Introduction to GCSE Media Studies
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AQA GCSE Media Studies Unit 1 Investigating the Media Exam Topic: Promotion and Marketing of Video Games 1 Photocopiable/digital resources may only be copied by the purchasing institution on a single site and for their own use © ZigZag Education, 2013 L esson 1
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Transcript of Introduction to GCSE Media Studies
AQA GCSE Media Studies
Unit 1 Investigating the MediaExam Topic: Promotion and Marketing of Video Games
1
Photocopiable/digital resources may only be copied by the purchasing institution on a single site and for their own use © ZigZag Education, 2013
Lesson 1
Starter
On the post-it note, write the following:
– The name of the last video game you played– Whether you are male or female
Place your post-it note under one of the following headings:
CONSOLE COMPUTERMOBILE DEVICE
Which of these did you play your last video game on?2
The Exam
20 lessons
Pre-release issued 12th May 2014 (4 weeks to prepare)
Exam 11th June 2014
3
The Key Concepts
You will be expected to cover the following:
Media LanguageRepresentation
AudienceInstitution
4
Assessment Objectives
You are being assessed on:
AO1 : Knowledge and UnderstandingAO3 : Research, planning and presentationAO4 : Production and evaluation
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The Exam
Topic : Promotion and Marketing of Video Games
Length of the Exam1 hour and 30 minutes long
There are 60 marks available
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The Exam
A brief is released four weeks before your exam.
No formal teaching will take place, but you can work independently on the pre-release material during this time.
You MUST respond to the task in role!
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The Questions
There are FOUR tasks – the order and type of task may vary.
i.e.There could be a task to test your knowledge and research of existing texts (i.e. video games) with particular reference to the audience or perhaps marketing and promotion methods.
You may be asked to write a pitch/proposal and provide justification for a new video game. This could include details of the institution, the characters, format or narrative.
You may be asked to carry out a production task – it could be to storyboard a video-game trailer, or it may be to produce a poster advertising a new video game.
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Quick Quiz
1. What key concepts will you look at?2. What is the topic area of study?3. How long is the exam?4. How many weeks in advance do you get the brief?5. What happens once you get the brief?6. How many questions are you required to answer?7. How many marks can you get overall?8. At this moment in time, do you have any questions?
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30 Years of Video Games
What were the top five video games 30 years ago?
Task: Get into groups.You will be given a year to research.Make a list of the top five games for
that year.Split your group up and each student
can research one of the top five games.You will then put your information
together in a presentation.
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30 Years of Video Games
For each game, you should include the following details in your presentation:
– Year of release– Name of game– Name of institution– Target audience– Age rating– An image of the gameplay– Platform(s) played on
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30 Years of Video Games
Save your presentation with the year as the name.
Each group will now present their slides to the rest of the class.
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Top Trumps Video Game Institutions
Task:Get into pairs.You will be given the name of an
institutionto research.You will be given a Top Trumps card with questions on it.Use the Internet to research the
questions.Don’t forget to find the institution’s
officialwebsite.Complete the card by filling in the
answer boxes.
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Top Trumps
Example
Quantic Dream
Stick the logo of the company here
Who owns the company?
What is the company’s revenue?
Is there a particular character associated with their video games?
Where is the company based?
What are their most popular video games?
What platforms are their video games produced for?
What other media sectors is the company involved in?
When was it founded?
David Cage
Reported $100 million April 2013
No
France
Heavy Rain
Exclusive PS3
Motion Capture (Film)
1997
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More about Quantic Dream
The genre is classed as Interactive Drama.
They have 180 employees.
Quantic Dream announced a new game on 4 June 2012 at E3, which will be released exclusively for the PlayStation 3 in October 2013, called Beyond: Two Souls.
On 21 March 2013, they announced that they are working on a PlayStation 4 game. The Dark Sorcerer is a tech demo for the PlayStation 4.
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Plenary
In the back of your exercise book, write down the following:
My favourite game is ...............................
My favourite platform to play games on is ..................
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Homework
Make a diary of gameplay over a 24-hour period, i.e. after school /evening / early morning, break
time, lunchtime.
Collect information about the following:
Platform Name of Game Type of Game
Time Spent
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