Diaspora Social Media, South African Social Media, Ghana Social Media
Introduction To Social Media for CILs
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19-Oct-2014 -
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Transcript of Introduction To Social Media for CILs
Introduction to Social MediaFor Centers for Independent Living
Presented by Michele Martin
Objectives
• Define social media
• Look at how organizations use it
• Define some key principles for using social media
• Discuss how these principles apply to CILs
The Numbers
50% of adults online have a MySpace profile
22% of adults online have a Facebook profile
In August 08, 23.7 million people visited
64.7 million upload photos to Flickr
Twitter grew 753% in 2008 to 4.5 million users
Individuals with disabilties. . . • Spend twice as much
time online (20 hrs. vs. 10 hrs)
• More likely to report Internet has improved quality of life (48% vs. 27%)
• More likely to report that they are better informed (52% vs. 39%)
• More likely to report they are more connected (44% vs. 38%)
• More likely to report they are able to reach out to people with similar interests (42% vs. 30%)
Source: Harris Interactive, 2000
Social media helps people. . .
• Find and share quality information
• Connect to others who share their interests
• Have conversations
• Work collaboratively
Social media helps organizations. . .
• Listen
• Participate in online conversations
• Tell their stories
• Create awareness
• Build community
• Raise money
• Provide inexpensive professional development
Social Media is NOT. . .
Social Media is . . . http://www.flickr.com/photos/eye2eye/50892860/
And . . . http://www.flickr.com/photos/furiousgeorge81/177926979/
And . . . http://www.flickr.com/photos/markop/2523825358/
And . . . http://www.flickr.com/photos/ocs_camp/2171492103/
Powered by . . . .
How is Social Media Being Used?
Listening
Participating
Storytellinghttp://www.flickr.com/photos/mairasoares/2967639540/in/pool-rollingrains
Generating “Buzz”
Calls to Action
Community Building
Fundraising
Professional Developmenthttp://www.flickr.com/photos/tojosan/181249465/
What are the “Rules?”
Social Media is NOT. . . http://www.flickr.com/photos/archiemcphee/3074742967/
Social Media IS. . . http://www.flickr.com/photos/nyki_m/2702325486/
Social Media is NOT. . . http://www.flickr.com/photos/89927155@N00/3427459604/
Social Media is . . . http://www.flickr.com/photos/lincolnblues/1443915052/
Social Media is Not. . . http://www.flickr.com/photos/rtarga/223776150/
Social Media Is. . . http://www.flickr.com/photos/dalydose/324264361/
Social Media is Not. . . http://www.flickr.com/photos/robino/511879296/
Social Media Is. . . http://www.flickr.com/photos/grantmac/2639135945/
Social Media is Not. . . http://www.flickr.com/photos/fixe/3202648604/
Social Media Is. . . http://www.flickr.com/photos/joelmarkwitt/2987625115/
In this new worldhttp://www.flickr.com/photos/will-lion/2645808133/
In this new worldhttp://www.flickr.com/photos/phauly/35555985/
Trust is about relationships, not “experts”
In this new world
People use social media to fund and
create change
We need to be. . . http://www.flickr.com/photos/criminalintent/89026773/
And . . . http://www.flickr.com/photos/laughingbuddhaz/2535461271/
And . . . http://www.flickr.com/photos/jakescreations/99576154/
Now let’s explore!
Resources
• WeAreMedia.org: The Social Media Starter Kit for Nonprofits
http://www.wearemedia.org/
• Social Media for Nonprofits by Primal Media
http://www.slideshare.net/PrimalMedia/social-media-non-profits