INTRODUCTION TO X · 2019-03-27 · SOCIAL EXPERIMENT: MADE OF FLESH & BLOOD ROBI AXIATA SOCIAL...
Transcript of INTRODUCTION TO X · 2019-03-27 · SOCIAL EXPERIMENT: MADE OF FLESH & BLOOD ROBI AXIATA SOCIAL...
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I N T R O D U C T I O N T O XA N A G E N C Y F O R T H E M O D E R N A G E
Presented byX Solutions Limited
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Solving an equation where the answer is constantly changing
ACTTALK ENGAGE PREDICT LISTEN INTERACT REWARD RELATE
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CORE DEPARTMENTS
MEDIA BUYINGKEY ACCOUNTS PLANNING CREATIVE
Strategy & Ideation Ideation, writing, and visualizing
Channel selection& amplification
Project lead & client touch point
QMT & LISTENING
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SOME OF OUR MAJOR CLIENTS
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NOTABLE RECENT CAMPAIGNS
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SOCIAL EXPERIMENT: MADE OF FLESH & BLOODROBI AXIATA SOCIAL MEDIA VIDEO
A social experiment to break taboo and create harmony for the transgenders community of the country
RESULTS17M+ Reach13M+ million views96K+ shares914K engagement
CLICK HERE FOR THE FULL CASE STUDY
FEATURED AT
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RECOGNIZED GLOBLLY BY INTERNATIONAL MEDIA
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RESULTS200,000+ APP DOWNLOAD10M+ VIDEO VIEWSROI OF BDT. 6.8M IN EARNED MEDIA
CLICK HERE FOR THE FULL CASE STUDYBIJOY ITIHASH APPROBI AXIATA INTEGRATED DIGITAL CAMPAIGN
An AR app that let’s the user learn about the history ofthe country by scanning the bank notes
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OVERWHELMING COVERAGE ACROSS NATIONAL MEDIA
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FOR MORE OF OUR CASE STUDIES, PLEASE CLICK HERE
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OUR CREATIVE STRENGTH
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Ability to produce contents for all media which is further complemented by our expertise in tech & innovation
TV PRESS WEB COLLATERAL MOBILE VR & AR
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A large network of creative studios
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RANGE OF CREATIVE EXECUTIONS
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DYNAMIC CREATIVESSTATIC CREATIVEShttps://goo.gl/9sVQER
https://goo.gl/HJH8Mb https://goo.gl/dcJg7b
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GIFs CINEMAGRAPHShttps://goo.gl/AYBx5m https://goo.gl/1VqGAh
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PRESS AND HOLD
TAP TO ENLARGE
https://goo.gl/YnBe4d
https://goo.gl/W3WjLK
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FB SLIDESHOWS FB CAROUSELShttps://goo.gl/kBDJwn
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RICH MEDIA ADSTHIS ANIMATED BANNER LETS THE
USER TEST HIS MOBILE DATA
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SHOOTING BASED OVC ILLUSTRATION BASED AVhttps://goo.gl/EukoUC https://goo.gl/LiyWLd
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ILLUSTRATION BASED 2D ANIMATION VECTOR BASED 2D ANIMATIONhttps://goo.gl/zExLXK https://goo.gl/WH38gr
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OTHER CREATIVES
:
BACKDROPS FESTOON/DANGLERS
X BANNERS
LOGO DESIGN
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A FEW MORE…
:
GONDOLA
:
MUG DESIGNT-SHIRT DESIGNPRINT ADS
GLASS STICKERS
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FIGUREHEADS
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TAHSIN SAEED CEO
16 years of experience in marketing industry
Former trade marketer
Marketing strategist and business analyst
Worked in BTL, research, and
outsourcing
Executive DirectorCookie jar
Executive DirectorStencil Bangladesh
Limited
Executive DirectorAsiatic EXP
Trade Marketing Manager
Sony Ericsson Mobile Communications AB
Brand and Trade Marketing
British American Tobacco
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DRABIR ALAMCOO
Strategic Planner &Former Business Head
of Cookie Jar
Former Trade Marketer
Digital Marketing Expert 10 Years of Experience in Marketing Industry
Successful Projects
Airtel 3g Launch, Largest Selfie Campaign For
Lumia 730, Airtel Buzz, Be Here Now, Tonic, RobiSpinner Hunt, Robi 4G
Launch, and many More
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RAQUIBUDDOULA CHOWDHURYCREATIVE DIRECTOR
8+ years of experience in marketing, with an interest in
visual storytelling, scriptwriting, and conceptualizing innovative
campaigns.
Started career in 2010 by co-founding Maverick Studios. Co-founded several other tech-led
digital-savy marketing organizations including Ice9
Interactive, Strategeek Digital, and ShopUp.
Currently serving as a Director at X Communications, heading the
creative wing of the agency.
Worked on projects for companies like: GrameenPhone, Robi Axiata Limited, Samsung Mobile and Consumer Electronics, Unilever Bangladesh, BATB, HSBC, BRAC, Nestle, Coca-Cola, and many more.
Played a key role in several memorable campaigns:
2017: X’s record breaking Transgender social experiment for Robi
2017: X’s Bijoy Itihash Dec 16 campaign for Robi
2017: X’s "What are you made of?” thematic for BAT
2013: Strategeek’s Largest Human Flag campaign for Robi
2012: Ice9’s award-winning Ami Deshpremik campaign for Robi
2011: Maverick’s Never Stop Believing project for Bangladesh cricket team
Studied Business at IBA, Dhaka University
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SADRUL ANAMMANAGER, CONTENT PRODUCTION
More than 9+ years of marketing experience in brand communication and advertising specially in audio-visual media,
with McCann WorldGroup & Havas WorldWide
Experience in doing post productions in Bangkok & Mumbai
Currently working as a Manager (Content Production)
to supervise & maintain the quality of production
Brands worked for:
Robi Axiata Limited, Samsung Mobile, Samsung Consumer Electronics, Banglalink Telecom, CBL Money Transfer Sdn. Bhd. (Malaysia), Reckitt Benckiser, Marico, Berger, Western Union, Emami, Herfy, Mutual Trust Bank, Premier Bank, City Bank, and many more brands.
Professional Training on Film & Media:
Workshop on “The Movie Today” conducted by FR. GASTON ROBERGE at April, 2007.
Workshop on “Media-Self Education for Liberation” conducted by FR. GASTON ROBERGE at May, 2008.
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Contact Us:
X Solutions LimitedHouse: 40, Road: 20
New DOHS, MohakhaliDhaka 1206
[email protected]+88 01841 212 650
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THANK YOU