Introduction to Real Estate Marketing in Facebook

Introduction to Real EstateIntroduction to Real Estate Marketing in Facebook g

byyReggie Nicolay

Director of Social Media CyberhomesDirector of Social Media, Cyberhomes

Credits: Darren Barefoot & Robert Scoble

FACEBOOK: CREATINGNEW BUSINESS OPPORTUNITIES

Facebook Daily Visitors in 2008 (WW)Facebook – Daily Visitors in 2008 (WW)

Credits: Google Trends

Facebook Daily Unique Visitors (US)Facebook – Daily Unique Visitors (US)

Credits: Google Trends

Audience CharacteristicsAudience Characteristics

Credits: Google Ad Planner

Other Interesting Facebook StatsOther Interesting Facebook Stats

• 175 million active users

• Fastest growing demographic: 30 years old and older

• More than 3 billion minutes spent on Facebook daily• More than 3 billion minutes spent on Facebook daily

• More than 4 million users become fans of Pages dailyMore than 4 million users become fans of Pages daily

• More than 850 million photos uploaded monthly

• More than 7 million videos uploaded monthly

Credits: facebook.com/press/info.php?statistics

Your Dashboad

Birthdays

Find people you know b kon Facebook

• Find people you email• Find people you email

• Discover people Facebook thinks you may y yknow

• Search for People

• Find People You IM

Profile Page

BEST PLACE TO DEEPLY ENGAGE Profile Page

WITH NETWORK

Complete Your ProfileComplete Your Profile

•Basic InformationBasic Information

•Personal Information

•Contact Information

•Education

Info tab > Edit Informationf f

Check your Privacy SettingsCheck your Privacy Settings

•Choose who can see your yprofile

•Choose who can searchChoose who can search for you

•Choose what storiesChoose what stories about you get published

•Control the informationControl the information applications use

Settings > Privacy

Choose what stories about you get published

Set Up Friend Lists

• Group and organize contacts

• Bigger component to new designe des g

• Used to message people

Profile is complete… now what? Sharing Tips.

•Birthday wishes (text, music or video)

•Check events and RSVP

•Use “like”

•Add pictures tags friends•Add pictures, tags friends and family

•Share links to useful resources (videos, tutorials, articles), )

Share Your Presence Outside Facebook

• Any RSS FeedAny RSS Feed

• Google Reader• Flickr• Digg• Delicious• Yo T be• YouTube• Yelp• StumbleUponp

• Hulu• Photobucket• Last.fm• Picasa

Applications for Your Profile

•LinkedInLinkedIn

• iLike•Profile Box•Posted Items Pro

•FriendFeed•T itter•Twitter•YouTube•Socialistics

Business Page

NEW OPPORTUNITIES W/BUSINESS Business Page

PAGE

Complete Your Business filProfile

•Basic informationBasic information

•Website

•Company Overview

•Mission

•Products

Page SettingsPage Settings

•What tab fans see whenWhat tab fans see when first visiting the page: posts or the wall

•What tab does everyone else first see: Any of your available tabs

•Whether or not Fans can write on the wall, post photos, post videos or post linkspost links

A li i h iApplications worth trying:

• Discussion boards

• FMBL Code

• RSS‐Connect

Y T b Pl• YouTube Player

• SlideShare

• Testimonials

• LinkedIn profile

Facebook Business Page

MY BUSINESS PAGE IS Facebook Business Page

COMPLETE…NOW WHAT?

Pages and SEOPages and SEO

public search listing example

Business Status Updates

• Works like profile updates

• 140 characters or less

• Added to fans newsfeed

• Keep updates authentic

A l i F b k d ’ di ll• As usual in Facebook, don’t direct sell in status updates

• Shorten URL’s

Business Status Update ExamplesExamples• Market updates: Cyberhomes market

charts, trends and other important k l dmarket related content

• Cyberhomes Neighborhood Expert


charts, trends and other important k l d

Status Updates

market related content

• Holiday / seasonal tips: Time change summer tips winter tipschange, summer tips, winter tips, Halloween safety



Status Updates



• Green Homeowner Tips: Light Bulbs differences, low maintenance landscaping, energy efficiency improvement tax creditsimprovement tax credits



Status Updates



• Green Homeowner Tips: Light Bulbs differences, low maintenance landscaping, energy efficiency improvement tax creditsimprovement tax credits

• Share local event and meetups: Use the Facebook events feature to send viral RSVP requests. Add additional admins to extend your reach. RSVP’s create newsfeed entries.

Facebook EventsFacebook Events

•Create a viral eventCreate a viral event opportunity

•Easily build RSVP list

•Drive contacts back to•Drive contacts back to your page

•As guests RSVP, the announcement is added to the newsfeed

Facebook Insights

• Page ViewsPage Views

• Unique Views• Fans• New Fans• Removed Fans

• Wall Posts• Wall Posts

• Discussion topics• Reviews• Photo Views• Audio Plays• Video Plays

Facebook Page Promotion

STEP IT UP WITH ADVERTISING IN Facebook Page Promotion

FACEBOOK

AdsAds

•Targeting: Use IP addressTargeting: Use IP address and a user's profile information to determine a user's locationa user s location

•Keywords are based on information users list in their Facebook profiles, such as Activities, Favorite ,Books, TV Shows, Movies, etc.

Social AdsSocial Ads

•Showcases FansShowcases Fans interactions with Your Page or App

Example Social Interaction:

Reggie has become a fan of

the Cyberhomes Page

Advertise on Facebooki fBest Practices ‐ from

Facebook

• Identify your goals• Identify your goals

• Target your audience

T k d• Target your keywords

• Keep ad simple

• Strong call‐to‐action

• Use image

• Landing page

• Evaluate your campaign

performance and make

the necessary changes

Facebook Groups

WHERE DO GROUPS FIT IN?Facebook Groups

Facebook Groups:Facebook Groups: Interest‐based • Create a group based onCreate a group based on interest, hobbies, expertise

•Understand groups do not work with applications

•The messages sent to Fans are delivered to their Facebook inbox. Send messages up to 5000 membersmembers

Take what we’ve learned back to your blog!

FACEBOOK CONNECTy g

LIFESTREAM

Integrate Your Real Estate BrandIntegrate Your Real Estate Brand with Facebook

For techniques and products that help youFor techniques and products that help you brand yourself as a Neighborhood Expert:

[email protected]

866.599.8509866.599.8509

Call us today to learn more yabout Cyberhomes!

Introduction to Real Estate Marketing in Facebook

Technology

Transcript of Introduction to Real Estate Marketing in Facebook