CRM... meet VRM

Adriana Lukas

VRM LabsThe Mine! Project

ConsumeCreate produce

distribute

People formerly known as audience

FRACTURED

IDEN

TITY

Travel

Travel purchase history

Travel photos

Travel bookmarks

Travel journal

Personal data is the last to be shared

Who's data is it anyway?

Data

Mine!

Data

Data

Mine!

Data

Data

Data

Relationships

Response

Applications

data managementextended knowledge

shared expertise

distributedfocused where needed

user-customer-individual

as a platform

authoritative sourceflow of data

audit & cut off

From Mine! to Mines!

Services around Mine!

Communication and sharing with others

Privacy as policy

Social networks

Matching & discovery

Vendors & RFPs

Adoption

Excel spreadsheetTwitter network

Social Web

VRM Labs

www.vrmlabs.net

www.themineproject.org

adriana.lukas@gmail.com