Introduction Future trends for IN products Revenue and Targets Opportunities, Challenges and Problem...
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![Page 1: Introduction Future trends for IN products Revenue and Targets Opportunities, Challenges and Problem Areas Existing Business Strategy New Business Development.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649e865503460f94b88791/html5/thumbnails/1.jpg)
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Introduction Future trends for IN productsRevenue and TargetsOpportunities , Challenges and Problem
AreasExisting Business StrategyNew Business Development and Marketing
StrategyConclusion , Discussions and Suggestions
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Fixed Line Pre-paid
Universal Personal Number
Free Phone Service
Universal Access Number
Account Calling Card
Call Now Card
Premium Rate Service
Virtual Private Network
India Telephone Card
Televoting
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04/21/23BSNL Corporate Office 5
New Prepaid segment in Fixed Line
Better Customer Convenience and Flexibility
Better Competitiveness
Larger customer base through Prepaid
VPN to be the killer application
Strengthening of Fixed line business
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6
Centrex/CUG not feasible across multi-exchanges and locations
BSNL can launch VPN services across SDCA/ LDCA/ Circle/Country
Huge potential of revenue from Corporate customers
VPN across Fixed, WLL and Mobile possible
Can stop churn of its CIC and corporate
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Virtual calling Card(VCC)
Toll Free Service(TFS)
Universal Access Number(UAN)
Virtual Private network(VPN)
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Some Facts: Revenue/ TargetServices Revenue
(in Rs Crore)
2008-09
Revenue(in Rs Crore)
2009-10
Target(in Rs Crore
2010-11)
Revenue(in Rs Cr)
2010-2011(Q1)
Post Paid 88 112 450 31
Pre Paid 334 160 250 20
Total 422 272 700 51
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Opportunities
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All Technical, Educational,Tariff,marketint etc related documents related IN Services uploaded
on
www.idrive.com
UserID: bsnl_in, Pswd: bsnl
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Strategy: Finding the new Strategy: Finding the new markets markets
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Strategy: Targeted Marketing efforts
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Strategy: Better Customer Support Services
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Strategy: Focused training efforts
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In HouseThrough customer centre – VCC, ACC, FPH,
VPN, UAN, PRM etc
Channel partner – Sale of ITC cardDealersDistributorsFranchiseeSTD PCO
Strategy: Strengthening Distribution Channel
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Dealer-DistributorsDiluted focus due to many products
Not a core business
Not a high Margin product
Problem faced in getting ITC cards
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CustomersProducts Not easily available
Highly under-marketed product of BSNL, so awareness is low
Reduced demand after mobile/STD PCO and low calling rated
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Flood the MarketCreate AwarenessIntensive distribution systemMore distribution points – like selling from
IOC Retail outlet More IN PCO at places like- hotels,
hostels, low income group areas, public places
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Selective MarketingNiche productsIdentify target customersCreate Marketing teams to target these
customersGive incentive to teamsEmpower employees to take decisions
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Corporate VPNVPN for basic, WLL, mobile closed user
groupCentralized Billing to customerSingle window approachBetter monitoring and control on customerMonitoring of calling patternBetter discount on bulk bill on pan-India
basis for all voice services to corporate
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Televoting
Aggressive marketing/ revenue share
Target educational and infotainment segment
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Premium Rate ServicesConsultation by professional like Doctors,
engineers to customers on premium rateChat ServicePremium rate for call centre calls; revenue
can be sharedContent providers can be made available on
PRM on revenue shared basis
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Discussion and Discussion and suggestionssuggestions
Identify top 5 cities having the greatest potential for IN services
Form a core team consisting of officers from CFA/EB and Mktg.
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