Managerial communication-unit-1

MANAGERIAL COMMUNICATION

UNIT-1

Role of Communication in Business Objective of Communication The Process of Human Communication Media of Communication, Written Communication Oral Communication Visual Communication, Audio Visual Communication Silence Developing Listening Skills Improving Non-verbal communication skills Cross Cultural Communication problems and challenges.

COMMUNICATION IN BUSINESSUNIT:1-SYLLABUS

A business transaction can be any undertaking or dealing within a business. Communication within the business is a prominent factor in effectively handling transactions. Without it, a business cannot possibly retain employees and customers. Discover the role business communication plays in five of the top types of business transactions--attracting customers, conducting business meetings, serving customer needs, networking and marketing.

Earning Clients/Customers Conducting Meetings Serving Customers Networking Marketing

Role of Business Communication in Business Transactions

1. To develop information and understanding among all workers.

2. To foster an attitude which is necessary for motivation, cooperation and job satisfaction?

3. To discourage misinformation, ambiguity and rumours.4. To prepare workers for a change in methods or environment

by giving them the necessary information in advance.5. To encourage subordinates to supply ideas and suggestions

for improving upon the product or work environment, and taking these suggestions seriously.

6. To improve labour-management relations by keeping die communication channels open.

7. To encourage social relations among workers by encouraging inter communication.

OBJECTIVES OF COMMUNICATION

Generate Awareness Compare Products Encourage Sales Build Relationships Manage Brand Equity Align Employees

Business communication

Process of communication

1. SENDER/ENCODER2. MEDIUM3. CHANNEL4. RECEIVER5. FEEDBACK6. CONTEXT7. NOISE

Communication elements

MEDIA OF COMMUNICATION

WRITTEN COMMUNICATION

Oral communication is the process of expressing information or ideas by word of mouth. Learn more about the types and benefits of oral communication, and find out how you can improve your own oral communication abilities.

ORAL COMMUNICATION

SIX TYPES OF ORAL COMMUNICATION ACTIVITIES

1. One-on-One Speaking (Student-Student or Student-Teacher)

2. Small-Group or Team-Based Oral Work3. Full-Class Discussions (Teacher- or Student-Led4. In-Class Debates and Deliberations5. Speeches and Presentations6. Oral Examinations

ORAL COMMUNICATION

Visual communication is the communication of ideas through the visual display of information. Primarily associated with two dimensional images, it includes: art, signs, photography, typography, drawing fundamentals, colour and electronic resources.

VISUAL COMMUNICATION

Audio visual

1. Audio Visual Elements to Engage Your Audience 2. Display Format Changes LED Technology Touch Screen

Technology Live Video Communication Topics of Discussion Engaging your Audience

3. TECHNOLOGY SHIFT IN DISPLAY FORMATS 4. Standard Definition vs. Widescreen •Standard Definition

(4:3) created in the 1920’s •Widescreen Format (16:9) standard established in 1990 •Content space increase •Both formats are non High Definition •Actual footprint difference • Projection throw distance increase

5. Standard Definition 6. Widescreen Format 7. Widescreen vs. High Definition •High Definition is best

quality today •Aspect ratio (16:9) remains the same •Widescreen up to 480p, HD 720p - 1080p •Provides much more detail and color •Cost increase in High Definition • Equipment • Technical staff

ELEMENTS OF AUDIO VISUAL

8. High Definition Demo 9. Progressive Trends •Widescreen Laptop is now

standard • PowerPoint default is 16:9 format • Television Broadcast Transmission is now 16:9 format

10. Presentation Animation •Create active content •Keep audience visually stimulated •Eye catching

11. Format Demo 12. Enhanced Presentations •You can project: •

One massive image, PowerPoint slide or chart • Several images and/or PowerPoint slides in different areas of the screen • A static image with a video inset • A PowerPoint slide in one area with a website demonstration in another


13. LED Technology 14. LED Technology •Light Emitting Diode

•Extremely Energy Efficient – GREEN •Light weight, compact – save on shipping – GREEN •Mercury Free – GREEN •Rich Bold Colors

15. LED Lighting Demo 16. Touch Screen Technology 17. Touch Screen Technology •Interactive

Presentation Device •Electronic Display •Digital Whiteboard •Sympodium •Directional Signage •Survey’s


18. Touch Screen Technology •IPad as Presentation Tool

19. IPad Demo 20. Live Video Communication 21. Live Video Communication •Video Tele

Conference has become personal •Skype, NetMeeting, WebEx •Facetime

22. Engaging your Audience 23. Engaging your Audience •Question and

Answer •Texting Q&A •Twitter 24. Texting Q&A Demo


the word silence can also refer to any absence of communication or hearing, including in media other than speech and music. Silence is also used as total communication, in reference to nonverbal communication and spiritual connection. Silence also refers to no sounds uttered by anybody in a room or area.

SILENCE

SANJAY KANAGALA, RIMSMBA,KAKINADA.

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I don’t agree. But, I’m afraid to tell you. I have another idea – but doubt you’ll listen. I have no idea what you’re talking about – but don’t want to

offend you by asking a question. I’m too upset to even talk. I need some time to cool down and

gather myself together. I haven’t really been listening. And, I’m not really interested

enough to ask you to go over it again. I’m ready to pounce – but don’t want to be the first to attack. I’ve got an unformed concern – and can’t quite put it into words. I’m thinking. What seems like silence to you is actually filled with

thinking for me.

The 8 Types of Silence

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it allows you to actually listen to other people’s perspective; it lets your colleagues complete their thoughts without rushing; it provides space for people to express their opinions or

feelings; it makes people feel their perspective is valued; it allows you to organize your thoughts and emphasize one

point or another; it builds anticipation in your audience and allows them to

follow your message; it leaves room in the conversation to allow people to share

something they might want to tell you but weren’t quite ready to do so;

during negotiation, it adds a little pressure on the other person to possibly offer a better deal;

and as a bonus, it improves people perception of you – you no longer appear self-centered and in need of visibility.

silence as a communication tool benefits

1. BEING APPROACHABLE Listen without distraction. Keep eye contact. Have inviting body language Listen without distraction

DEVELOPING LISTENING SKILLS

2. LISTENING ACTIVELY Take note of the speaker's body language. Listen with the intent to learn. Be open minded Try to empathize. Avoid trying to offer an immediate solution. Remember to use an active-listening

attitude.


3.RESPONDING APPROPRIATELY Use top-down listening strategies to

prepare your response. Use bottom-up listening strategies to

gather further information. Don't interrupt. Wait for a pause to ask clarifying

questions. Give the speaker regular feedback Follow up.


It's well known that good communication is the foundation of any successful relationship, be it personal or professional. It's important to recognize, though, that it's our nonverbal communication—our facial expressions, gestures, eye contact, posture, and tone of voice—that speak the loudest. The ability to understand and use nonverbal communication, or body language, is a powerful tool that can help you connect with others, express what you really mean, and build better relationships.

NON VERBAL COMMUNICATION

Nonverbal communication◦ The transfer of meaning through means such as

body language and use of physical space Kinesics

◦ The study of communication through body movement and facial expression Eye contact Posture Gestures

Chromatics◦ The use of color to communicate messages

Nonverbal Communication

Proxemics◦ The study of the way that people use physical

space to convey messages Intimate distance is used for very confidential

communications Personal distance is used for talking with family and

close friends Social distance is used to handle most business

transactions Public distance is used when calling across the room

or giving a talk to a group


Personal Space in the U.S.

Intimate distance 18”Personal distance 18” to 4’

Social distance 4’ to 8’

Public distance 8’ to 10’

Adapted from Figure 7–3: Personal Space Categories for Those in the United States

Chronemics◦ Monochronic time schedule

Things are done in a linear fashion. Manager addresses Issue A first and then moves on

to Issue B Time schedules are very important and time is

viewed as something that can be controlled and should be used wisely

◦ Polychronic time schedules People tend to do several things at the same time People place higher value on personal involvement

than on getting things done on time Schedules are subordinated to personal relationships


Cross-cultural communication is a field of study that looks at how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavour to communicate across cultures. Intercultural communication is a related field of study.

CROSS CULTURAL COMMUNICATION

1. Different Communication Styles. 2. Different Attitudes Toward Conflict. 3. Different Approaches to Completing Tasks. 4. Different Decision‐Making Styles. 5. Different Attitudes Toward Disclosure. 6. Different Approaches to Knowing.

CROSS‐CULTURAL COMMUNICATION PROBLEMS AND CHALLENGES

Communication Epigrams

Adapted from Figure 7–2: Communication Epigrams

Managerial communication-unit-1

Business

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