Introduction to the

accommodation industry

Diploma in Applied Travel and Tourism

Sales and Marketing - Accommodation

The hospitality industry

• The scope of the hospitality industry comprises of a range of businesses that provide services and facilities such as accommodation, food and beverage, entertainment, gaming and related products.

• The term “hospitality” has become accepted over the years as a generic word, which describes the well being of services and facilities related to tourists and travellers.

Accommodation Sector

• The accommodation sector represents a vital part of the hospitality industry since the provision of accommodation, food and beverage is essential for anyone spending time away from home.

Who makes up the accommodation sector?

• How many different types of accommodation establishments can you think of?

• Hotels, motels, bed and breakfast, youth hostel, backpackers, bed and breakfast, home stay, farm stay, Marae stays, self catering apartment, timeshare, caravan park, camping ground, boutique accommodation, cabins/huts in National Parks, apartments……. and more.

Who are our guests?

• Guests are the customers of the hospitality industry, they pay for the services and facilities provided by the accommodation establishments.

• Each guest is different, differences such as age, gender, cultural background and their reasons for traveling.

• Guests may be local residents, domestic or international guests.

• They may stay for an hour or longer!

Consider your guests

• For most guests the basics of staying away from home is a “bed” and “food and beverage”, however some customers may require a little more!

• What specific needs would the following customers want?

– Female corporate traveller

– A couple with two young children

– Retired couple on holiday

Organisation chart

Front Office Department