Introduction to IPTV

IPTV 101 www.Althos.com

ALTHOSSimpl if ying Know l edge(t m)

Introduction to IPTV © Althos, 2013 page 1

Introduction to IPTV

This tutorial explains how and why people and companies are sending television programs through IP data networks. You will discover how global television

services are already available through broadband networks such as the Internet and how you can use

standard television to watch global television channels using analog television adapter boxes.




IPTV Expert

Lawrence [email protected]: www.linkedin.com/in/lharte/

IPTV Expert Lawrence Harte is the editor and publisher of IPTV Magazine, Mobile Video Magazine, and author of over 112 books on communication technologies (more than 12 on IPTV systems and technologies).

Mr. Harte has Interviewed over 3200 companies which produce IPTV products and provide services. He has designed, setup, and managed products and invented patents on communication technologies.

Mr. Harte has worked for companies including Ericsson/General Electric, Audiovox/Toshiba and Westinghouse and consulted for hundreds of other companies.

Holds many degrees and certificates including an Executive MBA and a BSET.




IPTV Topics

What is IPTV? IPTV Services & Features IPTV Viewing Devices IP Video IP Audio

Multimedia (MPEG) IPTV Systems Home Media Networks (HMN) Digital Rights Management

(DRM) IPTV Economics

The fundamentals of how IPTV works is provided. You will discover how IP television can be watched on different types of

viewing devices such as standard televisions with adapters, dedicated IP televisions, multimedia computers and mobile

telephones.




What is IPTV?

TV and Multimedia Content in Digital Format

IP Distribution Networks

IP Viewing Devices

IPTV is the sending of television signals through packet data networks that use IP addressing (the data network itself does

not need to be IP based).




Switched Video Connections

Only Single Video Connection per TV

STB Similar to Cable Box

Media Servers- Unlimited Number of Channels!

Switched video is the process that can dynamically setup (on demand) video signal connections between two or more points. Online a single

video connection to each TV is required for IPTV Systems.




IPTV Generations

Generation 1 - “Cable Look Alike”- 50 to 1000 Channels - 20 - 50 Video on Demand- Three to 5 Tier Service Plans

Generation 2 - “More Content”- 10k+ Channels (International Content+)- Thousands of Video on Demand - Personal TV Guides and Channels

Generation 3 - “Interactive TV”- Interactive Advertising- Television Commerce - T-Commerce




IPTV Services

Subscription- Network TV- Local Channels

Pay Per View- On-Demand

Advertising- Ad Insertion- Interactive Ads

Television Commerce- Direct Sales




IPTV Viewing Devices

Standard Television- IP Set Top Box

Multimedia Computers

IP Television Mobile Phones

IPTV viewing devices are audio/visual equipment or adapters convert IP media signals into a form that can be controlled and viewed by users.




IP Video

Video Digitization Video

Compression Packet

Transmission Packet

Sequencing Video Rendering

IP video systems create or receive digitized video signals, compress the digital video, packetize the video and add destination addressing and control information to each packet, manage the transfer of packets through a data network, receive and re-sequence the data packets, and convert the data packets (render) into a form that

can be viewed by people.




IP Audio

Audio Digitization Audio Compression Packet

Transmission Packet Sequencing Audio Rendering

IP audio systems create or receive digitized audio signals, compress the digital audio, packetize the audio and add destination addressing and control information to each packet, manage the transfer of packets through a data network, receive and re-

sequence the data packets, and convert the data packets (render) into a form that can be heard by people.




Moving Picture Experts Group (MPEG)

Media Multiplexing- Audio- Video- Data

Program Multiplexing Program Tables MPEG Profiles MPEG Levels

Moving picture experts group (MPEG) standards are digital video encoding processes that coordinate the transmission of multiple forms of media

(multimedia). These standards specify the data compression and decompression processes and how they are delivered on digital broadcast systems.




IPTV Systems

Content Sources- Network TV- Local Programs- Other Content

Headend- Content Management- Media Coding

Distribution System- Broadband

Home Network- Viewing Devices

IPTV systems are the combinations of equipment, software, and processes that are used to gather programs from various sources, organize them into channels, distribute them through communication systems, and allow people to select

programs on viewing devices.




Internet TV Systems

Content Sources- Network TV- Local Programs- Other Content

Headend- Content Management- Media Coding

Internet Distribution- Mirror sites

Viewing Devices- TV, Mobile, or PC

Internet Television Service Providers (ITVSPs) help customers find Internet television channels and manage connections

between media sources.




Home Media Networks

1-3 TVs per Home Multimedia Needs

- 2 to 20 Mbps per TV- Internet Browsing- Phone and Music Audio

Transmission Types Key Technologies Home Media Systems

A home network may be used to connect terminals (computers) and media devices (such as TV set top boxes) to

each other and to wide area network connections. Home networks may use a mix of wired Ethernet, wireless LAN,

powerline, coaxial and phone lines to transfer data or media.




Digital Rights Management (DRM)

Content Rights Render - Use Transport - Broadcast Derive - Edit DRM System

- Identify- Rights Assign- Manage- Track- Enforce

DRM involves the control of physical access to information, identity validation (authentication), service authorization, and media protection (encryption). DRM systems are typically incorporated or integrated with

other systems such as content management systems, billing systems, and royalty management.




IPTV Economics

Revenue Sources- Subscription- Pay Per View- Advertising (up to 20x higher revenue due to ad targeting)

- T-Commerce (direct order transaction via TV - over $100 per month transaction revenue)

Costs- Content 35% to 50% for traditional TV programs

- Operations- System Equipment and software licensing

- Data Transmission




IPTV Resources

IPTV Dictionary (12,000+ Definitions) – www.IPTVDictionary.com

IPTV Basics Book (by Lawrence Harte) – http://www.althosbooks.com/ipteba1.html - Also Available from Amazon and Barnes & Noble

IPTV Company Directory – www.IPTVDirectory.com

IPTV Magazine – www.IPTVMagazine.com

More Detailed IPTV Tutorial (with notes):

http://www.althos.com/tutorial/IPTV-tutorial-title-slide.html




Summary

IPTV is about Content – 1 Million Channels+ IPTV Services

- Subscription – Pay Per View – Advertising – TV Commerce IPTV Viewing Devices

- Standard TV (with STB) – PC – Mobile – IP Television IPTV Systems – Managed Networks

- Telephone Co – Cable TV – Electric Co – Mobile – Wireless Broadband Internet TV – Unmanaged Network (Internet)

– Low Cost to Startup - Global TV Channels

2nd Generation IPTV Has Started!

Introduction to IPTV

Documents

Transcript of Introduction to IPTV