Introduction to GoLite
-
Upload
brian-b -
Category
Technology
-
view
86 -
download
0
Transcript of Introduction to GoLite
Get More. Go More. GoLite.
GoLite Does What Advertising is Supposed to do… It Grabs Attention!
Click to see :30-second Video
Ownership Privately Owned
•Est. 2010•Brian Bachman•Preston Pearson
5-Time Superbowl Contender/Former Dallas Cowboys RB
What are your business needs?
How are you…
1.Retaining Clients2.Attracting New Clients3.Marketing Your Product Mix4.Leveraging Your Location(s)5.Staying in front of Your Competition6.Building/Maintaining Image
Three Most Popular Packages
Market Coverage Half Market Coverage Full Market Coverage40 hours of coverage per month in
your targeted area150 hours of coverage per month 300 hours of coverage per month
Ads will only play when GoLite is within your chosen area. Once GoLite leaves your targeted area, your ads
will not play. So, you only pay for the ads that target your clientele.
Does not include events covered in our Event Marketing Schedule
Includes coverage at over 50-events each month. Click here to see this month’s list of events.
5000 ad plays per month in your area of your choice (5-mile radius)
15,000 ad plays across Metroplex each month.
30,000 ad plays across Metroplex each month.
$1500 $2900 $3600
Four Ways To Use GoLite
1. Time Based – You choose the hours you want your campaign to run on GoLite.
2. Location Based - You choose the locations and how many hours you want your ad campaign to run in those locations.
3. Time and Location Based – You choose the location and the time you want
4. Exclusive – You choose the location, time and you’re the only advertiser!
Customizable Campaigns and Pricing
Time Based*(does not include event
coverage times)
Location Based*(does not include event
coverage times)
Time & Location Based
Exclusive
$19 $29 $69 $250/hr
60 ads per hour guaranteed!Three (3)Ads Created
$150 setup fee
Will GoLite Work For Me?
Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving the media—radio, television, cable and out-of-home; the mobile industry as well as advertising agencies and advertisers around the world. Arbitron's businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia and Australia, and developing application software used for analyzing media audience and marketing information data.
According to the Arbitron study, “billboard viewers make
shopping decisions while in the car.”
68% frequently or sometimes
make their shopping decisions while in the car
Buying decisions are made in the car
Instant Gratification
24% say they were
motivated to visit a particular store that day because of an
outdoor ad message
Right Message, Place, Time
1. The Simple answer is Why Wouldn’t It? If you can get your message in front of your target audience then you stand a greater chance of gaining more customers.
• Right MessageRight Message• Right PlaceRight Place• Right TimeRight Time
Most of Forms of Marketing require the prospect to take an additional step or action to receive your message.
However, GoLite skips that additional step, and shortens the sales cycle by
proactively taking your message to your audience!
Pro-Active Marketing
Reasons Why Advertising Doesn’t Work
#1… Not Enough Frequency
Prospect must see message 3 times before they “get it”.
Reasons Why Advertising Doesn’t Work
#2… Not Enough Reach
The more people who see your ad, the more likely it is going to influence.
Why Advertising Works
Advertising is an investment. Unlike other expenses like the electric bill,
water bill etc. When properly planned and executedAdvertising will keep you top of mind
and even bring a nicereturn on your investment.
Staying Top of Mind: Case Study
Northwestern University Case Study… 1000 Advertisements were handed out to a test group.
Day 1: 75% remembered
Day 2: Less than 50% remembered
Day 5: 3% remembered
Reasons why advertising doesn’t work.
#4 You never committed. Yo u ne ve r g a ve y o ur a d c a m p a ig n a
chanc e to wo rk fo r y o u.
“I tried X… it didn’t work.”
“I tried Y… it didn’t work.”
“Swe e tie … wha t d o y o u s a y? Le t’s try m a rria g e a nd s e e wha t ha p p e ns . ”
Everyone can now afford to use cutting edge
technologyExpensive to get Permits
Expensive to Buy
Expensive to Install
Expensive to Maintain
Expensive to Create Content
Expensive to Service
Features & BenefitsFEATURESFEATURES BENEFITSBENEFITS
2 SCREENS SEEN FROM BOTH SIDES OF STREET
DIGITAL CHANGE MESSAGE INSTANTLY
9’ X 16’ IMPOSSIBLE TO MISS
LED SCREENS EQUALLY VISIBLE AT DAY AND NIGHT
MOBILE GO WHERE YOUR AUDIENCE GOES
AD MANAGER UPLOAD ADS AND CREATE CAMPAIGNS
Ready to Get Started?
1.Who is your target audience?2.What do you want to say when we get there?3.What do you want them to do as soon as they see
your ad(s)?4.Which package makes sense for your budget?
THANK YOU FOR YOUR INTEREST IN GOLITE ADS.BE SURE TO CHECK OUT THE VIDEOS SECTION ON OUR WEBSITE.
TO GET STARTED CREATING YOUR CAMPAIGN PLEASE CALL972-891-9901
OrEmail Us At:
Thank You