Introduction to engagment factors and meta game patterns
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Introduction: Engagement Factors & Meta-Game Patterns
description
Transcript of Introduction to engagment factors and meta game patterns
Introduction: Engagement Factors& Meta-Game Patterns
Agenda01 > Engagement Factors02 > Meta-Game Patterns
01 > Engagement Factors
EightEngagement
Factors
03 Narrative
04 Discovery
05 Community
06 Responsibility
07 Sensory Experience
08 Self Expression
01 Gain(collectables)
02 Challenge
01 Gain & Collectables
02 Challenge
03 Narrative
04 Discovery
05 Community*
06 Responsibility
07 Sensory Experience
08 Self Expression*
Why not employ all factors?
Expensive
Loss of focusMore room to make errorsCumbersome to measure and evaluate
?
Narrative
Discovery
Community
Responsibility
Sensory Experience
Self Expression
Gain(collectables)
Challenge
Engagement Factors
Narrative
Discovery
Community*
Responsibility
Sensory Experience
Self Expression*
Gain
Challenge
Primary Factor
* Self Expression & Community are relatively low cost engagement factor
Engagement Factors
Narrative
Discovery
Community
Responsibility
Sensory Experience
Self Expression
Gain
Challenge
Profile Page
Friend List
Status Line,Video, Image, Apps share
Status Line,Video, Image, Apps share
Primary Factor
Engagement Factors
Narrative
Discovery
Community
Responsibility
Sensory Experience
Self Expression
Gain
Challenge
Profile Page
Friend List
Status Line,Video, Image, Apps share
Status Line,Video, Image, Apps share
Primary Factor
Secondary/Consequential Factor
?
Narrative
Discovery
Community
Responsibility
Sensory Experience
Self Expression
Gain(collectables)
Challenge
Simcity
Link to video>>
Engagement Factors
Narrative
Discovery
Community
Responsibility
Sensual Experience
Self Expression
Gain
Challenge
Simcity
Primary Factor
?
Narrative
Discovery
Community
Responsibility
Sensory Experience
Self Expression
Gain(collectables)
Challenge
Draw something
Link to video>>
Engagement Factors
Narrative
Discovery
Community
Responsibility
Sensual Experience
Self Expression
Gain
Challenge
Draw something
Coins, Levels
GamesNew words,New drawings
Primary Factor
Secondary/Consequential Factor
?
Narrative
Discovery
Community
Responsibility
Sensory Experience
Self Expression
Gain(collectables)
Challenge
World of Warcraft
Link to video>>
Meta-Game PatternsPoint System
Badges
Levels
Virtual Goods, Avatar & Spaces
Leaderboards
Badges
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Levels
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Levels
Leaderboards
32
Social Leaderboards
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Virtual Goods
