it was completely socially unacceptable to everyone else?

How long could you hold out as a fan if none of your friends or family were fans?

How much better is it if friends and family are fans too? Isn’t it vitally important that your future

spouse share your passion for your team?

Page 9: Introduction. What is on your mind a lot? What do you most like to spend your time doing? For what will you prioritize time to make sure you can.

So, is sports marketing different?

Sports marketing is building a highly identified fan base such that fans, sponsors, media and government pay to promote and support the organization for the benefits of social exchange and personal, group and community identity within a cooperative competitive environment.


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