Introduction to Interntional Business

download Introduction to Interntional Business

of 4

Transcript of Introduction to Interntional Business

  • 8/2/2019 Introduction to Interntional Business

    1/4

    INTRODUCTION TO INTERNTIONAL BUSINESS

    International business is a term used to collectively describe all commercial

    transactions (privateandgovernmental,sales,investments,logistics,andtransportation)

    that take place between two or moreregions,countriesandnationsbeyond their

    political boundary. Usually, private companies undertake

    suchtransactionsforprofit;governmentsundertake them for profit and

    forpoliticalreasons. It refers to all those business activities which involve cross border

    transactions of goods, services, resources between two or more nations. Transaction of

    economic resources include capital, skills, people etc. for international production of

    physical goods and services such as finance, banking, insurance, construction etc..

    Amultinational enterprise(MNE) is a company that has a worldwide approach to

    markets and production or one with operations in more than a country. An MNE is often

    called multinational corporation (MNC) or transnational company (TNC). Well known

    MNCs includefast foodcompanies such asMcDonald'sandYum Brands, vehicle

    manufacturers such asGeneral Motors,Ford Motor CompanyandToyota, consumer

    electronics companies likeSamsung,LGandSony, and energy companies such

    asExxonMobil,ShellandBP. Most of the largest corporations operate in multiple

    national markets.

    Areas of study within this topic include differences inlegal systems,political

    systems,economic policy,language,accounting standards,labor standards,living

    standards,environmental standards,local culture,corporate culture,foreign exchange

    market,tariffs,importandexportregulations,trade agreements,climate,educationand

    many more topics. Each of these factors requires significant changes in how individual

    business units operate from one country to the next.

    The conduct of international operations depends on companies' objectives and the

    means with which they carry them out. The operations affect and are affected by the

    physical and societal factors and thecompetitiveenvironment.

    http://en.wikipedia.org/wiki/Privately-held_companyhttp://en.wikipedia.org/wiki/Privately-held_companyhttp://en.wikipedia.org/wiki/Privately-held_companyhttp://en.wikipedia.org/wiki/Governmentalhttp://en.wikipedia.org/wiki/Governmentalhttp://en.wikipedia.org/wiki/Governmentalhttp://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Investmentshttp://en.wikipedia.org/wiki/Investmentshttp://en.wikipedia.org/wiki/Investmentshttp://en.wikipedia.org/wiki/Logisticshttp://en.wikipedia.org/wiki/Logisticshttp://en.wikipedia.org/wiki/Logisticshttp://en.wikipedia.org/wiki/Transportationhttp://en.wikipedia.org/wiki/Transportationhttp://en.wikipedia.org/wiki/Transportationhttp://en.wikipedia.org/wiki/Regionshttp://en.wikipedia.org/wiki/Regionshttp://en.wikipedia.org/wiki/Regionshttp://en.wikipedia.org/wiki/Countrieshttp://en.wikipedia.org/wiki/Countrieshttp://en.wikipedia.org/wiki/Countrieshttp://en.wikipedia.org/wiki/Nationshttp://en.wikipedia.org/wiki/Nationshttp://en.wikipedia.org/wiki/Nationshttp://en.wikipedia.org/wiki/Financial_transactionhttp://en.wikipedia.org/wiki/Financial_transactionhttp://en.wikipedia.org/wiki/Financial_transactionhttp://en.wikipedia.org/wiki/Profit_(accounting)http://en.wikipedia.org/wiki/Profit_(accounting)http://en.wikipedia.org/wiki/Profit_(accounting)http://en.wikipedia.org/wiki/Governmentshttp://en.wikipedia.org/wiki/Governmentshttp://en.wikipedia.org/wiki/Governmentshttp://en.wikipedia.org/wiki/Politicalhttp://en.wikipedia.org/wiki/Politicalhttp://en.wikipedia.org/wiki/Politicalhttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Fast_foodhttp://en.wikipedia.org/wiki/Fast_foodhttp://en.wikipedia.org/wiki/Fast_foodhttp://en.wikipedia.org/wiki/McDonald%27shttp://en.wikipedia.org/wiki/McDonald%27shttp://en.wikipedia.org/wiki/McDonald%27shttp://en.wikipedia.org/wiki/Yum_Brandshttp://en.wikipedia.org/wiki/Yum_Brandshttp://en.wikipedia.org/wiki/Yum_Brandshttp://en.wikipedia.org/wiki/General_Motors_Corporationhttp://en.wikipedia.org/wiki/General_Motors_Corporationhttp://en.wikipedia.org/wiki/General_Motors_Corporationhttp://en.wikipedia.org/wiki/Ford_Motor_Companyhttp://en.wikipedia.org/wiki/Ford_Motor_Companyhttp://en.wikipedia.org/wiki/Ford_Motor_Companyhttp://en.wikipedia.org/wiki/Toyotahttp://en.wikipedia.org/wiki/Toyotahttp://en.wikipedia.org/wiki/Toyotahttp://en.wikipedia.org/wiki/Samsunghttp://en.wikipedia.org/wiki/Samsunghttp://en.wikipedia.org/wiki/Samsunghttp://en.wikipedia.org/wiki/LGhttp://en.wikipedia.org/wiki/LGhttp://en.wikipedia.org/wiki/LGhttp://en.wikipedia.org/wiki/Sonyhttp://en.wikipedia.org/wiki/Sonyhttp://en.wikipedia.org/wiki/Sonyhttp://en.wikipedia.org/wiki/ExxonMobilhttp://en.wikipedia.org/wiki/ExxonMobilhttp://en.wikipedia.org/wiki/ExxonMobilhttp://en.wikipedia.org/wiki/Royal_Dutch_Shellhttp://en.wikipedia.org/wiki/Royal_Dutch_Shellhttp://en.wikipedia.org/wiki/Royal_Dutch_Shellhttp://en.wikipedia.org/wiki/BPhttp://en.wikipedia.org/wiki/BPhttp://en.wikipedia.org/wiki/BPhttp://en.wikipedia.org/wiki/Legal_systemshttp://en.wikipedia.org/wiki/Legal_systemshttp://en.wikipedia.org/wiki/Legal_systemshttp://en.wikipedia.org/wiki/Political_systemshttp://en.wikipedia.org/wiki/Political_systemshttp://en.wikipedia.org/wiki/Political_systemshttp://en.wikipedia.org/wiki/Political_systemshttp://en.wikipedia.org/wiki/Economic_policyhttp://en.wikipedia.org/wiki/Economic_policyhttp://en.wikipedia.org/wiki/Economic_policyhttp://en.wikipedia.org/wiki/Language_barrierhttp://en.wikipedia.org/wiki/Language_barrierhttp://en.wikipedia.org/wiki/Language_barrierhttp://en.wikipedia.org/wiki/Accountinghttp://en.wikipedia.org/wiki/Accountinghttp://en.wikipedia.org/wiki/Accountinghttp://en.wikipedia.org/wiki/Labor_standardshttp://en.wikipedia.org/wiki/Labor_standardshttp://en.wikipedia.org/wiki/Labor_standardshttp://en.wikipedia.org/wiki/Living_standardshttp://en.wikipedia.org/wiki/Living_standardshttp://en.wikipedia.org/wiki/Living_standardshttp://en.wikipedia.org/wiki/Living_standardshttp://en.wikipedia.org/wiki/Environmental_standardhttp://en.wikipedia.org/wiki/Environmental_standardhttp://en.wikipedia.org/wiki/Environmental_standardhttp://en.wikipedia.org/wiki/Culturehttp://en.wikipedia.org/wiki/Culturehttp://en.wikipedia.org/wiki/Culturehttp://en.wikipedia.org/wiki/Corporate_culturehttp://en.wikipedia.org/wiki/Corporate_culturehttp://en.wikipedia.org/wiki/Corporate_culturehttp://en.wikipedia.org/wiki/Foreign_exchange_markethttp://en.wikipedia.org/wiki/Foreign_exchange_markethttp://en.wikipedia.org/wiki/Foreign_exchange_markethttp://en.wikipedia.org/wiki/Foreign_exchange_markethttp://en.wikipedia.org/wiki/Tariffhttp://en.wikipedia.org/wiki/Tariffhttp://en.wikipedia.org/wiki/Tariffhttp://en.wikipedia.org/wiki/Importhttp://en.wikipedia.org/wiki/Importhttp://en.wikipedia.org/wiki/Importhttp://en.wikipedia.org/wiki/Exporthttp://en.wikipedia.org/wiki/Exporthttp://en.wikipedia.org/wiki/Exporthttp://en.wikipedia.org/wiki/Trade_agreementshttp://en.wikipedia.org/wiki/Trade_agreementshttp://en.wikipedia.org/wiki/Trade_agreementshttp://en.wikipedia.org/wiki/Climatehttp://en.wikipedia.org/wiki/Climatehttp://en.wikipedia.org/wiki/Climatehttp://en.wikipedia.org/wiki/Educationhttp://en.wikipedia.org/wiki/Educationhttp://en.wikipedia.org/wiki/Educationhttp://en.wikipedia.org/wiki/Competitivehttp://en.wikipedia.org/wiki/Competitivehttp://en.wikipedia.org/wiki/Social_environmenthttp://en.wikipedia.org/wiki/Social_environmenthttp://en.wikipedia.org/wiki/Social_environmenthttp://en.wikipedia.org/wiki/Social_environmenthttp://en.wikipedia.org/wiki/Competitivehttp://en.wikipedia.org/wiki/Educationhttp://en.wikipedia.org/wiki/Climatehttp://en.wikipedia.org/wiki/Trade_agreementshttp://en.wikipedia.org/wiki/Exporthttp://en.wikipedia.org/wiki/Importhttp://en.wikipedia.org/wiki/Tariffhttp://en.wikipedia.org/wiki/Foreign_exchange_markethttp://en.wikipedia.org/wiki/Foreign_exchange_markethttp://en.wikipedia.org/wiki/Corporate_culturehttp://en.wikipedia.org/wiki/Culturehttp://en.wikipedia.org/wiki/Environmental_standardhttp://en.wikipedia.org/wiki/Living_standardshttp://en.wikipedia.org/wiki/Living_standardshttp://en.wikipedia.org/wiki/Labor_standardshttp://en.wikipedia.org/wiki/Accountinghttp://en.wikipedia.org/wiki/Language_barrierhttp://en.wikipedia.org/wiki/Economic_policyhttp://en.wikipedia.org/wiki/Political_systemshttp://en.wikipedia.org/wiki/Political_systemshttp://en.wikipedia.org/wiki/Legal_systemshttp://en.wikipedia.org/wiki/BPhttp://en.wikipedia.org/wiki/Royal_Dutch_Shellhttp://en.wikipedia.org/wiki/ExxonMobilhttp://en.wikipedia.org/wiki/Sonyhttp://en.wikipedia.org/wiki/LGhttp://en.wikipedia.org/wiki/Samsunghttp://en.wikipedia.org/wiki/Toyotahttp://en.wikipedia.org/wiki/Ford_Motor_Companyhttp://en.wikipedia.org/wiki/General_Motors_Corporationhttp://en.wikipedia.org/wiki/Yum_Brandshttp://en.wikipedia.org/wiki/McDonald%27shttp://en.wikipedia.org/wiki/Fast_foodhttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Politicalhttp://en.wikipedia.org/wiki/Governmentshttp://en.wikipedia.org/wiki/Profit_(accounting)http://en.wikipedia.org/wiki/Financial_transactionhttp://en.wikipedia.org/wiki/Nationshttp://en.wikipedia.org/wiki/Countrieshttp://en.wikipedia.org/wiki/Regionshttp://en.wikipedia.org/wiki/Transportationhttp://en.wikipedia.org/wiki/Logisticshttp://en.wikipedia.org/wiki/Investmentshttp://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Governmentalhttp://en.wikipedia.org/wiki/Privately-held_company
  • 8/2/2019 Introduction to Interntional Business

    2/4

    Operations

    Objectives:salesexpansion,resourceacquisition,riskminimization

    Means

    Modes:importingandexporting,tourismandtransportation,licensingandfranchising,turnkeyoperations,managementcontracts,directinvestmentandportfolio

    investments.

    Functions:marketing,globalmanufacturingandsupplychainmanagement,accounting,finance,human resources

    Overlaying alternatives: choice of countries, organization andcontrol mechanisms

    Physical and societal factors

    Politicalpoliciesandlegal practices

    Culturalfactors

    Economic forces Geographicalinfluences

    Competitive factors

    Major advantage inprice,marketing,innovation, or other factors.

    Number and comparative capabilities ofcompetitors

    Competitivedifferences bycountry

    Local taxes

    There has been growth inglobalizationin recent decades due to the following eightfactors:

    Technologyis expanding, especially intransportationandcommunications.

    Governmentsare removing international business restrictions.

    Institutionsprovide services to ease the conduct of international business.

    Consumersknow about and wantforeigngoodsandservices.

    Competitionhas become more global.

    Politicalrelationships have improved among some majoreconomicpowers.

    Countriescooperate more on transnational issues.

    Cross-national cooperation and agreements.

    Studying international business is important because:

    Most companies are eitherinternationalor compete with international companies.

    Modes ofoperationmay differ from those used domestically.

    The best way of conducting business may differ bycountry.

    An understanding helps you make bettercareerdecisions.

    An understanding helps you decide whatgovernmentalpoliciesto support.

    Managers in international business must understand social science disciplines and howthey affect all functional business fields.

    http://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Resourcehttp://en.wikipedia.org/wiki/Resourcehttp://en.wikipedia.org/wiki/Resourcehttp://en.wikipedia.org/wiki/Riskhttp://en.wikipedia.org/wiki/Riskhttp://en.wikipedia.org/wiki/Riskhttp://en.wikipedia.org/wiki/Importinghttp://en.wikipedia.org/wiki/Importinghttp://en.wikipedia.org/wiki/Importinghttp://en.wikipedia.org/wiki/Exportinghttp://en.wikipedia.org/wiki/Exportinghttp://en.wikipedia.org/wiki/Exportinghttp://en.wikipedia.org/wiki/Tourismhttp://en.wikipedia.org/wiki/Tourismhttp://en.wikipedia.org/wiki/Tourismhttp://en.wikipedia.org/wiki/Transportationhttp://en.wikipedia.org/wiki/Transportationhttp://en.wikipedia.org/wiki/Transportationhttp://en.wikipedia.org/wiki/Licensinghttp://en.wikipedia.org/wiki/Licensinghttp://en.wikipedia.org/wiki/Licensinghttp://en.wikipedia.org/wiki/Franchisinghttp://en.wikipedia.org/wiki/Franchisinghttp://en.wikipedia.org/wiki/Franchisinghttp://en.wikipedia.org/wiki/Franchisinghttp://en.wikipedia.org/wiki/Turnkeyhttp://en.wikipedia.org/wiki/Turnkeyhttp://en.wikipedia.org/wiki/Turnkeyhttp://en.wikipedia.org/wiki/Managementhttp://en.wikipedia.org/wiki/Managementhttp://en.wikipedia.org/wiki/Contractshttp://en.wikipedia.org/wiki/Contractshttp://en.wikipedia.org/wiki/Contractshttp://en.wikipedia.org/wiki/Direct_investmenthttp://en.wikipedia.org/wiki/Direct_investmenthttp://en.wikipedia.org/wiki/Direct_investmenthttp://en.wikipedia.org/w/index.php?title=Portfolio_investments&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Portfolio_investments&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Portfolio_investments&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Portfolio_investments&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Portfolio_investments&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Portfolio_investments&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Portfolio_investments&action=edit&redlink=1http://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Manufacturinghttp://en.wikipedia.org/wiki/Manufacturinghttp://en.wikipedia.org/wiki/Manufacturinghttp://en.wikipedia.org/wiki/Supply_chain_managementhttp://en.wikipedia.org/wiki/Supply_chain_managementhttp://en.wikipedia.org/wiki/Supply_chain_managementhttp://en.wikipedia.org/wiki/Accountinghttp://en.wikipedia.org/wiki/Accountinghttp://en.wikipedia.org/wiki/Accountinghttp://en.wikipedia.org/wiki/Accountinghttp://en.wikipedia.org/wiki/Financehttp://en.wikipedia.org/wiki/Financehttp://en.wikipedia.org/wiki/Financehttp://en.wikipedia.org/wiki/Human_resourceshttp://en.wikipedia.org/wiki/Human_resourceshttp://en.wikipedia.org/wiki/Human_resourceshttp://en.wikipedia.org/wiki/Control_mechanismshttp://en.wikipedia.org/wiki/Control_mechanismshttp://en.wikipedia.org/wiki/Control_mechanismshttp://en.wikipedia.org/wiki/Policieshttp://en.wikipedia.org/wiki/Policieshttp://en.wikipedia.org/wiki/Policieshttp://en.wikipedia.org/wiki/Legal_practiceshttp://en.wikipedia.org/wiki/Legal_practiceshttp://en.wikipedia.org/wiki/Legal_practiceshttp://en.wikipedia.org/wiki/Culturalhttp://en.wikipedia.org/wiki/Culturalhttp://en.wikipedia.org/wiki/Economic_forceshttp://en.wikipedia.org/wiki/Economic_forceshttp://en.wikipedia.org/wiki/Geographicalhttp://en.wikipedia.org/wiki/Geographicalhttp://en.wikipedia.org/wiki/Pricehttp://en.wikipedia.org/wiki/Pricehttp://en.wikipedia.org/wiki/Pricehttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Innovationhttp://en.wikipedia.org/wiki/Innovationhttp://en.wikipedia.org/wiki/Innovationhttp://en.wikipedia.org/wiki/Competitorshttp://en.wikipedia.org/wiki/Competitorshttp://en.wikipedia.org/wiki/Competitorshttp://en.wikipedia.org/wiki/Competitivehttp://en.wikipedia.org/wiki/Competitivehttp://en.wikipedia.org/wiki/Countryhttp://en.wikipedia.org/wiki/Countryhttp://en.wikipedia.org/wiki/Countryhttp://en.wikipedia.org/wiki/Globalizationhttp://en.wikipedia.org/wiki/Globalizationhttp://en.wikipedia.org/wiki/Globalizationhttp://en.wikipedia.org/wiki/Technologyhttp://en.wikipedia.org/wiki/Technologyhttp://en.wikipedia.org/wiki/Transportationhttp://en.wikipedia.org/wiki/Transportationhttp://en.wikipedia.org/wiki/Transportationhttp://en.wikipedia.org/wiki/Communicationshttp://en.wikipedia.org/wiki/Communicationshttp://en.wikipedia.org/wiki/Communicationshttp://en.wikipedia.org/wiki/Governmentshttp://en.wikipedia.org/wiki/Governmentshttp://en.wikipedia.org/wiki/Institutionshttp://en.wikipedia.org/wiki/Institutionshttp://en.wikipedia.org/wiki/Consumerhttp://en.wikipedia.org/wiki/Consumerhttp://en.wikipedia.org/wiki/Foreign_tradehttp://en.wikipedia.org/wiki/Foreign_tradehttp://en.wikipedia.org/wiki/Good_(economics)http://en.wikipedia.org/wiki/Good_(economics)http://en.wikipedia.org/wiki/Good_(economics)http://en.wikipedia.org/wiki/Service_(economics)http://en.wikipedia.org/wiki/Service_(economics)http://en.wikipedia.org/wiki/Service_(economics)http://en.wikipedia.org/wiki/Competitionhttp://en.wikipedia.org/wiki/Competitionhttp://en.wikipedia.org/wiki/Politicalhttp://en.wikipedia.org/wiki/Politicalhttp://en.wikipedia.org/wiki/Economichttp://en.wikipedia.org/wiki/Economichttp://en.wikipedia.org/wiki/Economichttp://en.wikipedia.org/wiki/Countrieshttp://en.wikipedia.org/wiki/Countrieshttp://en.wikipedia.org/wiki/Cross-national_cooperation_and_agreementshttp://en.wikipedia.org/wiki/Cross-national_cooperation_and_agreementshttp://en.wikipedia.org/wiki/Internationalhttp://en.wikipedia.org/wiki/Internationalhttp://en.wikipedia.org/wiki/Internationalhttp://en.wikipedia.org/wiki/Business_operationshttp://en.wikipedia.org/wiki/Business_operationshttp://en.wikipedia.org/wiki/Business_operationshttp://en.wikipedia.org/wiki/Countryhttp://en.wikipedia.org/wiki/Countryhttp://en.wikipedia.org/wiki/Countryhttp://en.wikipedia.org/wiki/Careerhttp://en.wikipedia.org/wiki/Careerhttp://en.wikipedia.org/wiki/Careerhttp://en.wikipedia.org/wiki/Governmentalhttp://en.wikipedia.org/wiki/Governmentalhttp://en.wikipedia.org/wiki/Policieshttp://en.wikipedia.org/wiki/Policieshttp://en.wikipedia.org/wiki/Policieshttp://en.wikipedia.org/wiki/Policieshttp://en.wikipedia.org/wiki/Governmentalhttp://en.wikipedia.org/wiki/Careerhttp://en.wikipedia.org/wiki/Countryhttp://en.wikipedia.org/wiki/Business_operationshttp://en.wikipedia.org/wiki/Internationalhttp://en.wikipedia.org/wiki/Cross-national_cooperation_and_agreementshttp://en.wikipedia.org/wiki/Countrieshttp://en.wikipedia.org/wiki/Economichttp://en.wikipedia.org/wiki/Politicalhttp://en.wikipedia.org/wiki/Competitionhttp://en.wikipedia.org/wiki/Service_(economics)http://en.wikipedia.org/wiki/Good_(economics)http://en.wikipedia.org/wiki/Foreign_tradehttp://en.wikipedia.org/wiki/Consumerhttp://en.wikipedia.org/wiki/Institutionshttp://en.wikipedia.org/wiki/Governmentshttp://en.wikipedia.org/wiki/Communicationshttp://en.wikipedia.org/wiki/Transportationhttp://en.wikipedia.org/wiki/Technologyhttp://en.wikipedia.org/wiki/Globalizationhttp://en.wikipedia.org/wiki/Countryhttp://en.wikipedia.org/wiki/Competitivehttp://en.wikipedia.org/wiki/Competitorshttp://en.wikipedia.org/wiki/Innovationhttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Pricehttp://en.wikipedia.org/wiki/Geographicalhttp://en.wikipedia.org/wiki/Economic_forceshttp://en.wikipedia.org/wiki/Culturalhttp://en.wikipedia.org/wiki/Legal_practiceshttp://en.wikipedia.org/wiki/Policieshttp://en.wikipedia.org/wiki/Control_mechanismshttp://en.wikipedia.org/wiki/Human_resourceshttp://en.wikipedia.org/wiki/Financehttp://en.wikipedia.org/wiki/Accountinghttp://en.wikipedia.org/wiki/Accountinghttp://en.wikipedia.org/wiki/Supply_chain_managementhttp://en.wikipedia.org/wiki/Manufacturinghttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/w/index.php?title=Portfolio_investments&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Portfolio_investments&action=edit&redlink=1http://en.wikipedia.org/wiki/Direct_investmenthttp://en.wikipedia.org/wiki/Contractshttp://en.wikipedia.org/wiki/Managementhttp://en.wikipedia.org/wiki/Turnkeyhttp://en.wikipedia.org/wiki/Franchisinghttp://en.wikipedia.org/wiki/Franchisinghttp://en.wikipedia.org/wiki/Licensinghttp://en.wikipedia.org/wiki/Transportationhttp://en.wikipedia.org/wiki/Tourismhttp://en.wikipedia.org/wiki/Exportinghttp://en.wikipedia.org/wiki/Importinghttp://en.wikipedia.org/wiki/Riskhttp://en.wikipedia.org/wiki/Resourcehttp://en.wikipedia.org/wiki/Sales
  • 8/2/2019 Introduction to Interntional Business

    3/4

    Tom Travis, the managing partner of Sandler, Travis & Rosenberg, PA. andinternational trade and customs consultant, uses the Six Tenets when giving advice onhow to globalize one's business. The Six Tenets are as follows:

    1. Take advantage of trade agreements: think outside the border

    Familiarize yourself with preference programs and trade agreements.

    Read the fine print.

    Participate in the process.

    Seize opportunities when they arise.

    2. Protect your brand at all costs

    You and your brand are inseparable.

    You must be vigilant in protecting your intellectual property both at home and

    abroad.

    You must be vigilant in enforcing your IP rights. Protect your worldwide reputation by strict adherence to labor and human

    rights standards.

    3. Maintain high ethical standards

    Strong ethics translate into good business.

    Forge ethical strategic partnerships.

    Understand corporate accountability laws.

    Become involved with the international business self-regulation movement.

    Develop compliance protocols for import and export operations.

    Memorialize your company's code of ethics and compliance practices in

    writing.

    Appoint a leader.

    4. Stay secure in an insec

    new security measures.

    Secure your data.

    Keep your personnel secure.

    5. Expect the Unexpected

    The unexpected will happen.

    Do your research now.

    Address your particular circumstances.

    6. All global business is personal

    Go to the source.

    Keep communications open.

  • 8/2/2019 Introduction to Interntional Business

    4/4

    7. Keep the home office operatioure world

    Security requires transparency throughout the supply chain.

    Participate in trade-government partnerships.

    Make the most of nal.

    Fly the flag at your overseas locations.

    Relate to offshore associates on a personal level.

    Be available to overseas clients and customers 24/7.