GCSE MEDIA COURSE2 Year Course Overview

StarterGet yourselves into pairs

In your pairs roll the dice 4 times.

Record each 4 of the numbers that you roll.

Once you have 4 numbers put your pens down.

Year 10- Autumn/Winter TermAdvertising and MarketingTwo Tasks

Analyse two print advertisements. How effective are they in selling their products?

Design your own advertisement for a product targeted at a specific audience. For a print advertisement you should design the advertisement itself.

Year 10- Spring/Summer TermMoving Image PromotionTwo Tasks

Compare the impact of two promotional methods used by one film across two different media platforms. (a movie trailer and movie poster)

Present you ideas for promoting a film across two different media platforms. (storyboard and poster)

Year 11Third Coursework Assignment- Promotion of

MusicCreate a 3 minute Music video12 page planning and research folderEvaluation

Exam with preliminary material

4 Key Concepts Media LanguageWhat sort of text is it – informative, persuasive, entertaining?What is the text trying to say – what is the message?How does the text say it- what images and text or sounds are used to say it?

InstitutionWho produced the text and why was it produced?How was the text produced?What costs were involved in making the text?Where in the media might we find the text?

AudienceHow did the text reach its audience?How do audiences interpret the text?

RepresentationWhat does the text represent?How have people/places/events been represented?What values are offered by the text?What groups are absent from the text and why?

Remember- LIAR

Media and CommunicationA big part of understanding Media comes

from our understanding of communication.

How might we Communicate with one and another?

Model of Face To Face communication might look like this…

Message

FEEDBACK

Message

Media and CommunicationIn Mass Communication however there may

be fewer opportunities for the audience to respond directly to the sender. The message might get altered through the process and the sender may never know that the message they sent had the desired effect on the audience.

The Mass Communication model may look something like this…

Message Sender Chann

elReceiv

er Effect

Media Language

Representation

Institution

Institution

Audience Audience

What is the message and how is this encoded.

Who will send the message?What type of

company?What kind of constraints might there

be?

What medium is chosen to send the message?Print, Audio, Audio Visual, New Media?

Who is the intended

target audience for

this message?

How is the audience

expected to respond to

the message?Can the audience

respond to the

message?

Applying Key ConceptsThe 4 Key concepts can be applied to any Media Text.

Media Language: What techniques are used to sell the product?

Institution: Where in the media might the text be found and why?

Audience: Who is the text aimed at? How do we know this?

Representation: How is this product/people/place re-presented? What image is created?

How Might The Key Concepts Be Applied To…

How Might The Key Concepts Be Applied To…

How Might The Key Concepts Be Applied To ...

The Ad GameUsing the numbers you came up with in the

starter, match your number to the number in each category from the table below.People Product

sPlaces Slots

1. A Doctor 1. Hair Gel 1. A Tropical Island

1. The Sun

2. Babies 2. Car 2. A Dinner Party

2. ITV at 7.30pm

3. A Football Team

3. Chocolate

3. Outer space

3. The Underground

4. An Alien 4. Frozen Peas

4. A Safari Park

4. Teenage Magazine

5. Office Workers

5. Soap 5. New York

5. Breakfast TV

6. A Rock Band

6. Computer Game

6. A Laboratory

6. Local Radio

The Ad GameYour Job is to use the Person/People and the Place, to create

an Advert for the Product, that will appear in the Slot.

Eg. Hair Gel Advert, featuring a rock band in New York that will appear in The Sun.

You will have 10 minutes to come up with the most imaginative ideas you can, remember to think carefully about your target audience using the Slot you have been given.

Using Storyboards/Illustations/Miniplay present your ideas.

We will then share these with the rest of the class.

In Today’s LessonGained a detailed understanding of the 4

Media Concepts

Applied them to different Media Forms

Introduced the idea of advertising using the Ad Game, in which you considered Media Language, Representation, Audience and Institution to create your adverts.