Introduction To Managerial Communication

Presented By:- Bhoomi Ahuja

Context

• Communication

• Importance of

communication

• Purpose of

communication

• Managerial

communication

• Types of Managerial

Communication

• Case Study

COMMUNICATIONPeople don’t get along

Because they fear each other

People fear each other

Because they don t know each other

They don’t know each other

Because they have not

Communicated with each other

-Martin Luther King

Communication

Meaning

“COMMUNICATION is the process of passing information and

understanding from one to another”.

Definition

“Communication is interchange of thoughts, opinions, information,

by speech, writing or signs”.

- Robert Anderson

Importance of communication

Communication skills constitute an important aspect of

effective management.

Some important functions of managing are -

forecasting , planning, organizing, instructing,

coordinating, controlling.

Communication is the system by which these operations

are led and coordinated and the results feedback.

Purpose Of Communication

1.Communication to Inform

Communication to inform is directed by the desire to expose,

develop and explain the subject.

It focuses on the subject of the communication.

Ex-Scientific writings.

2. Communication to Persuade

Communication to persuade focuses on the receiver and not

the message.

Ex- advertisements.

Managerial Communication

Managerial Communication

Managerial communication is a function which helps

managers communicate with each other as well as with

employees within the organization.

Managerial Communication helps in the smooth flow of

information among managers working towards a common

goal.

Board of Directors

Managing Director

Senior Management

Middle level Management

Senior Supervisor

First Line Supervisor

Employees

Types Of Managerial Communication

Interpersonal Communication

Interpersonal communication generally takes place

between two or more individuals at the workplace.

Organizational Communication

Communication taking place at all levels in the organization

refers to organizational communication.

Interpersonal Communication

• Interpersonal communication is the process by which

people exchange information, feelings,

and meaning through verbal and non-verbal messages.

• It is face-to-face communication. Interpersonal

communication is not just about what is actually said - the

language used - but how it is said and the non-verbal

messages sent through tone of voice, facial expressions,

gestures and body language.

Organisational Communication

• The formal communication efforts of the organization

planned products and services typically produced by

communication professionals).

• Group communications that occur within, among and

across work teams and units.

• Leader and supervisor verbal communications and

behaviours.

Case Study-- Wipro

Internal research showed that employees were receiving too

many internal emails. This was affecting employee

productivity and also important internal messages were being

overlooked. Consequently, Wipro Retail had to find a solution

to reduce internal email volumes and still ensure that

important messages reached employees.

Conclusion

Communication is blood of all the organisation and even for

human to live a life with better understanding of each other.

Without communication it is impossible for any business to run.

Communication brings business in the form it wants to be. So to

run a business well there has to be clarity and understanding

among all the levels of management.