Introduction to talent retargeting

What is Talent Retargeting?

• Recroup’s talent retargeting platform leverages the dollars you spend driving traffic to your career site by converting your text-based job postings into engaging job ads, targeting candidates who have shown an interest in your job openings.

• In most cases, less than 5% of a website's traffic will convert on their first visit.Talent retargeting works to bring those candidates who haven’t applied back toyour career site. Effectively converting “window shoppers” into applicants.

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What Problem Does Retargeting Solve For Recruiting?

According to Dr. John Sullivan, an internationally known HR-thought leader, 93% of candidates do not convert on their first visit to a company’s careers site.

At the most basic level, retargeting helps solve this problem.

Quick Example

• Meet TedTed recently saw your job posting on LinkedIn and decided to click through.

After being redirected toyour career page, Ted closesthe browser and tellshimself he will applylater.

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•What happens next?Ted does what we all do, he browses the web.

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What Talent Retargeting Can Do

• Because you use Recroup, Ted will see your job posting in the form of a banner ad while he browses online.

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Driving Ted back To Your Career Page

You spend valuable resources on various job boards driving candidates to your career page. Recroup ensures those candidates convert into applicants.

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Type of Retargeting

E-Mail Based

Targeting candidates already in your talent database.

Script Based

Targeting users visiting your job pages and not completing the

application process.

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How Email Based Targeting Works

Talent Database

Job Feed

Employer / RPO / Staffing Agency

• Employers provide Recroup their talent database & corresponding job feed.

recroup

• We sort the database, matching each job with the right candidates.

• Recroup converts each job into an engaging banner ad.

Web / Search Engines

Facebook

• Recroup launches the campaigns across different web & social media platforms.

• Recroup’s advanced algorithms manage all the campaigns in real time.

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How Script Based Targeting Works

Include the Recroup retargeting script on your careers page.

Recroup converts your job postings into engaging ads and targets them to candidates who are viewing and clicking on your career page.

Web / Search Engines

Your ads are displayed to candidates where they actually spend time online. Helping you engage with both active and passive candidates, ultimately driving conversions.

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Recroup Advantages

•Repurpose and leverage existing data

• You spend valuable resources driving traffic to your career page. Using Recroup ensures your return on those investments are protected.

• Very few applicants apply on their first visit. Roughly 95% of candidates who visit your career site won’t apply on the first visit. Recroup ensures consistent engagement with potential hires.

• Reach candidates where they actually spend time online. Your job ads aredisplayed to candidates while they browse online.

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Recroup Advantages

• Ease of use

• Creating and running actual advertising campaigns can be confusing and time consuming. With Recroup, recruiters can create campaigns in one click. It’s as simple as posting a job.

• Managing advertising campaigns is time consuming. This is why we have built smart algorithms that optimize campaigns in real time for the best performance. Recruiters don’t need to worry about coming back to check campaigns, but rather just review all the applicants while sipping coffee.

• If you are dealing with 100’s of job, Recroup can easily integrate with your CRM to collect a job feed. After integration recruiters can launch 100’s of campaigns in a single click, right from their existing dashboard.

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Recroup Advantages

• Save on your job advertising budget

• Recroup uses your existing data to bring candidates back to your job postings. Doing so reduces your cost per click and cost per hire when compared to traditional advertising campaigns.

• Recroup works with companies to build price points that suit their needs and budgets. Pricing is flexible and is suited for companies of all sizes.

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Recroup Advantages

• First step towards recruitment marketing

• Job postings are usually unattractive and boring. Increase engagement by converting text based postings into engaging, visual ads.

• Make a good first impression, show off your employer brand and tell candidates something about your company. People interact better with images rather than just text only.

• Kick start your recruitment marketing initiatives.

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It’s About Data

• Get all the stats from your campaigns on our intuitive dashboard.

• See how your campaign is performing in real time.

• Stats are broken down to clicks, views, applies, CTR etc. to give you a better understanding of performance.

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AssesmentTrainingMarketing

One of the largest retail chain companies in

Canada

Employer Info

Strategy

Hire direct sales & customer service candidates all

across Canada

Objective

Site & FBX Retargeting campaigns. 3 Month

campaign in Q3 2015. Renewed for all of 2016.

Campaign Type Cost per Application Sum of Applicants

FBX Retargeting $1.56 1046

Site Retargeting $1.99 1257

Case Study -1

AssesmentTrainingMarketing

One of the largest Job Aggregator platforms in

US.

Partner Info

Strategy

Drive more traffic to their job pages using existing

candidate database.

Objective

Site & FBX Retargeting campaigns using email

based targeting.

Campaign Type Cost per Click Conversion

FBX Retargeting $0.25 35%

Site Retargeting $0.31 38%

Case Study -1

Some of the following have been active with Recroup and have acted as ambassadors for the company and its growth.

CUSTOMERS

“Recroup is the real job advertising platform. Just create the campaign and you are done. I love Recroup.” Chelsey Ercoli, HR

Manager

PARTNERS

Our Customers

www.recroup.com

Amit Chauhan CEO / Co-Founder amit@recroup.comwww.recroup.com

Josh Tinkler-JosephiBusiness Development Managerjosh@recroup.comwww.recroup.com