INTRODUCTION

MACHERO is your gateway to Africa.Machero means “FUTURE” in Mijikenda which consists of 9 Kenyan sub tribes.

MACHERO Africa Traveller Magazine is a travel or holiday focused magazine that offers advertisers the unique opportunity to specifically target and reach affluent consumers travelling in and around Africa.

The magazine fuses expert reporting on news, trends, food and culture with opinionated destination guides and interactive functionality available online at http://machero-africa.com/1/machero/index.html . The result: an end-to-end travel experience featuring inspiration, advice, and the tools to turn dreams into reality.

MACHERO celebrates journeys that are about place, experience, culture and authenticity. It employs storytelling and photography to inspire readers to pick up and go. And, with the theme of "We Know Africa,” we publish articles that offer a strong sense of place, inspiring narratives that make readers take trips, and solid service information to help them plan those trips.

Variety is a key strength, with ideas to suit all budgets and tastes and also offer something of interest for everyone.

EDITORIAL FOCUS & CONTENT

Access : Round up of the latest travel news to put you in-the-know.

Where to Stay: Our detailed low-down on popular African holiday destinations.

Travel Update: Travel news from home and abroad.

Picture This: A look at the issue's trio of amazing African Scenery.

Culture: Celebrate African culture with this list of must have curios.

Escape To: Short break getaways to resorts and lodges.

Dive In: Ideas to help you pick the perfect beach holiday.

Off Track: Uncovering destinations with a difference on the road less travelled.

Visit: Give it a go with experience-based holidays.

City Review: A city under the microscope.

Best For: Have a nice stay with our African hotels focus.

Money: Banking and Finance.

Insurance: Focus on travel Insurance.

FEATURES

Minimum 50pages.

Full colour glossy & perfect bound.

Minimum 60/40 edit – ads ratio.

Bi-Monthly frequency.

Exclusive online community allows users to comment on articles, rate and review restaurants and hotels, connect with fellow travelers, and enter photo contests.

Digital edition (downloadable at http://machero-africa.com/1/machero/index.html ) are offered free to all readers.

READERSHIP/TARGET

Initial target audience 20,000

85% of our readers take 3 trips or more each year.

70% of our readers travel for one week or more on every trip.

80% of our readers are planning on departing for an international trip in the coming year.

Machero readers spend money online booking flights (75%), booking hotels (80%),buying books (70%), and shopping (60%).

Well-educated: 95% have a college degree; 40% have a post-graduate degree.

Affluent: 60% make over $100,000 a year.

Frequent Travelers: 70% have made three or more trips to Africa in the last 5 years.

CIRCULATION

Luxury hotels (Includes Lodges and resorts) in and around Africa.

Malls .

Restaurants

Coffee lounges.

High profile selected tourism travel fairs.

Nakumatt stores across East Africa.

Kenya Airports Authority VIP Lounges.

Driving Force Marketing(Dubai)-Dubai Media City ,Thuraya Tower II (Advertising,Branding,Sponsorship,Activation)

CONCLUSION

At MACHERO it’s our job to remind your customers why you’re the best in the business. We do this by drawing on our superb Knowledge of the tourism sector and our team of stand-out creative talents to produce a magazine that your customers love reading. IT IS THAT SIMPLE.